Dubai Messenger MediaKit 2015 [EN]

MEDIA KIT 2015

MONTHLY MAGAZINE ABOUT BUSINESS AND LEISURE IN UAE

S I N C E 2 0 0 4 I N R U S S I A k 10 C O U N T I R E S D I S T I B U T I O N

W W W . A R A B - W O R L D . P R E S S

DubaiMessenger Mediakit / 2015

Magazine ConceptDubai Messenger is a comprehensive guide that offers accurate and current information about the exciting happenings in the UAE and Middle East. The magazine and its editorial contributors will showcase the bright and compelling events that inf luence the lives of creative people around the world.

It is a comprehensive life and business guide, that offers accurate and current information about the exciting happenings in the UAE, in particular, and the Middle East in general.

The magazine is showcasing the bright and compelling events that influence the lives of modern urban citizens around the world.

As Dubai gets warmed up and prepared for the World Expo 2020, we bring you the most up-to-date account of the innovative designs on projects, lifestyle and the general outlook that will take Dubai on to the next level in its global stature.

Interviews with leaders in the different fields of economy as diverse as real estate and investments to business, tourism and culture will offer you a fascinating insight into the direction that you wish to pursue with respect to the growing opportunities.

Readers will get a first hand perspective of the current and future developments and a concise viewpoint on prospective projects and a realistic market review. This will also act as a resourceful way to establish contacts within various sectors of business and a know-how of the way and means to establish new business ventures.

PARTNERS

Moscow City Downtown, Dubai


Distribution / Russia51% Moscow and the Moscow Region

6% Central Region

11% North-Western Region 1% Far East

3% Siberia

3% South Federal District 10% ARAB WORLD COUNTRIES (next page »)

5% OTHER COUNTRIES

5% Ural Federal District

5% Volga Federal District

50,000 copies

100-120 pages, Montly

Total Population

143,8million

Medium Age

39years old

Speak English

5% (6.9 million)

34%Increasing

The Numberof Millionaires

(2013 vs. 2012)

84Billionaires in Moscow with Total NET Worth

of $365 billion(GDP Switzerland $650)

Russians Spent

$ 8,6 BILLION

of luxury goods

Russians Spent

$ 43BILLION

of luxury goodson outbound tourism

180 kMillionaires(13th country in the world)

RUSSIA. FACTS & NUMBERS

* Based on reports of Federal State Statistics Service of Russian Federation (2012-2014 years)

Germany – Berlin

Czech Republic – Prague

Tajikistan – Dushanbe

USA – New York


Distribution / Arab World (10%) 5,000 copies

100-120 pages, Montly

United Arab Emirates (next page ») – 4%

Oman (Diplomatic Missions) – 100 copies

Egypt (Tour operators, Diplomatic Missions) – 1,000 copies

Jordan (Diplomatic Missions) – 100 copies

Lebanon (Diplomatic Missions) – 100 copies

U N D E R C O N S I D E R A T I O NSyria, Yemen, Libya, Mauritania, Palestine,

Somalia, Sudan, Djibouti, Comoros

Total population

337million

FACTS & NUMBERSARAB WORLD UAERussian speaking

Tourists visit UAE

1MILLION

Trade Intensity of Russia with Arab World

7%Russian-Speaking

Residents

200thousands

7Millions of

Russian Tourists

Russia EXPORTTO Arab World

$ 8,5BILLION

Russia IMPORTFROM Arab World

$ 2,8BILLION

Business Tourists

116thousands

? ? ?A PPR OVA L PR O C E S S

Saudi Arabia, Bahrain, Tunisia, Kuwait, Qatar, Algeria, Morocco, Iraq

100Millioners & Billionaires

in Arab World with Total NET Worth of $174 billion

* Based on reports of Federal State Statistics Service of Russian Federation (2012-2014 years)


Distribution / PlacesRUSSIAMOSCOW

• Central Office of Russian Chamber

of Commerce and Industry

Ilinka str., at the entrance

• Moscow Chamber of Commerce and Industry

Among the members and on the events

• Ministry of Foreign Affairs Russian Federation,

The Department of Public Middle East and North Africa

Among the employees of the Department

• State Duma of the Federal Assembly of Russian Federation

• Russian-Arab Business Council


• Arabic Calligraphy Center

Petrovskij pereulok, 5/8

• Eastern Initiative Institute (Russian Academy of Sciences)

Moscow, Rozhdestvenka str., 12

• Council of Muftis of Russia

• Icona (cosulting)

