Akhil SIP Report

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SUMMER TRAINING REPORT

In

Sewara Hospitality & Development

On

Importance Of ONLine Marketing In Hospitality Industry

Submitted in partial fulfillment of the requirements of the two yearPost Graduate Programme (PGP).

Submitted by

Akhil Bhadrecha

.

Roll No: Pg20095598

Batch: 2009-2011

IILM Institute for Higher Education

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Declaration

I hereby declare that the Project work entitled, Importance Of Online

Marketing In Hospitality Industry submitted by me for the partial

fulfillment of the Post Graduate Program (PGP) to IILM Institute for

Higher Education, is my own original work and has not been submitted

earlier either to IILM or to any other Institution for the fulfillment of the

requirement for any course of study. I also declare that no chapter of this

manuscript in whole or in part is lifted and incorporated in this report from

any earlier / other work done by me or others.

Akhil

Bhadrecha (PG20095598)

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Acknowledgement

I express my heartfelt gratitude to Mr. Inder Pal Singh Kochher ( Managing Director), SewaraHospitality Management & Development, for giving me the opportunity to undertake a projecton, Importance Of On line Marketing In Hospitality Industry under his guidance andobservation.

I also express my deep sense of gratitude to my mentorVandana Srivastava for her unflinchingsupport and making herself available for discussion and providing me as required facilitieswhatever, whenever needed throughout duration of my dissertation.

Last but not least I would like to sincerely acknowledge the help received from various personsand sources in collecting datas and information in completing this satisfactory Project.

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Certificate of Training

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Executive Summary

As a part of my MBA curriculum I have done my summer internship training at SewaraHospitality and Development, New Delhi. In this report I am going to share my experience in thecompany of the period from 3rd May 2010 to 28th June 2010. During my internship my role was

Online Marketing Executive Trainee Sales & Marketing. I was supposed to research theimportance of Online Marketing in order to boost the sales. As a part of this internship I haveidentified some problems and provided some strategy in order to do effective online marketing.

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Table of Contents

Company Overview

The

Brand7

History..8

Vision.9

Values10

Team.11

Product and

Services12

Industry Overview

The Growing Indian HospitalityIndustry..16

CurrentScenario.17

What the futureholds18

Research Work and Methodology

ResearchWork19

Methodology..20

Research Data

Online Travel Agencies andBookings..21

Google AnalyticalData.24

All TrafficSources.26

Keywords used onGoogle28

Top Websites..41

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Analysis of Findings

Analysis of Findings.42

Conclusion..43References..44

Company Overview

The Brand

Sewaras primary objective is to create ecological and culturally anchored high-end getawayswhile propagating the sustenance and perpetuation of the socio-cultural and ecological heritageof India, past and living. The Sewara family has cultivated a sense of two-fold duty: unrelentingservice to our guests on the one hand and consistent harmony with the traditions and nature onthe other. All aspects of our product and services reflect our philosophy and objectives whether itis food and beverage, architecture & design or ground level operations.

In developing and propagating our ethos & values, we attempt to ingrain in our internal andexternal patrons a sense of responsibility towards Indias indigenous traditions, ethnic mores andnatural environment. Through our direct and indirect contribution to the hospitality and travelindustry, all our employees and projects reinforce this attempt. We aim to propagate employee

welfare and betterment not only of Sewara employees but their families as well.

It is our relentless desire to meet the demands of new-age travelers for experiential destinationsthat allow indulgence into the culture of the region. Sewara Getaways have been developed tooffer exactly that. This guest experience is made interactive through architecture and design,cuisines and activities.

Sewara Hospitality & Development resides over nine properties at pristine, untouched locations

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across India. Some of these have been operational for several years, some are due to open shortlyand some are still in the predevelopment phase. However, the binding synergy between them isthat they observe the same lifestyle parameters: deep anchoring with indigenous traditions andharmony with the surrounding environs.

LODI THE GARDEN RESTAURANT

PUSHKAR RESORTS

LAKSHMAN SAGAR

QILA TATARPUR

MAHAR KALA

FORT BAGRI

AJABGARH

HAVELOCK ISLAND

RUTLAND ISLAND

SMITH ISLAND

History

Founded in 1964, the company specializes in developing and manufacturing bulk drugs andpharmaceutical formulations. Over forty-five years it has grown from a chemist shop into amulti-national entity with sales revenues of over $40 million. Jagsonpal has substantial researchand development, manufacturing, marketing and distribution facilities. The firm has been sosuccessful only because there is a clear distinction between ownership and management. Themanagement of Jagsonpal is a meritocracy, though at heart it may be a family owned business.

Setting the standards and framework at Sewara from the top is Managing Director Inderpal SinghKochhar. Mr. Kochhar completed his A-levels from The British School,New Delhi (affiliated toCambridge University) and college education from Sarah Lawrence (Liberal Arts) College in New York. Subsequently, he trained at The Setai in Miami (a GHM property of world-

renowned hotelier Adrian Zecha). In 2005, Mr. Kochhar took over the reins of SewaraHospitality & Development, with the running of Lodi The Garden Restaurant and subsequentlyPushkar Resorts.

By turning around systems - operational and infrastructural - he not only transformed both properties into immensely profitable businesses within 2 years, but also added two moreproperties, Lakshman Sagar and Silver Sand in the portfolio of the company. With this incredible

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success to his credit, Mr. Kochhar is relentlessly working towards ensuring the success of thegroups upcoming properties

Vision

Our vision is to present the conventional sense of Indian hospitality, not overtly clichd butinterspersed with traditions and modern-day comforts. Sewara is a synthesis of Sewa (service)and Ara (of the world): our commitment of care towards our culture, heritage and environmenthas a corresponding responsibility that we strive to fulfill.

