2011-12_MediaKit_Kstate

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university

ABOUT KANSAS STATE UNIVERSITY

Founded in 1863, Kansas State University is the oldest public institution of

higher education in Kansas and one of the nations first land-grant

universities. K-State leads the nations public universities in the total number

of Rhodes, Marshall, Truman, Goldwater and Udall scholarship winners, and

ranks 7th among all universities in producing winners of those prestigious

scholarships. Enrollment figures have climbed from 16,000 to an all-time

record of more than 23,500 in 2010.

K-STATE SPORTS PROPERTIES

K-State Sports Properties (KSSP), a Learfield Sports Network, is the official

media and marketing rights holder for the Kansas State Wildcats. KSSP

presents the excitement, color and pageantry of college athletics through

advertising, marketing and promotional opportunities aimed at making an

impact on your business by reaching the loyal Wildcat fans and alumni

throughout the state of Kansas.

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RADIO PACKAGE INFO

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GAMEDAY BROADCASTS

Football Twelve (12) regular season games Mens & Womens Basketball Twenty nine (29) regular season games Baseball Forty (40) regular season gamesCOACHES RADIO SHOWS

Bill Snyder Coaches Show Twelve (12) :60 minute shows during Football season Frank Martin Coaches Show Twelve (12) :60 minute shows during Mens Basketball season Deb Patterson Coaches Show Twelve (12) :60 minute shows during Womens Basketball seasonK-STATE DAILY SHOW Thirty five (35) weeks 2 1/2 minute daily radio show airing Mon - FriOPPORTUNITIES

:30 Units Title Sponsorship Feature Entitlements Live Mentions Opening/Closing Billboards

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LIVE TELECASTS(18 telecasts)

10 mens basketball telecasts 4 womens basketball telecasts 2 volleyball telecasts 2 baseball telecasts

COACHES SHOWS

Bill Snyder TV Show Twelve (12) 30-minute Shows on FSN Midwest Pre-Season Kickoff Show One (1) 60-minute Show on FSN Midwest Frank Martin TV Show Thirteen (13) 30-minute Shows on FSN Midwest Deb Patterson TV Show Five (5) 30-minute Shows on FSN Midwest

INVENTORY AVAILABLE

:30 Network Spots Billboards Features Live Mentions

TELEVISION PACKAGE INFO

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BILL SNYDER FAMILY STADIUM (FOOTBALL)

BRAMLAGE COLISEUM (MENS & WOMENS BASKETBALL)

TOINTON FAMILY STADIUM (BASEBALL)

AHEARN FIELD HOUSE (VOLLEYBALL)

SIGNAGE OPTIONS

Courtside LED TV Signage Scorers Table Baseline Signage Main Scoreboard Videoboard Field Level Signage Outfield Wall Sign Kimball Avenue Marquee Signage

IN-VENUE SIGNAGE OPPORTUNITIES

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OVERALL FAN BASE

1.3 million people in the state of Kansas and greater Kansas City attend, listen to orwatch K-State athletic events every year, an increase of 14% in the last 3 years.

TV VIEWERSHIP

1.1 million people in the state of Kansas and greater Kansas City watch K-Statefootball on TV, an increase of 15% in the last 3 years.

1 million people in the state of Kansas and greater Kansas City watch K-Statebasketball on TV, an increase of 19% in the last 3 years.

Last years K-State vs. KU basketball game in Bramlage was the highest rated Big 12regular-season telecast on ESPN since 1997, and the highest-rated basketball game

on ESPN on a Saturday in two years.

RADIO LISTENERSHIP

The K-State Sports Network is at an all-time high of 34 affiliates across the state. 300,000 people in the state of Kansas and greater Kansas City listen to K-State

football on radio, an increase of 7% over the last 3 years.

240,000 people in the state of Kansas and greater Kansas City listen to K-Statebasketball on radio, an increase of 32% over the last 3 years.

POWER OF THE K-STATE BRAND

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BASKETBALL ATTENDANCE

Last year, K-State mens basketball had the nations largest home attendanceincrease with nearly 3,000 more fans per game than the previous year.

FOOTBALL ATTENDANCE

In 2010, K-State set a new season record for attendance with the highest averageever for a 6-game home schedule. The Wildcats also had the most home selloutssince 1999.

DIGITAL MEDIA REACH

K-Statesports.com averages almost 1.7 million page views per month and 200,000unique visitors per month. On one football gameday, the site hosts an average of50,000 unique visitors.

The K-State Sports Extra Daily e-mail blast reaches 30,000 K-State fans each dayof the year.

FAN BASE DEMOGRAPHICS

26% of K-State fans in the Kansas City DMA have a household income of more than$100,000 per year, which is a higher percentage than KU, MU, Chiefs and Royals.

Over 80% of K-State fans across the state own their own home. More than 100,000 living alumni in the state of Kansas. More than 33,000 alumni living in Greater Kansas City (more than Missouri). Almost 12,000 K-State College of Agriculture grads living in Kansas.

POWER OF THE K-STATE BRAND

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MARKETING & PROMOTIONAL OPPORTUNITIES

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Explore a range of additional opportunities to meet your marketing and advertising objectives:

TITLESHIP

INTERNET & DIGITAL

KSSP offers various levels of sponsorship andrecognition to a variety of events

PROGRAM ADS

Reach over 200,000 monthly unique visitorsto kstatesports.com. Reach customers on a

one-to-one basis year round through

interactive media platform

Offers program ads to fit any companiesadvertising objective or budget

TICKETS & HOSPITALITY

TITLESHIP

Options are available to fit any size group oroccasion

INTERNAL/EXTERNAL PROMOTIONS

KSSP offers various levels of sponsorship andrecognition to a variety of events

Reach potential customers through on-field/in-venue promotions and off-campus, point of

purchase promotions

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LEADER IN COLLEGIATE SPORTS MARKETING

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learfield sports network

When you join our team at Kansas State Sports Properties, you become a member of our vast network of athleticdepartments, conference partners, sponsors and marketers. We work hard to make sure all of our partners and employees

benefit from the wealth of knowledge and experience shared within this network.

2011-12_MediaKit_Kstate

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