Company’s clients

• ArtTour (Tour Operator)

Among the tourists traveling to the UAE

• 1001 tour (Tour Operator)


• Travel Club of M. Kozhuhova (Tour Operator)


• Islamic Cultural Center

Malyj Tatarskij per. 5-1

SAINT PETERSBURG

• St. Petersburg Chamber of Commerce and Industry


YEKATERINBURG

• South Urals Chamber of Commerce and Industry

• Municipality

• Government House

ZLATOUST

• Regional Development Fund “Perspective”

KRASNODAR

• Association of Exporters and Importers of Kuban

• Municipality

• Chamber of Commerce and Industry

NIZHNY NOVGOROD

• “In-Expo“ JSC (exhibitions organizer) on organized exhibitions

• Ministry of Industry, Science and Technology

• Chamber of Commerce and Industry of Nizhniy Novgorod Region

SAMARA

• Municipality

• Chamber of Commerce and Industry of Samara Region

CHELYABINSK

• South Urals Chamber of Commerce and Industry Among the members and on the events

• Municipality

• Administration of the Chelyabinsk Region

UFA

• Distribution together with a newspaper “Business Bashkortostan”

• Commerce and Industry of the Republic of Bashkortostan

• Municipality

• State Assembly – Kurultaj of the Republic of Bashkortostan

• Ministry of Industry, Science and Technology

• Ministry of Industry and Trade, Republic of Bashkortostan

• “City center energy efficiency and introduction of energy efficient technologies“ JSC

• Departament of Capital Property Management & Construction of Republic of Bashkortostan

• Municipal Unitary Enterprise “Investment and Construction Concern Committee of Ufa” Gagarinskij str., 29/103

Exhibitions• MITT, Moscow• Moscow Property Worldwide• Golf and Luxury Property Show, Moscow• Moscow Halal Expo • XIX World Economic Forum St. Petersburg• 7th International Economic Summit, Kazan• The Hotel Show, Moscow• The Leisure Show, Moscow• The International Moscow Investment Show• DOMEXPO, Moscow

UAEDiplomatic Missions

• Embassy of the Russian Federation (Abu Dhabi)• Consulate General of the Russian Federation (Dubai)• Embassy of the Republic of Tatjikistan (Abu Dhabi)

Exhibitions• Arab Health Exhibition and Congress, Dubai• Gulfood, Dubai• IDEX, Abu Dhabi• Dubai International Boat Show• The Cargo Show, Dubai• Dubai International Property Show• Abu Dhabi Yacht Show 2015• Cityscape, Abu Dhabi • Annual Investment Forum, Dubai• Arabian Travel Market, Dubai• Dubai Index Exhibition, Dubai• Cityscape Global, Dubai• Islamic Finance Conference, Dubai• Big Boys Toys, Dubai• ADIPEC Abu Dhabi• Big 5, Dubai• Air Show, Dubai• Forex Expo, Dubai• World Luxury Expo, Dubai• Presented at all Russian Business Council events

(32 events per year)

Circulation Breakdown

32% Goverment 28% Corporate Subscribers16% Travel Agencies10% Exhibitions, Forums6% Retail5% Diplomatic Missions3 % Marketing Contracts

28%16%10%

6%5%

3%

32%Goverment

Corporate Subscribers

TravelAgencies


Readers Profile

E M PLOY M EN T82% are employed

EDUCAT ION 84% higher education

M A R ITA L STAT US38% Married

F I NA NC I A L STAT US58% Average and

above

SO C I A L STAT US 64% Top managers, qualified specialists,

white collars

POTENTIAL READERS AUDIENCEPE R I S S U E / M O N T H LY

82,900+Print ≈ 80,000 k Web ≈ 2,500 k Newsletter ≈ 200 k Social ≈ 200

16%

50+ years14%

20-24 years

31%

25-34 years 37%

35-50 years

82%

54%

54%

48%

64%

34%

89%

40%

67,3%MEN

32,7%WOMEN

of readers travel abroad several times a year

of readers stay in 5* hotels

of readers planning trip to the UAE or other different countries in the Middle East

of readers don’t know any other business magazines in Russian language in the Middle East

of readers staying tuned with news/world politics

of readers have a country house/second home for leisure

of readers willing to pay more for quality items

of readers speak English

* Based on Toluna Survey, February-March 2015 - Russia (16+)


Web-site, Social networks, Apps

Apps get free access to top news stories, latest news, breaking news alert, special reports on your iPhone and iPad, in Russian language.