Our continuous Endeavour to search pristine, virgin locations and share the experiencewith other individuals is realized by opening a restaurant, resort or hotel.

We understand the location and it's capacity for development before sharing these

wonderful experiences with our guests. We recommend beautiful locations and propertieswhich are not under the Sewara brand but are quality experiential destinationsnonetheless.

We dont want to confine ourselves to any specific geographic area. Presently, operationsare confined to India but we are planning to expand our horizon to South Asia. We arepassionate about India and our constant endeavor is to understand the culture, heritage,

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environment and past & present living styles. People are not only affected by diversity ofgeography but it the implicit variations in culture, art and crafts, music, stories and mostof all people. From beaches, mountains & deserts to swamps, flatlands and forests: ourvision is to share all the faces of India.

Values

Sewara Hospitality and Development has cultivated and encouraged the implementation ofpositive values in all employees. This has ensured the growth of the organization as well as personal growth in an overall positive direction. By consistently delivering a qualityexperience to guests, we ensure value for their time and money. Sewara values alsoencourage care for the environment: not only in the ecological context, but also cultural andlifestyle environs.

People - Our consistency and overall success is driven by our team. The most important

stakeholders are Sewara employees since it is internal growth that eventually leads to thecompanys growth. Employee welfare and upliftment is a crucial aspect of any organization.We conduct leadership programs, management training programs, tests, seminars, workshopsetc to educate our employees for future development. At the end of the month, it is not justsalary that employees take back but also an intangible benefit that adds value to their careersand promulgates family welfare.

Guests We take as a commitment that our guests must be able to trust Sewara to deliver

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quality services. Through proactive communication and presenting clients the informationthey need to make a balanced decision, we try to make the Sewara experience as customizedto individuals as it is memorable

Learning -Learning is as endless process. Sewara is very much an open organization thatencourages feedbacks from our primary stakeholders - employees and guests.

Team

Inderpal Singh Kochhar - MD

He attended a liberal arts college Sarah Lawrence College - in New York and concentrated onfilms. Following this, he trained at The Setai in Miami, which is a GHM property of world-renowned hotelier Adrian Zecha. He is an amateur film-maker and has held previews at galleriesin New York during his college days.

ANIL SHARMA GENERAL MANAGER, MARKETING & SALES

Before joining Sewara, he was associated with Avalon Courtyard, New Delhi and AvalonResorts, Mussoorie. He has also worked with Old Anchor (Dalmia Resorts) in Goa as GeneralManager of Marketing. Mr. Sharma brings on board vast experience of marketing and

networking on pan-India basis.UPENDRA NATH SENAPATI MANAGER FINANCE AND ACCOUNTS

The senior most member in the team, he brings 18 years of rich experience in finance andaccounts and has been associated with the hospitality industry since his graduation. He began hiscareer with RCI, a leading international time share company and subsequently moved to AvalonResorts Pvt. Ltd as a deputy manager of accounts.

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ASHISH KANOJIA - MANAGER OPERATION- RAJASTHAN

After completing his graduation in Hotel Management from Indraprastha University, Delhi, hestarted his career in F&B department at Grand Hyatt, New Delhi. Before joining Sewara, he wasManager Operations with Savoy, Mussoorie and was instrumental in and renovation andrevamping of all the departments in the hotel.

Product and services

Lodi The Garden Restaurant

Lodi The Garden Restaurant offers the possibility of hosting a wide variety of private andpublic gatherings. Our patrons vary from Delhi socialites and industrialists to ministers andbureaucrats and are augmented by expatriates living in the city and international travelers.

The Lodis positioning in the cultural heartland of New Delhi allows it to function as a non-institutional hub for cultural activities. Along with casual dining, we like to serve our customerswith a progressive outlook: the Lodi experience is about expanding your socio-cultural andecological perspective. The Lodi has worked with New Delhis top event companies, cultural

centers, NGOs and other associates to host a wide range of public events in the followingcategories

Music: performances, recitals, workshops, album launches

Art: exhibitions, showcases, previews

Literary: book launches, poetry & prose readings, author showcases

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Fashion: ramp shows, model/designer showcases, previews

Products: exhibitions, workshops, launches

Other: flea markets, yoga classes, movie screenings

The Lodi is also a preferred venue for private gatherings: from business lunches & corporate get-togethers to cocktails, kitty parties and birthday/anniversary functions. As it is more than a merevenue for such events, The Lodi has a set of rules and restrictions (legal and restaurant policy)regarding infrastructure, sound levels, aesthetics etc. which are strictly adhered to by themanagement.

Pushkar Resorts

Pushkar Resorts sprawls over 15 acres in the idyllic Ganehhra Village 8 kms outside Pushkar.The natural ambience inside creates a seamless flow between outdoors and indoors, with lushgreen landscaping, small water bodies and birdcall. Pushkar Resorts is indeed a modern-dayoasis in the midst of the hectic conventional heritage tourism circuit in Rajasthan.

The reception area is small and casual: it features a shop where guests can buy leather-ware,swimming trunks, books, photographs and movies. The reception block also houses therecreation room and sports equipment. Paintings by S.K Mani and M. Sivanesan are placed allover.

There is an abundant fruit orchard which houses a variety of flora (mangoes, amla, guavas, bananas) and fauna (peacocks, guinea fowl, tortoises, and turkeys). The central lawn areasurrounds the swimming pool & sun-deck. These are flanked by the volleyball court and croquetpitch. The four clusters of cottages are located on three sides of the resort with the pool as thecentre-point.

