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    Institute of Science, Poonas

    INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH

    Wakad, Pune-411 057Subject: (207) Research Methodology

    M.B.A. Sem-II

    Lecture

    No.

    Topic Sub Topic

    1 Foundations of

    Research

    Meaning, Objectives, Motivation, Utility. Concept

    of theory,

    2 empiricism, deductive and inductive theory.

    3 Characteristics of scientific method - Understanding

    the language of research - Concept, Construct,

    Definition, Variable. Research Process

    4 Problem Identification

    & Formulation

    Management Question? Research Question?

    Investigation Question

    5 Measurement Issues - Hypothesis? Qualities of a

    good Hypothesis?

    6 Null Hypothesis & Alternative Hypothesis.

    Hypothesis Testing - Logic & Importance

    7 Research Design Concept and Importance in Research - Features of a

    good research design, Exploratory Research Design,

    concept, types and uses,

    8 Descriptive Research Designs - concept, types and

    uses. Experimental Design: Causal relationships,

    9 Concept of Independent & Dependent variables,concomitant variable, extraneous variable,

    Treatment, Control group.

    10 Qualitative and

    quantitative research

    Qualitative research, Quantitative research ,

    Concept of measurement

    11 Causality, generalization, replication. Merging the

    two approaches.

    12 Measurement Concept of measurement, what is measured?

    Problems in measurement in management research

    13 Validity and Reliability. Levels of measurement -

    Nominal, Ordinal, Interval, Ratio14 Attitude Scaling

    Techniques

    Concept of Scale, Rating Scales viz. Likert Scales,

    Semantic Differential Scales, Constant Sum Scales

    15 Graphic Rating Scales, Ranking Scales, Paired

    Comparison & Forced Ranking.

    16 Types of Data Secondary Data - Definition, Sources,

    Characteristics. Primary Data - Definition

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    17 Personal Interviews, Telephonic Interview, Mail

    Survey, Email/Internet survey

    18 Sampling Concepts of Statistical Population, Sample,

    Sampling Frame, Sampling Error, Sample Size, Non

    Response. Characteristics of a good sample

    19 Probability Sample? Simple Random Sample,Systematic Sample, Stratified Random Sample &

    Multi-stage sampling. Non Probability Sample

    20 Judgment, Convenience, Quota & Snowballing

    methods. Determining size of the sample - Practical

    considerations in sampling and sample size.

    21 Data Analysis Data Preparation, Univariate analysis (frequency

    tables, bar charts, pie charts, percentages), Bivariate

    analysis

    22 Cross tabulations and Chi-square test including

    testing hypothesis of association.23 Interpretation of Data

    and Report Writing

    Layout of a Research Paper

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    Institute of Science, Poonas

    INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH

    Wakad, Pune-411 057ASSIGNMENT ON Research Methodology

    M.B.A. SEM-II U.C. No. 207

    --------------------------------------------------------------------------------------------------------

    * There are 5 sections in this assignment.

    * Students are required to solve any one question from each section.

    * This assignment is also required for written internal examination. Hence, please do

    not write anything on the question bank as students are supposed to bring it at the

    time of examination.

    * Please submit the assignment in spiral binding.

    * Generally, each question below carries weightage of 14 marks.

    -----------------------------------------------------------------------------------------------

    SECTIONIQ.1: Briefly describe the different steps involved in research process.

    Q.2: What do you mean by research? Explain its significance in modern times.

    Q.3: Distinguish between Research Methods and Research Methodology.

    Q.4: Describe the different types of research, clearly pointing out the difference

    between an experiment and a survey.

    Q.5: What is research problem? Define the main issues which should receive the

    attention of the researcher in formulating the research problem. Give suitable

    examples to elucidate your points.

    SECTIONIIQ.1: Distinguish between the following

    a) Null hypothesis and alternative hypothesis

    b) Parametric tests and non parametric tests

    c) Type I error and Type II error.

    Q.2: What is a hypothesis? What characteristics it must possess in order to be a good

    research hypothesis?

    Q.3: Summarize the steps of hypothesis testing. What is the virtue of this procedure?

    Q.4: Explain the meaning and importance of a research design.

    Q.5: Explain the meaning of the following in context of research design.

    a) Extraneous variables

    b) Experimental & control groups

    c) Treatments

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    SECTION-IIIQ.1: What do you mean by multivariate analysis? Explain how it differs from bivariate

    analysis.

    Q.2: What are the essential differences among nominal, ordinal, interval and ratio

    scales? How do these differences affect the statistical analysis techniques we can

    use?

    Q.3: What is the meaning of measurement in research? Point out the possible sources of

    error in measurement.

    Q.4: Discuss the relative merits of and problems with

    a) Rating and ranking scales

    b) Likerts and differential Scales

    Q.5: Enumerate the different methods of collecting data. Which one is the most

    suitable for conducting enquiry regarding family welfare Programme in India?

    Explain its merits and demerits.

    SECTIONIVQ.1: Examine the merits and limitations of the observation methods in collecting

    method. Illustrate your answer with suitable example.

    Q.2: Explain the meaning and significance of the concept of Standard Error in

    sampling analysis.

    Q.3: Describe briefly the commonly used sampling distribution. Explain characteristics

    of a good sample.

    Q.4: Write a brief note on different types of analysis of data pointing out the

    significance of each.

    Q.5: How will you differentiate between descriptive statistics and inferential statistics?Describe the important statistical measures often used to summarize the survey /

    research data.

    SECTIONV

    Write short notes on (any 2)

    a) Empiricism

    b) Deductive and inductive Theory

    c) Motivation in research

    d) Constant sum scales

    e) Graphic rating scalesf) Paired comparison and forced

    ranking

    g) Sampling frame

    h) Sampling error

    i) Central limit theorem

    j) Multivariate analysis

    k) Bivariate analysis

    l) Univariate analysis

    m) Primary data

    n) Chi-Square test

    o) Depth interviewsp) Important aspects of a

    questionnaire

    q) Cluster and area sample

    r) Systematic and stratified sampling

    s) Simple factorial design

    t) Research Hypothesis

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