We provide full and free access to all our readers to our exclusive content at the same day as we deliver printed version to the market

Social Networks #dubaimessenger

iPhone / iPad Coming soon...

* Based on reports Google Analytics (2015 year)

500+unique users

per month

1:12Average

Visit Duration

more than

2Pages per Visit

32%mobile traffic

2,500+page views per month

www.arab-world.press

100+ https://www.facebook.com/dubai.messenger.uae

50+ https://instagram.com/arabworldpress

50+ http://vk.com/dubaimessenger

50+ http://arab-world.press/news.xml

50+ http://arab-world.press/subscribe/

The web-site isn’t replicate the “paper” version of the magazine, being an independent and a rapidly developed information resource. It’s alive and bright. It’s active and “moves” within social networks. It gives a direct access to the readership.

But the most important - it’s created and implemented by the same team, which is working on the printed magazine, thus the general approach and quality standards remain on the same highest level.


Editorial Calendar / 2015Annual Highlights Special Country Report / Events

BUSINESS & POLITICS • News• Interview with a Guest• Consulting• Real Estate• Freezones• Legal rights• Education, Schools, Universities• Transport & Logistic• Compatriots, public organizations

LIFESTYLE• Fashion, Watches, Jewellery, Boutiques• Auto, Yachts, Aircrafts• Spa, Beauty, Clinics• Home Decor

TOURISM & LEISURE• Special Montly Country Report• Entertainment & Attractions• Hotels and Hospitality• Restaurants & Nightlife• Shopping, souvenirs• Helpful information• History and Culture

DUBAI – Arab Health Exhibition and Congress

January / 2016Lebanon

JulyTunisia

DUBAI – GulfoodABU DHABI – IDEX

February / 2016Qatar

AugustEgypt

MOSCOW – MITT DUBAI – Dubai International Boat ShowDUBAI – The Cargo ShowDUBAI – Dubai International Property ShowABU DHABI – Yacht Show 2015

MOSCOW – The Hotel ShowMOSCOW – The Leisure Show DUBAI – Cityscape Global

MarchUAE

SeptemberJordan

ABU DHABI – CityscapeDUBAI – Annual Investment Forum DUBAI – Arabian Travel MarketMOSCOW – Property WorldwideMOSCOW – Golf and Luxury Property Show

MOSCOW – The International Investment ShowMOSCOW – DOMEXPODUBAI – Islamic Finance ConferenceDUBAI – Big Boys ToysApril

OmanOctoberMorocco

MOSCOW – Halal Expo DUBAI – INDEX Exhibition

ABU DHABI – ADIPECDUBAI – Big 5DUBAI – Air ShowDUBAI – Forex ExpoMay

KuwaitNovemberSaudi Arabia

ST. PETERSBURG – XIX World Economic ForumKAZAN – 7th International Economic Summit

DUBAI – World Luxury Expo

JuneBahrain

DecemberArab League


AdvertisingGeneral Rates (USD) Advertising Categories

Contacts

Specifications

Deadlines (monthly)

PR & Communications DirectorOlga Shcherbak+971 50 754 2552, [email protected]

Art DirectorGleb Osipov+971 56 775 0115, [email protected]

Address – Dubai, UAEBur Dubai, Bank Street, United Bank Building, office 109P.O.Box 184011, +971 4 351 1165

Address – Moscow, RussiaAkademika Koroleva Street, Building 13/1, office 860Index 129515 [email protected]

Publishing date – 1st of every monthIssue booking – 20th of every previous monthDeadline for materials – 25th of every previous month

Trim Size: 205 × 265 mm (bleed size: 5 mm)PDF, TIFF, PSD, EPS, AI – CMYK, 300 dpi, all in layers, text in curves, pics embodied

In order to receive a complete technical requirements (provision of advertising materials, design recommendations and content requirements), please contact advertising coordinator (e-mail: [email protected])

First Double Spread Page (FDPS) 6 000 $2-5 Double Spread Pages 5 000 $Facing the Editor Word 4 000 $

Double Page Spread (DPS) 4 500 $Full Page (FP) 3 000 $1/2 page 1 500 $

IBC 7 000 $Back Cover 8 000 $

Other creative solutions available on request

Business Entities, Service and etc. Transport & Logistics Exhibitions &

MICE SectorReal Estate

Travel & Hospitality

Banking & Finance Technology Healthcare Fashion, Jewellery & Watches

Dubai Messenger MediaKit 2015 [EN]

Documents

Transcript of Dubai Messenger MediaKit 2015 [EN]