Emily Piniger, Kini Swimwear
7
Customer Co-Design Delivering Personalise Customer Experiences Online
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Transcript of Emily Piniger, Kini Swimwear
What is Mass Customisation?Mass customization is a marketing and
manufacturing technique that combines the flexibility and personalization of "custom-made"
with the low unit costs associated with mass production.
So what?!So everyone is talking about mass customisation like
it's the next big thing, but what is so good about it and why now?
Customer Co Designing:Interactive online design tools to enhance
customer experience, engagement and pinpoint demand.