Services

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Spa The Kaivalya Spa features a Jacuzzi, steam rooms and a wide variety of massagesand treatments. Health snacks and drinks are also available from the special spa menu.Yoga & meditation classes can be arranged on request.

Packages

Kaivalya Spa

Therapies

Conference Hall Pushkar Resorts features an air-conditioned conference hall whichcan accommodate up to 200 people. All modern conferencing facilities - projectors,audio-visual equipments, pre-conferencing area - are available. It is a convenient venuwfor business conventions & corporate meets as well as family get-togethers & privatebanquets.

Travel Desk We provide travel services to our guests. Taxis can be arranged for sight-seeing or inter-city travel. There is also a pick-up & drop facility to and from Ajmerstation.

Swimming Pool The swimming pool and sun-deck is at the heart of the resort. It isopen from 0730 hrs to 1900 hrs. For your safety and the safety of others, kindly followthe pool area regulations.

Sports & Recreational Facilities - Sports that guests might indulge in at the resort arebadminton, sand volleyball, swimming, table tennis, croquet and putting & chipping.Additionally, there are board games, a library with a diverse range of books and acollection of classic movies available on request.

Open areas The badminton court, sand volleyball court, golf area, croquet ground andopen lawns add to the re-invigorating atmosphere of Pushkar Resorts. These are ideal forchildren to play or just hang around.

Vehicles on rent We provide guests with bicycles, motorcycles and jeeps on rent.

Doctor on call (24 hours) - There is a doctor-on-call available. Please contact the frontdesk for medical assistance. Medical fees can be directly charged to your medicalaccount.

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Lakshman Sagar

Overview

Sprawling over 32 acres at the fringe of the Badlands of India, Lakshman Sagar was built in thelate 19th century as a hunting lodge by the then Thakur of Raipur, Lakshman Singh Ji to hostother noble families and British emissaries. As a continuation of the hospitality and traditions ofthe house of Raipur, Kunwar Manavjeet Singh Raipur has envisioned a Getaway much like hisforefather Thakur Lakshman Singh Ji, though with a conservationist view of his heritage andsurroundings, all manifested through the endless details in the architecture & design, the cuisine,and the well thought of activities & non-activities tailored personally for his guests in acaptivating natural topography ideal for mindless relaxation.

Architects Vasant and Revathy Kamath conceptualised twelve Shikar Ghars of about 1200 sq.ft.each. As villas for guests. The Mardana and Zanana sections have books, music and othercomfortable seating arrangements where guests are welcome to lounge during mealtimes orotherwise: there is no conventional demarcated dining area nor fixed menu system.

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Facilities & Services in Lakshman Sagar

12 Luxury Shikar Ghars

The Zanana & Mardana: Dining & Lounging

The Wellness Centre & Spa

Swimming Pool

Recreational Facilities

Activities

Nature Walks

Jeep Safaris to Todgarh-Rawali Wildlife Sanctuary

Horse Safaris through the Badlands of India

Day-trip to Raipur Fort: Lunch and tours with Kunwar Manavjeet Singh

Muzzle-Loaded Gun Shooting

Fatehgarh Dinner: Bullock Cart ride to fort, live music and cooking

Meal on Float Deck: Ambient dining with music on a float in the lake

Industry Overview

The Growing Indian Hospitality Industry

India has the potential to become the number one tourist destination in the world with the demandgrowing at 10.1 per cent per annum, the World Travel and Tourism Council (WTTC) haspredicted.

The WTO (World Travel Organization) predicts that India will receive 25 million tourists by year2015.

Major attractions in India are the world's highest mountains, miles of coastline with excellentbeaches, tropical forests and wildlife, desert safari, lagoon backwaters, ancient monuments, fortsand palaces, adventure tourism and, of course, the Taj Mahal.

India currently has over 200,000 hotel rooms spread across hotel categories and guest-houses andis still facing a shortfall of over 100,000 rooms (source: FHRAI).

The country is witnessing an unprecedented growth in hotel constructions and will be adding

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almost 114,000 hotel guest rooms to its inventory over the next five years. (source: HVS)

The earlier setbacks in global tourism have strengthened the Department of Tourism's resolve topromote India's tourism through aggressive marketing strategies through its campaign 'IncredibleIndia'.

The 'marketing mantra' for the Department of Tourism is to position India as a global brand totake advantage of the burgeoning global travel and trade and the vast untapped potential of Indiaas a destination.

The Indian Hospitality Industry An Overview

The current scenario

Existing hotel rooms in India: 202,963, source FHRAI

Revenue of the Indian hotel industry FY 2007-08: INR 38,558 crore

30% of this revenue i.e. INR 11,567.4 crore went back into the market in FY 2008-09 asoperating expenses

Number of hotels and restaurants in India:

Hotel category No. of Hotels No. of Rooms

5 star deluxe/5 star 165 43, 965

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4 Star 134 20, 770

3 Star 505 30,100

2 Star 495 22,950

1 Star 260 10,900

Heritage 70 4,200

Uncategorized 7,078 -

Total 8,707 1,32,885

Restaurants 12,750

What the future holds:

Despite the global recession, inflation, terrorism and other factors, the overall outlook forthe Indian hospitality market is optimistic and will remain so says HVS

India remains the second fastest growing economy in the world and the economic growthof the country is at 7.1% of the GDP as declared by Mr. Pranab Mukherjee, FinanceMinister, India.

