2016

OK.RUENTERTAINMENT-ORIENTED SOCIAL NETWORK

Audience Opportunities

2 / 33 OK.RU 2016

Video PlatformVideo playbacks per day 17

Video platform functions 18

Available video content 19

Advertising ToolsTasks and solutions 21

Targeting opportunities 22

Group promotion 23

Group posts promotion 24

Website promotion 25

Game promotion 26

Mobile app promotion 27

Video promotion 28

Video advertisement 29

Media advertisement 30

Special projects 31

A day in numbers 3

OK.RU in Russia and around the world 4

AudienceDaily audience 6

Who uses OK.RU? 7

Audience per countries 8

Users’ occupations 9

Users’ income 10

Mobile AudienceMobile audience 12

Mobile app 13

Mobile app 14

Cross-platform audience 15

Contacts and useful links 32

Contents

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One day in numbers

300 300 1218,3 m m m m m

Photo uploads

Likes Sent messages

Video playbacks

Users playing games

180

Source: OK.RU’s internal figures for January 2016

Social network Messenger Gaming platformVideo platform

OK.RU 2016

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63 30% Top

In Russia and around the world

63% reach of all Monthly Active Users

(MAU) in Russia

One of the world’s Top 30 resources, based

on daily audience

Source: ComScore data for December 2015

OK.RU 2016

1

Audience OK.RUENTERTAINMENT-ORIENTED SOCIAL NETWORK

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m

mm

mm

Daily audience

OK.RU 2016 > AUDIENCE

35 45402012 20142013 2015

48

Social network daily audienceSource: LI.RU data for January201651

2016

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> %14,1 %

6-11 YEARS

12-17 YEARS

18-25 YEARS

26-35 YEARS32,4 %

3,3 %

4,7 %

18,2 %

33,2 %

4 %

5,2 %

36-45 YEARS22,4 % 21,5 %

46-55 YEARS14,2 %11,7 %

56-65 YEARS8,9 %6,2 %

Who uses OK.RU?

39,4% 60,6%

of the audience under 35 yearsSource: OK.RU’s internal figures for 2015

OK.RU 2016 > AUDIENCE

50

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Audience per countries

OK.RU 2016 > AUDIENCE

2 084 159Belarus

5 657 377Ukraine

887 915Uzbekistan

1 808 072Kazakhstan

1 041 489Armenia

1 097 471Moldova

703 408Georgia

1 175 586Germany

651 895Azerbaijan

382 230884 162TajikistanKyrgyzstan

458 190USA

320 801Turkey

261 487Israel

299 168Italy

184 508Latvia

235 025Romania

103 742Great Britain

122 055France

Source: LI.RU, DAU, January 2016

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Users’ occupations

Source: TNS, Russia 100K+, December 2015, share of top-tier managers in the monthly reach (%)

OK.RU 2016 > AUDIENCE

Managers

Specialists

Employees

Workers

Students

Homemakers

Other non-working

5%

5%

12%

13%

16%

31%

17%

5%15%

12%

15%

32%

16%

4%Internet in general

13%15%

16%

13%

25%

13%

5%Population of Russia 100K+

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Users’ income

Данные: TNS, Россия 100K+, декабрь 2015, % от Monthly Reach, сортировка по доле аудитории с доходом выше среднего

OK.RU 2016 > AUDIENCE

9%43%47%Population of Russia 100K+

Above average

Average

Below average5%40%56%

Internet in general

6%43%53%

2

Mobile Audience

OK.RUENTERTAINMENT-ORIENTED SOCIAL NETWORK

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Mobile audience

Dailymobile audiencem

of our daily audienceuses the mobile version6427 %

OK.RU 2016 > MOBILE AUDIENCE

Source: OK.RU’s internal figures for January 2016

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Mobile app

Top free applications for iOSSource: App Store, 2015

The best Android appSource: Google Play Market, 2015

OK.RU mobile app downloads since the 1st of January 2015Source: AppAnie data for January 2016

27,8 m

OK.RU 2016 > MOBILE AUDIENCE

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Audience per platform

m34 m7 m1,9

Mobile users per monthSource: OK.RU’s internal figures for December 2015

Android users Apple users WinPhone users

OK.RU 2016 > MOBILE AUDIENCE

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Cross-platform audience

36 %

Desktop only

33 %

Mobile only

30 %

Overlap

Source: OK.RU’s internal figures for December 2015

Monthlyaudience

OK.RU 2016 > MOBILE AUDIENCE

4K

3

Video Platform

OK.RUENTERTAINMENT-ORIENTED SOCIAL NETWORK

17 / 33 OK.RU 2016 > VIDEO PLATFORM

Number of video playbacks

300 m

video playbacksper daySource: OK.RU’s internal figures for January 2016

Leading social network by number of video playbacksSource: OK.RU’s internal figures for December 2015

