ADvolution Company Profile

ADvolution SDN BHD (857312-X)

No 3, Level 1, Damai 8, Jalan Damai Puspa 5, Alam Damai, 56000 Cheras, Kuala Lumpur. Tel: 603. 9102 5197 Fax: 603. 9102 5175

[email protected] Join Us on facebook: www.facebook.coom/ADolutionSB

Out of Home MediaChannel @ Mall – Sungei Wang Plaza

mailto:[email protected]

http://www.facebook.coom/ADolutionSB




ADVolution Channel @ Mall

We aim to achieve your marketing objectives

by developing targeted campaigns, using direct

marketing communication tools, and leveraging on

Sungei Wang Plaza’s traffic.






Why ADVolutionChannel @ Mall?Advertising opportunity---a destination where marketers can enhance the brand experience and

influence consumer perceptions.

As per our research:

• 70% of all consumer purchase takes place in malls.

• 80%of all mall visitors make a purchase.

• The average mall expenditure is RM 250.

• Mall shoppers are in “Buying mode” –ready to shop, ready to buy and receptive to advertising.

• The average mall visits last 78.5 minutes.

• Extend the memo ability of your campaign’s media mix.

• Minimizes wasted exposures and targets consumers on a local level.

• Facilitates consumer buying by being the last impression before a purchase is made.






Sungei Wang Plaza CommunityCome and have a feast at

Fiesta Street -a new sidewalk with a kaleidoscope of delicious Italian, American, Chinese, South African and Aseanafare!

Whether you are IT-savvy or a beginner, the one-stop IT Centre @ SungeiWang answers all your IT and

electronics needs. Browse and select from a complete range of products and services at competitive prices. Or drop in the numerous internet and computer service centres.

Creations is a showcase of the finest designs by Malaysian talents.

It features beautiful works of art that also top in fashion and flair.

A Malaysian designer's gallery cum fashion café houses eight most outstanding and reputable designers namely Daniel Cho, Donna Chew, Jonathan Cheng, KhoonHooi, Melinda Looi, VilliamOoiand William Lew.

Hop up to T-Hop for the latest, most contemporary teen fashion! Whether it's upbeat, flashy or plain simple chic, there is one to

suit every eclectic taste.

T-Hop offers immense selection to the young urban shoppers with more than 100 exciting retail outlets to choose from. And it's all happening at the Sixth Floor of SungeiWang Plaza!.






Sungei Wang Plaza Community






Sungei Wang Community






Our Products & Services

Mini Billboard Lift Door Lift Panel

Wall Panel Floor Sticker Z-Panel






Our Products & Services

Sky Wall Pillar Wrap Escalator Wrap Experiential Marketing






Mini BillboardMini billboard greet your customer’s at mall entrances,

making strong impression as you enter the mall. Mini billboard

are used for brand identification and alert the customer to

your product/ service offering.

Program Benefits:

• Grab the attention of shoppers and transmits your

message.

• Mini billboard present your ad upfront, prior to other

message exposures inside the mall.

• Mini billboard complement and integrate with other in

mall advertising products as exposure boosting

frequency.

• Create significant awareness.

Program Details:

• Display Size: approximately 23ftW x 6ftH

• Production: Supplied through ADvolution






Sky WallThese larger than life advertising displays are suspended

from ceiling atria’s in Sungei Wang Plaza at key, high

traffic locations. Sky Wall are presented in a dramatic,

vertical format and are visible to shoppers traveling in

both directions.

Program Benefits:

• Located exclusively in high traffic areas within the

mall, ensuring maximum number of exposures and

high program reach.

• Units are suspended in mid air, providing

uninterrupted site lines in both directions, creating

maximum visibility and impact.

• Sky Wall oversized presentation literally dominates

the mall’s corridors and are visible from all levels,

delivering comprehensive audience coverage and

high awareness.

Program Details:

• Display Size: 12ftW x 25ftH







Escalator Wrap/ Z-PanelA wide rage of sizes, shapes and locations are available in Sungei Wang Plaza.

Each presentation can stand alone or be deployed in conjunction with other

locations in Sungei Wang Plaza. En mass, these products literally dominate the mall

environment and create extraordinary impact.

Program Benefits:

• Unique positioning and presentation of various products, shapes and sizes

creates a “wow” factor.

• Extensive creative flexibility – by modifying sizes, shapes and locations,

marketers can enhance the impact of each image and increase overall program awareness.

• Ability to tell a story through multiple creative executions that improve visibility

• An effective program extension from other mall media that enhances

intrusiveness and creates a real “buzz” with shoppers.