The Tourism Ministry, Government of India, has set a target of 10 million tourists to Indiaby 2010

The WTO (World Travel Organization) predicts that India will receive 25 million touristsby year 2015

Projected investments years 2009-015

Rooms being built across hotel categories: 114,000, source HVS

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Investment in rupees: INR 40,463.10

Research Objectives

The current research was aimed at determining the importance of online marketing in hospitality

industry. The research focused on the following major issues:

How can Internet be used to boost their sales?

Do they select technology on the basis of an understanding of customer needs?

How do they manage their customer relationships through internet?

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Methodology

The research was exploratory in nature and adopted a two-stage process.

During the first stage, companys online activities are researched so that we can understand how

much efficient they are till now in reaching their target customer.

In the second stage, planning a strategy to improve their customer reach and to boost the sales

through internet.

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Research Data

Online TravelAgencies

Online Bookings from May 2009 -May 2010

Month/Year Bookings Through

Fast Booking May-09 3 MakeMyTrip

Asia Rooms

Late Rooms Jun-09 1 MakeMyTrip

IGLOO

Make My Trip Jul-09 7 6 MakeMyTrip

ClearTrip 1 FastBooking

Yatra

GTA Aug-09 12 5 MakeMyTrip

DOTW 1 ClearTrip

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Sep-09 2 MakeMyTrip

Oct-09 7 3 MakemyTrip2 FastBooking

Nov-09 3 3 MakeMyTrip

Dec-09 22 9 MakeMyTrip

3 FastBooking

2 - Yatra

Jan-10 12 6 MakemyTrip

1 FastBooking1 AsiaRooms

Feb-10 4 2 FastBooking

1 LateRooms

1 AsiaRooms

Mar-10 10 6 MakeMyTrip

1 FastBooking

1 AsiaBooking

Apr-10 1 MakeMyTrip

OR

Name Month Bookings

MakeMyTrip May-09 3

Jun-09 1

Jul-09 6

Aug-09 5

Sep-09 2

Oct-09 3

Nov-09 3

Dec-09 9

Jan-10 6

Feb-10 -

Mar-10 6Apr-09 1

Total 45

FastBooking May-09 -

Jun-09 -

Jul-09 1

Aug-09 -

Sep-09 -

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Oct-09 2

Nov-09 -

Dec-09 3

Jan-10 1

Feb-10 2

Mar-10 1

Apr-09 -Total 10

ClearTrip May-09 -

Jun-09 -

Jul-09 -

Aug-09 1

Sep-09 -

Oct-09 -

Nov-09 -

Dec-09 -

Jan-10 -

Feb-10 -

Mar-10 -

Apr-09 -

Total 1

Yatra May-09 -

Jun-09 -

Jul-09 -

Aug-09 -

Sep-09 -

Oct-09 -

Nov-09 -

Dec-09 2

Jan-10 -

Feb-10 -

Mar-10 -

Apr-09 -

Total 2

AsiaRooms May-09 -

Jun-09 -

Jul-09 -

Aug-09 -

Sep-09 -

Oct-09 -

Nov-09 -

Dec-09 -

Jan-10 1

Feb-10 1

Mar-10 1

Apr-09 -

Total 3

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LateRooms May-09 -

Jun-09 -

Jul-09 -

Aug-09 -

Sep-09 -

Oct-09 -Nov-09 -

Dec-09 -

Jan-10 -

Feb-10 1

Mar-10 -

Apr-09 -

Total 1

Google Analytical Data

Montly Yearly

Apr 7, 2010 - May 7, 2010 832 May 7,2009 - May 7,2010 11,630

Country Visits Country Visits

India 708 India 9,608

France 34 United States 380

United States 23 France 249

Italy 12 United Kingdom 200

Russia 8 Singapore 104

United Kingdom 7 Germany 90

Belgium 6 Belgium 78

Netherlands 5 Italy 64

Canada 3 Australia 60

Denmark 3 Netherlands 59

Switzerland 58

Canada 57

United Arab Emirates 54

Hong Kong 48

Spain 42

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Denmark 33

China 25

Israel 22

Qatar 20

Brazil 20

Egypt 19

Russia 18Japan 16

Saudi Arabia 16

Philippines 15

Sweden 13

Portugal 11

South Korea 10

Thailand 10

Finland 10

New Zealand 10

Austria 9

Greece 9

Luxembourg 9

Pakistan 9

Malaysia 8

Turkey 8

Norway 7

Morocco 7

Oman 6

Iran 6

Ireland 6

Indonesia 5

South Africa 5

Argentina 5

Serbia 4

Hungary 4

Maldives 4

Ukraine 4

Bahrain 4

Nepal 4

Kuwait 4

Poland 4

Slovakia 3

Mexico 3

Uganda 3

Iraq 3

Lithuania 3

Nigeria 3

Romania 3

Palestinian Territories 3

Afghanistan 3

Estonia 2

Kazakhstan 2

Bulgaria 2

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Kenya 2

Czech Republic 2

Algeria 2

Chile 2

Bangladesh 1

Togo 1

Costa Rica 1Senegal 1

Slovenia 1

Jersey 1

Croatia 1

Honduras 1

Bosnia and Herzegovina 1

Tunisia 1

Yemen 1

Latvia 1

Vietnam 1

Seychelles 1

Mauritius 1

Fiji 1

Tanzania 1

Peru 1

Sudan 1

Lebanon 1

Syria 1

All Traffic Sources

From Visits

(direct) / (none) 9,877

google / organic 932

sewara.com / referral 168

yahoo / organic 96

facebook.com / referral 69

images.google.co.in / referral 57

bing / organic 49

fastbooking.fr / referral 40

images.google.com / referral 26

stumbleupon.com / referral 19

fastbooking.com / referral 18

goindia.about.com / referral 16

webartcentre.net:2095 / referral 14heritage-rajasthan-tourism.blogspot.com /referral 13

