Post on 14-Apr-2018
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BranchlessBankin
TheEasypaisaWay
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ContentsContents
Customerneedsandfinancialinclusion
PartnershipofTelenorandTameer
Theeasypaisaservice
ImpactandWayForward
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WhatdoesHeneed??WhatdoesHeneed??
Howdoesthisman..
.
a) Transfer moneyb) Domestically
2. Repay Loans?
a) Save?
1. 30 millions utility bills per month
MarketPotential
.a)Domestic Remittance - $7bn / yr
b) International Remit - $9bn / yr
. access to formal financial services
ONLY14%ofPAKISTANISHAVEACCESSTOFINANCIALSERVICES
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PakistanisunderPakistanisunderbankedbanked
ButmostButmostpeoplepeople
involuntainvoluntarilyrilyexc u eexc u e
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TelenorTameerPartnershipTelenorTameerPartnership
Microfinance NationalBanking
LicenseOutreachat
LowCost
experience&competencyin
BB
StrongBrand
Image
Sharedvisionandstrategy
LargeExisitng
Financial UtilityBillPayments, Overthecounter
inclusionof86%unbanked
Pakistanis
formalFSthrough
thousandsof
agent
DomesticandInternationalRemittances
(assistedservice)andMWallets
(selfservice)
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TheeasypaisaserviceTheeasypaisaservice
BasicFinancialServicesina
reliableandconvenientwa
Targeting
the
unbanked
Overthecounterorhandset
Foreveryone!
16,000easypaisa
shops
in
700
cities towns
OverRs.100Bn of
Transact ona
T roug putSinceLaunch(2.5Yrs)
Year
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easypaisaiswellreceivedeasypaisaiswellreceived
WinnerofMMTAwardforBestNewEntrantin2010
easypaisaisprobablythemodelforthe
uture andnot MPesamodel
Betweennowandtheend
of2011
million
of
consumersareexpectedto
directlybenefitfrom
Branchlessbanking
is
a
increasethefinancialservices
outreachtotheunbanked
communities
Whatisuniqueabout
easypaisaisthebusiness
model.Telenorowns
partofTameerandthat
prov es orun que
advantagesonthecost
sideandbenefitsin
termsofproductdesign.
Second,thepartnershipOfferingmillionsofpeople
illustratesthepossible
tieupsbetweenaMF
providerand
aMNO.
accountsthechanceto
makefinancialtransactions
atthetouchofabutton.
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ProductsProducts
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EasypaisaEasypaisa PerformanceSummaryPerformanceSummary
KeyHighlights:
Transactions:9millin2010&30mill in2011
BestMobileMoneyTransferoftheYearbyMMTin2010
2nd fastestgrowing
BB
service
2years
after
launch
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PotentialofBranchlessBankingPotentialofBranchlessBanking
35%ofadultpopulationcouldbeMFSusersby2020,reducingnumberofunbanked20%by2020andincreasingfinancialinclusionto41%
Note:BaselineoffinancialinclusionassuminggrowingwithGDP/FIratioasdevelopedbyWorldBank/Honohan(2008),adjustedtopeercountriesSource:AsiaDevelopmentBank;AxcoInsuranceMarketInformation;CGAP;FDIC;IFC;GSMA;Honohan(2008):MixMarket.org;World Bank;BCGAnalysis
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KeysuccessfactorsforsuccessfulMFSKeysuccessfactorsforsuccessfulMFS
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THANKYOU
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BackupSlidesBackupSlides
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BBextendsreachofconventionalbankingBBextendsreachofconventionalbanking
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AttractivevaluepropositionsforallpartiesAttractivevaluepropositionsforallparties
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OverOverthetheCounter(OTC)ChannelCounter(OTC)Channel
Customersdont
have
to
perform
transaction
themselves
Welltrainedmerchantsassistthembyperformingtransactionontheirbehalf
Asolutionforlowliteracylevels
AssistedService
customergrowth
by
tapping
into
100%
of
the
market
GrowchannelconfidenceandtrustChicken
and
Egg
Trap
ShiftsatisfiedcustomerstoownnetworkthroughMWalletLaddercustomersto
MobileWallet
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MobileAccountChannelMobileAccountChannel
easypaisaMobileAccountsarevirtual
BankAccountsopenedforTelenor
subscribers.
Usersonly
have
to
go
to
aMerchant
to
DepositCashorWithdrawCash.All
otherservicescanbeaccessedonthe
usersmobilephoneatanytime