Post on 13-Apr-2017
GROUPON
Hello!I am Amira Adawiyah Zakaria
VIDEO LINKhttps://www.youtube.com/watch?v=iHWEXs6fOrw
Lets watch video together..
History of Groupon
Groupon was
launched in November
2008 at Chicago
Andrew Mason's
frustration trying to
cancel a cell phone
contract in 2006
Groupon went public
on November
4, 2011
Maps
48Country
4Continent
500Market
1. What features of contemporary e-commerce does Groupon utilize? * Identifies and targets customers based on their location, needs, and preferences.
* Provides access to great deals and discounts.
* Groupon creates a powerful communication channels between customers and merchants as well as providing a personalized customer experience.
* Develops and maintains customer profiles in order to improve interactions between them and merchants.
2. What value does this service provide subscribing merchants? What value does it provide customers?
⊸Minimum number of customers the merchant need in order to offer a win-win deal! .
⊸Valuable data about potential customers and their profiles.
⊸Attractive deal
Local businesses
3. What kinds of businesses are most likely to benefit from using Groupon?
.
4. Visit Groupon ’ s web site and enter your zip code. What kinds of deals are displayed? Would you use Groupon? Why or why not?
There are local deals for hotel ( Seri Pacific Hotel), Yogalates and Zumba (The Intermark Mall), western cuisine ( Gtower). No, because no variety choices in Malaysia than others country.
Place your screenshot here
Place your screenshot here
Yes, I would, as a customer I enjoy saving money, when possible. It is also an effective, cheap, and easy way to try local businesses that I did not know about.
5. Are there any disadvantages to both customers and merchants in using Groupon ?- offers do not last very long- business will not be advertised on
Groupon for very long
Thanks!Any questions?Do not ask me in class.. Pm me!