linkedin.com / referral 11

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74.125.153.132 / referral 9

notebooks-brasil.blogspot.com / referral 9

mail.google.com / referral 8

thebesthosting.org / referral 8

viewjobs.com / referral 8

i.ezinearticles.com / referral 7

images.google.fr / referral 7delicious.com / referral 6

getoutofdelhi.com / referral 6

search / organic 6

articlesbase.com / referral 5

artinfo.com / referral 5

fastbooking.de / referral 5

images.google.co.uk / referral 5

sn117w.snt117.mail.live.com / referral 5

boutiquehotels-resorts.blogspot.com / referral 4

co113w.col113.mail.live.com / referral 4

images.google.com.sg / referral 4

restaurant-cuisinesindia.blogspot.com / referral 4


72.14.235.132 / referral 3

bl136w.blu136.mail.live.com / referral 3

ezinearticles.com / referral 3

google.co.uk / referral 3

hotelscombined.com / referral 3


delhireports.waarbenjij.nu / referral 2

email.freenet.de / referral 2

images.google.com.au / referral 2

images.google.com.mx / referral 2

images.google.com.my / referral 2

images.google.dk / referral 2

images.google.es / referral 2

images.google.it / referral 2

images.google.nl / referral 2

lonelyplanet.com / referral 2

mail.almerjantourism.com / referral 2

msn / organic 2

refindo.ch / referral 2

twitter.com / referral 2

us.mc330.mail.yahoo.com / referral 2

us.mg2.mail.yahoo.com / referral 2

us.mg4.mail.yahoo.com / referral 2

webmail.numericable.fr / referral 2

209.85.229.132 / referral 1

74.125.93.132 / referral 1

bl106w.blu106.mail.live.com / referral 1

buzz.yahoo.com / referral 1

by112w.bay112.mail.live.com / referral 1

by135w.bay135.mail.live.com / referral 1

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digg.com / referral 1

facebook.com / (not set) 1

fastbooking.es / referral 1

google.co.in / referral 1

google.es / referral 1guide.opendns.com / referral 1

guruji.com / referral 1

http://favo-l.jp/ / referral 1http://www.buzoo.jp/service/index.html /referral 1

images.google.ae / referral 1

images.google.ba / referral 1

images.google.ca / referral 1

images.google.cl / referral 1

images.google.com.br / referral 1

images.google.com.lb / referral 1

images.google.com.ph / referral 1images.google.com.pk / referral 1

images.google.com.tr / referral 1

images.google.cz / referral 1

images.google.hu / referral 1

images.google.pl / referral 1

images.google.sk / referral 1

in.mc948.mail.yahoo.com / referral 1

in.mc949.mail.yahoo.com / referral 1

kampunganjou.free.fr / referral 1

kelloggalumni.northwestern.edu / referral 1

luxuryrajasthantravel.com / referral 1

rediffmail.com / referral 1search.mywebsearch.com / referral 1



soso.com / referral 1

translate.google.es / referral 1

translate.googleusercontent.com / referral 1

tripadvisor.ca / referral 1

tripadvisor.com / referral 1

tripadvisor.de / referral 1



us.mg3.mail.yahoo.com / referral 1virtualtourist.com / referral 1

webmail.frontier.com / referral 1

webmail1g.orange.fr / referral 1

webmail1k.orange.fr / referral 1

xing.com / referral 1

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Keywords Used on Google

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Keyword Visits

Total 1085

sewara hospitality 159

sewara hospitality & development 80

www.sewara.com 63

lakshman sagar 55sewara 27

amika kler 23

lakshman sagar rajasthan 20

sewara.com 20

lodi restaurant delhi 18

inderpal singh kochhar 16

sewara hospitality and development 16

qila tatarpur 15

who are stakeholders in sewara 15

tatarpur fort 12

manavjeet singh raipur 10

sewara hotel 9

sewara pushkar 9

laxman sagar raipur marwar 8

lodi the garden restaurant 8

ashish kanojia 7

lakshman saagar 7

lakshman sagar luxury shikar ghars 7

bagri fort 6

lakshman sagar resort 6

laxman sagar hotel 6

ajabgarh and tatarpur 5

best resorts in rajasthan 5

[email protected] 5

http://www.sewara.com/sewara/lodi_the_garden_restaurant.html 5

laxman sagar, pali 5

lodi garden restaurant 5

pushkar resorts 5

sevara hospitality 5

sewara hospitality & devolopment 5

tatarpur rajasthan 5

ajabgarh sewara 4

hospitality development 4

lakshman sagar hotel 4

laxman sagar rajasthan 4

sewara group 4

sewara laxman sagar 4

laksham sagar 3

laksham sagar resort 3

lakshamn sagar 3

lakshman sagar pali 3

lakshmansagar 3

laxman sagar raipur 3

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laxman sagar resort 3

promotions in delhi restaurant 3

pushkar resort 3