Location:

• Atrium escalator wrap

• Back escalator wrap

• Atrium Z-Panel

Program Details:

• Display Size: varies by location


Z-Panel

Atrium & Back Escalator Wrap






Elevator AdvertisingA wide rage of sizes, shapes and locations are available in Sungei Wang Plaza.

Each presentation can stand alone or be deployed in conjunction with other

locations in Sungei Wang Plaza. En mass, these products literally dominate the

mall environment and create extraordinary impact.

Program Benefits:

• Unique positioning and presentation of various products, shapes and sizes

creates a “wow” factor.

• Extensive creative flexibility – by modifying sizes, shapes and locations,

marketers can enhance the impact of each image and increase overall

program awareness.

• Ability to tell a story through multiple creative executions that improve visibility


intrusiveness and creates a real “buzz” with shoppers.

Advertising Channels:

• Lift Door

• Lift Panel

Location:

• Blue Zone

• Yellow Zone

• Orange Zone

Program Details:



Lift Door

Lift Panel






Wall PanelAvailable in Sungei Wang Plaza. Units are located at

major entrances, exits and stairways throughout the mall

as well as key high traffic areas.

Program Benefits:

• Positioned at eye level, each display provides

excellent site lines for maximum visibility and

awareness.

• Comprehensive inventory coverage generates high

overall reach and virtually 100% coverage of all mall

shoppers.

• Key, high traffic locations ensure repeated exposures

to consumers while they shop, increasing overall

frequency.

• Highly flexible coverage, both demographically and

geographically

• Reaches large number of potential buyers in your

trading area quickly and cost effectively.

Program Details:








Pillar WrapPillar wrap is an advertisement that place on pillar that are suspended

along all of the key mall areas. Pillar advertisement are available by level,

by area or they can be positioned adjacent to specific outlets. Different

creative executions can be displayed in opposite directions or advertisers

can execute multiple creative concepts, creating considerable impact.

Program Benefits:

• Unlimited flexibility – with endless creative possibilities, advertisers can

simultaneously display different messages that will generate impact.

• Ability to tell a story through multiple executions that can improve awareness.

• Easy to change, relocate or replace – ideal for short term blitz

campaigns or specific event activities.


intrusiveness.

Location:

• Pillar Wrap

• Atrium Pillar Wrap

Program Details:



Atrium Pillar Wrap

Pillar Wrap






Floor GraphicsFloor graphics come in various shapes and sizes and offer extensive

flexibility-die cut to shape or presented as a series of multiple images

in a defined area. Units are located at store entrances, adjacent to

escalators or elevators and are highly intrusive. Each graphic is

coated with high impact plastic that is both skid and scuff resistant.

Program Benefits:

• Unique positioning and presentation of floor graphics creates a

“wow” factor.

• Extensive creative flexibility – by modifying sizes, shapes and

locations. Marketers can enhance the impact of each image

and improve overall program awareness.

• Complements other mall media and enhances intrusiveness,

creating a real “buzz”.

Program Details:


• Production: Supplied by ADvolution






Experiential MarketingOur experiential Marketing program is a customized in-field tour that engages consumers at the grass roots level. Marketers interact

with consumers by demonstrating their products in an entertaining environment. Each program is designed to inform, demonstrate,

educate and most importantly, qualify potential customers and convert them into buyers.

A key component of our experiential tour is a sophisticated interactive data collection system. Valuable incentives prompt

consumers to visit the display area. Upon arrival, consumers enter profile and lifestyle information via an “opt in” database using

touch screen technology. Captured information includes demographics, product ownership, product interest level and

predisposition to purchase, along with authorization for the marketer to follow up within a defined time period

Program Benefits:

• A complete turn key event that’s portable, flexible and customized to suit the marketer and the selected venues.

• A comprehensive database the marketer can use to contact and interact with consumers long after the tour has ended

• Ability to interact with consumers one on one and obtain immediate feedback to fine tune and improve the consumer’s

purchase and brand experience.

• Ability to target specific demographic groups or geographic areas.

• Provide samples and coupons to incentivize purchase decisions.






We are proud of our achievements in creating and delivering media solutions to

our client & partners.






For more info, please contact:ADvolution Sdn Bhd

(A part of the Absolute Group of Companies)Alice Hoong

Account ManagerEmail : [email protected]

Mobile: 016.2103 008

Elyn LiewMarketing Manager

Email : [email protected]: 012. 208 9802



ADvolution Company Profile

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