DAFTAR ISI

Halaman

HALAMAN JUDUL .................................................................................. i

HALAMAN PERSETUJUAN ................................................................... ii

HALAMAN PENGESAHAN .................................................................... iii

MOTTO ...................................................................................................... iv

HALAMAN PERSEMBAHAN ................................................................. v

PERNYATAAN KEASLIAN KARYA ..................................................... vi

ABSTRAK ................................................................................................. vii

ABSTRACK ............................................................................................... ix

KATA PENGANTAR ................................................................................ x

DAFTAR ISI .............................................................................................. xii

DAFTAR TABEL ..................................................................................... xvi

DAFTAR BAGAN ..................................................................................... xvi

DAFTAR SINGKATAN ............................................................................ xvii

DAFTAR LAMPIRAN .............................................................................. xviii

BAB I PENDAHULUAN

1.1 Latar Belakang Masalah ......................................................... 1

1.2 Rumusan Masalah .................................................................. 2

1.3 Tujuan Penelitian .................................................................... 5

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1.4 Manfaat Penelitian .................................................................. 5

1.5 Ruang Lingkup Penelitian ....................................................... 6

1.6 Batasan Istilah ......................................................................... 6

1.7 Sistematika Penyajian .............................................................. 8

BAB II LANDASAN TEORI ................................................................... 10

2.1 Penelitian Terdahulu ................................................................ 10

2.2 Kedwibahasaan ........................................................................ 12

2.3 Interferensi .............................................................................. 14

2.4 Campur Kode .......................................................................... 15

2.5 Faktor Penyebab Terjadinya Campur Kode ............................ 17

2.6 Perbedaan Interferensi Dan Campur Kode ............................. 19

2.7 Jenis-Jenis Campur Kode Berdasarkan asal Bahasa ................ 20

2.8 Jenis-Jenis Campur Kode Berdasarkan Satuan Lingual .......... 21

1.8.1 Penyusupan kata ......................................................... 22

1.8.2 Penyusupan Frasa ...................................................... 25

1.8.3 Penyusupan Klausa ..................................................... 26

1.8.4 Penyusupan Baster ...................................................... 28

1.8.5 Penyusupan Idiom Atau Ungkapan ............................ 29

2.9 Iklan ........................................................................................ 29

9.9.1 Prinsip-Prinsip Iklan ................................................... 30

9.9.2 Jenis-Jenis Iklan Berdasarkan Media Yang

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Digunakan ................................................................... 31

9.9.2.1 Iklan Media Cetak ............................................. 32

9.9.2.2 Iklan Media Elektronik ...................................... 34

2.10Etimologi ................................................................................. 35

2.11Majalah Hai ............................................................................. 36

2.12Kerangka Berpikir ................................................................... 37

BAB III METODOLOGI PENELITIAN

3.1 Jenis Penelitian ........................................................................ 40

3.2 Sumber Data Dan data Penelitian ............................................ 41

3.3 Instrumen Penelitian ............................................................... 41

3.4 Teknik Pengumpulan Data ...................................................... 41

3.5 Teknik Analisis Data ............................................................... 42

3.6 Triangulasi ............................................................................... 44

BAB IV Hasil Penelitian Dan Pembahasaan

4.1 Deskripsi Data .......................................................................... 46

4.2 Analisis Data ............................................................................49

4.2.1 Jenis Campur Kode Berdasarkan asal Bahasa ............. 49

4.2.1.1 Campur Kode Ke Dalam .................................... 49

4.2.1.2 Campur Kode Ke luar ........................................ 53

4.2.2Jenis Campur Kode Berdasarkan satuan Lingual ........ 56

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4.2.2.1 Penyusupan Kata ................................................ 56

4.2.2.2 Penyusupan Frasa .............................................. 64

4.2.2.3 Penyusupan Klausa ............................................ 65

4.3 Pembahasan Hasil Penelitian ................................................... 67

4.3.1 Berdasarkan Asala Bahasa .......................................... 68

4.3.2 Berdasarkan satuan Lingual ........................................ 70

4.3.3 Kutipan Pembahasan Triangulasi ................................ 72

BAB V KESIMPULAN ............................................................................ 74

5.1 Kesimpulan .............................................................................. 74

5.2 Implikasi .................................................................................. 75

5.3 Saran .........................................................................................77

DAFTAR PUSTAKA ................................................................................. 78

LAMPIRAN

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