resort in lakshman sagar in rajasthan 3

restaurant architects delhi 3

restaurant architecture design 3

sewara hospitality & development, 3sewara in pushkar 3

sewara resorts 3

thakur bhawani singh bagri 3

untitled documents of kafila 3

www sewara.com 3

www,sewara.com 3

www.sewarahospitality and development.com 3

amika kler 2

shantanu argal"" 2

26494531 pushkar 2

alwar tatarpur 2

amika kler air deccan 2

ashish kanojia rajasthan 2

best european restaurants in delhi 2

best resorts rajasthan 2

budget resorts in jaipur 2

http://www.sewara.com/sewara/lakshman_sagar.html 2

inder pal singh kochar 2

inderpal kochhar pushkar hotel 2

indian restaurant architects delhi 2

lakshman sagar nimaj 2

laxman sagar - sewara 2

laxman sagar in raipur 2

laxman sagar, rajasthan 2

lodi architecture 2

lodi garden restaurant delhi 2

lodi garden restaurant sewara 2

picture gallery of pushkar resort 2

pushkar architecture 2

pushkar resort of sewara group 2

pushkar resort pushkar 2

pushkar season 2

sawara hospitality 2

sewara hospitality contact details 2

sewara hospitality development 2

sewara hospitality, nse listed 2

sewara hotel in andaman 2

sewara hotels new delhi 2

shantanu argal lodi 2

tatarpur 2

tatarpur village alwar rajasthan 2

todgarh rawali 2

untitled documents of kafila travel 2

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which lodi garden restaurant is best in delhi 2

inderpal singh kochhar"" 1

inderpal singh kochhar"" ""jagsonpal "" 1

lodi the garden restaurant"" 1

accesibility of pushkar 1

accessibility to pushkar 1

address sewara 1admin@sewara 1

alwar 1

alwar district and tatarpur fort 1

amika kler pics 1

amika kler sewara 1

amika kler+sewara 1

anil sharma - sewara 1

architect of mausam bhavan 1

architecture design for restaurants 1

architecture designof restaurant 1

architecture in pushkar 1

architecture of a restaurant 1

architecture+restaurants in delhi 1

architectures 1

ashish kanojia,the grand 1

avalon resorts marketing manager 1

avalon resorts private limited,general manager 1

bagri thakur in india 1

best european restaurant in delhi 1

best resorts in india 1

best resorts in rajastan india 1

best restaurants delhi 1

best season to visit pushkar 1

cuisines of pushkar 1

dalmia resorts international pvt.ltd. 1

delhi restaurant 1

delhi restaurent designing 1

delhi's finest restaurant 1

delhi+restaurant architects 1

design for cottages 1

development team of hotel 1

director hrd at sewara hospitality & development 1

eurpean restaurants in delhi 1

event promotion in delhi restuarant 1

example of corporate vision,goalof a hospitality industry? 1

finest restaurant delhi 1

finest restaurant interior 1

food promotions in delhi 1

fort bagri 1

fort tatarpur alwar rajasthan 1

ganehra rajasthan 1

heritage architecture of rajasthan 1

historical development of hospitality 1

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history hospitiality 1

history of hospitality development 1

hospitality and development 1

hospitality development programs 1

hospitality developments developers 1

hospitlity services from jagson pal 1

hotel ganehra rajasthan 1hotel lakshman sagar 1

hotel pushkar resort at pushkar 1

hotel restaurant interior architect 1

hotel santabagh 1

how to reach pushkar resort 1

how to reach sewara 1

http://www.sewara.com/sewara/lakshman-sagar-gallery.html 1

http://www.sewara.com/sewara/lodi-gallery.html 1

inder pal singh kochhar 1

inder pal singh kochhar sewara 1

inderpal singh kochar 1

inderpal singh kochhar jagsonpal pharmaceuticals ltd 1

island infotech 1

jagsonpal kochhar 1

jagsonpal pharma 1

jagsonpal pharmaceuticals resort at pushkar 1

jagsonpal resort at pushkar 1

kafila travel untitled documents 1

kafila travels untitled documents 1

kafila untitled documents 1

kila tatarpur 1

kler amika 1

lakman food 1

lakshan sagar 1

lakshman kumar sagar delhi 1

lakshman sagar ,pali 1

lakshman sagar beawar 1

lakshman sagar diner 1

lakshman sagar fort 1

lakshman sagar india 1

lakshman sagar pali sewara 1

lakshman sagar rate 1

lakshman sagar resorts 1

lakshman sagar,rajasthan 1

lakshman sagar,rajsthan 1

lakshmansagar + pali 1

laxman sagar 1

laxman sagar delhi 1

laxman sagar hotel resort sewara 1

laxman sagar lodge 1

laxman sagar pali 1

laxman sagar resort in rajasthan 1

laxman sagar resort rajasthan 1

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laxman sagar resort sewara 1