Second largest video platfrom in RussiaSource: comScore data for December 2015

OK.RU users are interested most in entertainment, music videos, and educational films

18 / 33

Video platform functions

OK.RU 2016 > VIDEO PLATFORM

Live stream feature

TV online broadcastingVESTI 24, LIFENEWS, DOZHD, RBC TV, MIR 24

The only video platform among social networks in Russia to support the 4K video format

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Available video content

OK.RU 2016 > VIDEO PLATFORM

Series

TV shows

Movies

Vlogs

Music videos

4

Advertising Tools

OK.RUENTERTAINMENT-ORIENTED SOCIAL NETWORK

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Tasks and solutions

OK.RU 2016 > ADVERTISING TOOLS

WHAT WHERE HOW

Promote a group Desktop Mobile

Promote a group post Desktop Mobile Instructions

Promote your website Desktop Mobile

Get game settings Desktop

Get mobile app settings Mobile

Get video views Desktop Instructions

ADVERTISING AND SPECIAL PROJECTS

Media advertising Desktop Mobile Upon request

Special projects Web Mob Upon request

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Targeting opportunities

CRM Remarketing

Timing Geography Demographics Games and apps

Interests Groups Birthdays Search history

OK.RU 2016 > ADVERTISING TOOLS

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Group promotion

Ads within the news feed have proven to be the most effective.

We offer a complete range of formats for group promotion:

teaser 90x75 (desktop)

banner 240x400 (desktop)

native advertisement in the news feed (desktop)

native advertisement in the feed (mobile) news(mobile)

1

3

4

2

Desktop

Mobile

2

413

OK.RU 2016 > ADVERTISING TOOLS

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2

Group post promotion

We offer the next formats for group post promotion:

promo post in the news feed (desktop)

promo post in the news feed (mobile)

1

21

OK.RU 2016 > ADVERTISING TOOLS

Desktop

Mobile

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13

2

4

Website promotion

Ads within the news feed have proven to be the most effective.

We offer a complete range of formats for website promotion:

teaser 90х75 (desktop)

banner 240х400 (desktop)

native advertisement in the news feed (desktop)

native advertisement in the news feed (mobile)

1

3

4

2

OK.RU 2016 > ADVERTISING TOOLS

Desktop

Mobile

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Games promotion

Ads within the news feed have proven to be the most effective.

We offer the next formats for games promotion:

a 128x128 banner in the Recommended Games section (desktop)

teaser 90х75 (desktop)

native advertisement in the news feed (desktop)

banner 240х400 (desktop)

1

3

4

2

Desktop

2

14

OK.RU 2016 > ADVERTISING TOOLS

3

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Mobile app promotion

We offer the next formats for mobile app promotion:

native advertisement in the news feed (mobile)

1

1

OK.RU 2016 > ADVERTISING TOOLS

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21

Video promotion

We offer the next formats for video promotion:

video promo posts in the news feed (desktop)

video promo posts in the news feed (mobile)

1

2

OK.RU 2016 > ADVERTISING TOOLS

Desktop

Mobile

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Video advertising

OK.RU 2016 > ADVERTISING TOOLS

Pre-roll — before the video begins to play, the user has to watch an advertising clip. This feature is available both for the web and the mobile version.

Desktop Mobile

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4

Media advertising formats

The following media formats are available for advertising on OK.RU:

pre-roll for the desktop-version

posts in the news feed (desktop)

a banner with graphics to the right of the user’s news feed (desktop)

news feed posts for the mobile version

1

3

4

2

1

2

3

OK.RU 2016 > ADVERTISING TOOLS

Desktop

Mobile

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Desktop Mobile

Special projects

OK.RU 2016 > ADVERTISING TOOLS

Paid apps with product placement, ranging from games to competitions, surveys, and much more.

You can see cases in the OK.RU base here: awards.insideok.ru.

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Contacts and useful links

Partners supportpartners@ok.ru

Sales departmentsales@corp.mail.ru

OK.RU 2016

OK blog with information on launches, events, etc.insideok.ru

Best cases on the basis of OK in recent years awards.insideok.ru

Productupdatesok.ru/gruppa

Official ОК groupok.ru/ok

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