laxman sagar,pali 1

laxman sagar,rajasthan 1

location sewara hospitality 1

lodhi garden restaurant new delhi 1

lodhi gardens restaurant website sewara 1

lodi - the garden restaurant 1lodi - the garden restaurant delhi 1

lodi - the garden restaurant, new delhi 1

lodi best resturant 1

lodi delhi 1

lodi delhi restaurant 1

lodi functions 1

lodi garden restaurant, new delhi 1

lodi gardens+restaurant 1

lodi resort in pushkar 1

lodi restaraunt delhi 1

lodi restauranr delhi 1

lodi restaurant delhi tel 1

lodi restaurant sewara 1

lodi restaurants events 1

lodi restaurants new delhi 1

lodi resturant delhi 1

lodi sewara 1

mahar kala in jaipur rajasthan 1

manavjeet singh,raipur 1

marryam h reshii 1

marryam h reshii food critics 1

mausam bhawan delhi how to reach 1

mausam bhawan how to reach 1

mission and vision of island resort 1

picture gallery of lodhi garden restaurant 1

picture gallery of pushkar resorts 1

promotions in delhi restaurants 1

pushkar food 1

pushkar resort kochhar 1

pushkar resort lodhi group 1

pushkar resort village ganehra, motisar road, 1

pushkar resorts cottages 1

pushkar resorts delhi office 1

qila of rajasthan 1

qila titarpur 1

qila-tatarpur 1

rajasthan alwar tatarpur 1

rajasthan architecture 1

rajasthan qila 1

rajasthan resorts new delhi 1

rajasthan tatarpur 1

rajpal singh kochar 1

rajpal singh kochhar family 1

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rawali todgarh 1

resort in pushkar kocchar 1

resort lakshman sagar 1

OR

Sewara

sewara hospitality 159

sewara hospitality & development 80

www.sewara.com 63

sewara 27

sewara.com 20

sewara hospitality and development 16


sewara hotel 9

sewara pushkar 9

[email protected] 5

sevara hospitality 5

sewara hospitality & devolopment 5

http://www.sewara.com/sewara/lodi_the_garden_restaurant.html 5

sewara group 4

sewara laxman sagar 4

ajabgarh sewara 4

sewara hospitality & development, 3

sewara in pushkar 3

sewara resorts 3

www sewara.com 3

www,sewara.com 3

www.sewarahospitality and development.com 3

http://www.sewara.com/sewara/lakshman_sagar.html 2

laxman sagar - sewara 2

sawara hospitality 2

sewara hospitality contact details 2

sewara hospitality development 2

sewara hospitality, nse listed 2

sewara hotel in andaman 2

sewara hotels new delhi 2



address sewara 1

admin@sewara 1

amika kler sewara 1

amika kler+sewara 1

anil sharma - sewara 1

how to reach sewara 1

http://www.sewara.com/sewara/lakshman-sagar-gallery.html 1

http://www.sewara.com/sewara/lodi-gallery.html 1

location sewara hospitality 1

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lodi sewara 1






lodhi gardens restaurant website sewara 1lodi restaurant sewara 1

Total 485

Lodi

lodi restaurant delhi 18

lodi the garden restaurant 8

lodi garden restaurant 5

which lodi garden restaurant is best in delhi 2



lodi garden restaurant delhi 2

lodi architecture 2

lodi resturant delhi 1

lodi restaurants new delhi 1

lodi restaurants events 1

lodi restaurant sewara 1

lodi restaurant delhi tel 1

lodi restauranr delhi 1

lodi restaraunt delhi 1


lodi gardens+restaurant 1

lodi garden restaurant, new delhi 1

lodi functions 1

lodi delhi restaurant 1

lodi delhi 1

lodi best resturant 1

lodi - the garden restaurant, new delhi 1

lodi - the garden restaurant delhi 1

lodi - the garden restaurant 1

lodi the garden restaurant"" 1

Total 59

Pushkar

pushkar resorts 5

pushkar resort 3

pushkar season 2

pushkar resort pushkar 2


pushkar architecture 2

picture gallery of pushkar resort 2

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26494531 pushkar 2


pushkar resorts delhi office 1

pushkar resorts cottages 1

pushkar resort village ganehra, motisar road, 1

pushkar resort lodhi group 1pushkar resort kochhar 1

pushkar food 1

picture gallery of pushkar resorts 1




how to reach pushkar resort 1

hotel pushkar resort at pushkar 1




accessibility to pushkar 1

accesibility of pushkar 1

Total 40

Lakshman Sagar

lakshman sagar 55

lakshman sagar rajasthan 20

lakshman saagar 7

lakshman sagar luxury shikar ghars 7

lakshman sagar resort 6

lakshman sagar hotel 4

lakshman sagar pali 3

lakshmansagar 3

resort in lakshman sagar in rajasthan 3

lakshman sagar nimaj 2

hotel lakshman sagar 1

lakshman kumar sagar delhi 1

lakshman sagar ,pali 1

lakshman sagar beawar 1

lakshman sagar diner 1

lakshman sagar fort 1

lakshman sagar india 1


lakshman sagar rate 1

lakshman sagar resorts 1

lakshman sagar,rajasthan 1

lakshman sagar,rajsthan 1

lakshmansagar + pali 1

resort lakshman sagar 1

laxman sagar 1

laxman sagar delhi 1

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laxman sagar lodge 1

laxman sagar pali 1

laxman sagar resort in rajasthan 1

laxman sagar resort rajasthan 1


laxman sagar,pali 1laxman sagar,rajasthan 1

laxman sagar in raipur 2

laxman sagar, rajasthan 2

laxman sagar rajasthan 4

laxman sagar raipur 3

laxman sagar resort 3

laksham sagar 3

laksham sagar resort 3

lakshamn sagar 3

laxman sagar, pali 5

laxman sagar raipur marwar 8

laxman sagar hotel 6

lakman food 1

lakshan sagar 1

Total 178

Others

amika kler 23

inderpal singh kochhar 16

qila tatarpur 15


tatarpur fort 12

manavjeet singh raipur 10

ashish kanojia 7

bagri fort 6

tatarpur rajasthan 5

ajabgarh and tatarpur 5

best resorts in rajasthan 5

ajabgarh sewara 4

hospitality development 4

thakur bhawani singh bagri 3

untitled documents of kafila 3

restaurant architects delhi 3

restaurant architecture design 3

promotions in delhi restaurant 3


tatarpur 2

tatarpur village alwar rajasthan 2

todgarh rawali 2

untitled documents of kafila travel 2

amika kler 2

shantanu argal"" 2

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26494531 pushkar 2

alwar tatarpur 2

amika kler air deccan 2

ashish kanojia rajasthan 2

best european restaurants in delhi 2

best resorts rajasthan 2

budget resorts in jaipur 2inder pal singh kochar 2


indian restaurant architects delhi 2

qila titarpur 1

qila-tatarpur 1

rajasthan alwar tatarpur 1

rajasthan architecture 1

rajasthan qila 1

rajasthan resorts new delhi 1

rajasthan tatarpur 1

rajpal singh kochar 1

rajpal singh kochhar family 1

rawali todgarh 1


mahar kala in jaipur rajasthan 1

manavjeet singh,raipur 1

marryam h reshii 1

marryam h reshii food critics 1

mausam bhawan delhi how to reach 1

mausam bhawan how to reach 1

mission and vision of island resort 1

promotions in delhi restaurants 1

inder pal singh kochhar 1


inderpal singh kochar 1

inderpal singh kochhar jagsonpal pharmaceuticals ltd 1

island infotech 1

jagsonpal kochhar 1

jagsonpal pharma 1



kafila travel untitled documents 1

kafila travels untitled documents 1

kafila untitled documents 1

kila tatarpur 1

kler amika 1

architect of mausam bhavan 1

architecture design for restaurants 1

architecture designof restaurant 1


architecture of a restaurant 1

architecture+restaurants in delhi 1

architectures 1

40


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ashish kanojia,the grand 1

avalon resorts marketing manager 1

avalon resorts private limited,general manager 1

bagri thakur in india 1

best european restaurant in delhi 1

best resorts in india 1

best resorts in rajastan india 1best restaurants delhi 1



dalmia resorts international pvt.ltd. 1

delhi restaurant 1

delhi restaurent designing 1

delhi's finest restaurant 1

delhi+restaurant architects 1

design for cottages 1

development team of hotel 1


eurpean restaurants in delhi 1

event promotion in delhi restuarant 1

example of corporate vision,goalof a hospitality industry? 1

finest restaurant delhi 1

finest restaurant interior 1

food promotions in delhi 1

fort bagri 1

fort tatarpur alwar rajasthan 1

ganehra rajasthan 1

heritage architecture of rajasthan 1

historical development of hospitality 1

history hospitiality 1

history of hospitality development 1

hospitality and development 1

hospitality development programs 1

hospitality developments developers 1

hospitlity services from jagson pal 1

hotel ganehra rajasthan 1

hotel restaurant interior architect 1

hotel santabagh 1

inderpal singh kochhar"" 1

inderpal singh kochhar"" ""jagsonpal "" 1

alwar 1

alwar district and tatarpur fort 1

amika kler pics 1

qila of rajasthan 1

Total 260

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Graph of All Traffic Sources

Direct Traffic 84.13%

Search Engines 10.34%

Referring Sites 5.53%

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Top Indian Travel Website

1 www.cleartrip.com

2 www.yatra.in

3 www.travelchacha.com

4 www.incredibleindia.org

5 www.holidaymakers.in

6 www.eindiatravel.com

7 www.indiatourism.com

8 www.india-travel.com

9 www.travelguru.com

10 www.travelmasti.com

11 www.holidayiq.com

43
http://www.cleartrip.com/http://www.yatra.in/http://www.travelchacha.com/http://www.incredibleindia.org/http://www.holidaymakers.in/http://www.eindiatravel.com/http://www.indiatourism.com/http://www.india-travel.com/http://www.travelguru.com/http://www.travelmasti.com/http://www.holidayiq.com/http://www.yatra.in/http://www.travelchacha.com/http://www.incredibleindia.org/http://www.holidaymakers.in/http://www.eindiatravel.com/http://www.indiatourism.com/http://www.india-travel.com/http://www.travelguru.com/http://www.travelmasti.com/http://www.holidayiq.com/http://www.cleartrip.com/


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Top World Travel Portal

Name Users Monthly Visit

TripAdvisor

I-Escape 173,800

Tabletguides

Expedia

Kayak.com 14,744,000 Kayak.co.in 261,700

Travelocity

Fodors

Analysis of Findings

SEO is very important because it can increase the traffic to your website results in more

sales.

Social networking plays an important role in increasing customer database and makesthem aware of our brand.

In todays scenario, online promotion is necessary to attract more targeted segment.

Website design is also very important to make visitor to stay longer on the website and

explore your product and services.

Offline marketing of online accounts is also important in order to make customer aware

of your online presence.

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Conclusion

For today's business owners the shape of commerce has changed. No longer is the success of our

businesses completely reliant on world-of-mouth and persuasive print advertising. Today's savvy

entrepreneurs understand that in order to be truly successful in today's competitive environment

it is absolutely essential to conduct comprehensive Internet marketing.

An online presence is critical for reaching your target audience in today's Internet focused age.

Internet marketing - an affordable alternative to pricey print and broadcast marketing - can reach

the people you want without breaking the bank. Let's face it; your audience is already online;

now it's just a matter of delivering them your message

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References

http://www.google.com/analytics/

http://www.hotelmarketing.com/

http://mashable.com/

http://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-

web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.html

Philip Kotler: Marketing Management
http://www.google.com/analytics/http://www.hotelmarketing.com/http://mashable.com/http://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.htmlhttp://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.htmlhttp://www.google.com/analytics/http://www.hotelmarketing.com/http://mashable.com/http://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.htmlhttp://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.html

Akhil SIP Report

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