ii

DAFTAR GAMBAR

Gambar 2.1 : Kerangka Berpikir ........................................................................ 8

Gambar 2.2 : Contoh Ilustrasi Gaya Semi-Realis .............................................. 20

Gambar 2.3 : Contoh Ilustrasi Gaya Realis ........................................................ 21

Gambar 2.4 : Contoh Ilustrasi Gaya Realis ........................................................ 22

Gambar 2.5 : Komik Series “Tahilalat” di Instagram ....................................... 23

Gambar 2.6 : Komik Animasi “Si Nopal dan Cute Girl” ................................... 24

Gambar 3.1 : Tampilan Karakter Anisha........................................................... 33

Gambar 3.2 : Short Story Si Anisha .................................................................... 34

Gambar 3.3 : Tampilan konten Fun Fact Tahukah kamu ................................. 35

Gambar 3.4 : Tampilan Konten Tips dan Saran dari Anisha ............................ 36

Gambar 3.5 : Tampilan Konten Anisha Quotes ................................................. 36

Gambar 4.1 : Tampilan Instagram Anisha and Friends .................................... 38

Gambar 4.2 : Format Desain Poster 1 ................................................................. 38

Gambar 4.3 : Format Desain Poster 2 ................................................................. 39

Gambar 4.4 : Format Xbanner ........................................................................... 40

Gambar 4.5 : Tipografi 1 ..................................................................................... 41

Gambar 4.6 : Tipografi 2 ..................................................................................... 41

Gambar 4.7 : Kaos Hitam .................................................................................... 42

Gambar 4.8 : Kaos Merah ................................................................................... 42

Gambar 4.9 : Kaos Belang ................................................................................... 42

Gambar 4.10 : Pin ................................................................................................ 43

Gambar 4.11 : Gantungan Kunci ........................................................................ 43

Gambar 4.12 : Mug .............................................................................................. 43

iii

DAFTAR ISI

HALAMAN JUDUL ............................................................................................ i

DAFTAR GAMBAR ............................................................................................ ii

DAFTAR ISI ........................................................................................................ iii

BAB I PENDAHULUAN ..................................................................................... 1

1.1 Latar Belakang Masalah ................................................................................ 1

1.2 Identifikasi Masalah ....................................................................................... 3

1.3 Pembatasan Masalah ..................................................................................... 3

1.3.1 Segmentasi .............................................................................................. 4

1.4 Perumusan Masalah ....................................................................................... 4

1.5 Tujuan Penelitian ........................................................................................... 4

1.6 Manfaat Penelitian ......................................................................................... 4

1.7 Metode Penelitian ........................................................................................... 5

1.7.1 Metode Kuesioner ................................................................................... 5

1.7.2 Metode Wawancara ................................................................................ 5

1.7.3 Studi Literatur ........................................................................................ 6

1.8 Sistematika Penulisan .................................................................................... 6

BAB II TINJAUAN UMUM ................................................................................ 8

2.1 Kerangka Berpikir ......................................................................................... 8

2.2 Landasan Teori .............................................................................................. 8

2.2.1 Teori Psikologi Remaja .......................................................................... 8

2.2.2 Teori Psikologi Perkembangan .............................................................. 11

2.2.3 Teori Psikologi tentang Kepercayaan Diri ............................................ 13

2.2.4 Analisis SWOT........................................................................................ 15

2.2.5 Teori Tipograafi ...................................................................................... 15

iv

2.2.6 Teori Warna............................................................................................ 16

2.2.7 Teori Layout ........................................................................................... 17

2.2.8 Teori Komunikasi ................................................................................... 18

2.2.10 Teori Komunikasi ................................................................................. 19

2.3 Kajian Pustaka ............................................................................................... 22

2.4 Studi Komparasi ............................................................................................ 23

BAB III STRATEGI KOMUNIKASI ................................................................. 26

3.1 Analisis ........................................................................................................... 27

3.1.1 Analisa Hasil Metode Kuesioner ............................................................ 27

3.1.2 Analisa Hasil Wawancara ...................................................................... 27

3.1.3 Analisa S.W.O.T ..................................................................................... 28

3.1.4 Anlisa 5W + 1H ....................................................................................... 28

3.2 Target Sasaran ............................................................................................... 31

3.2.1 Demografis .............................................................................................. 31

3.2.2 Geografis ................................................................................................. 31

3.2.3 Psikografis ............................................................................................... 31

3.3 Strategi Komunikatif ..................................................................................... 31

3.3.1 Creative Brief .......................................................................................... 31

3.3.2 Strategi Media ......................................................................................... 32

BAB IV STRATEGI KREATIF .......................................................................... 37

4.1 Konsep Visual ................................................................................................. 37

4.1.1 Format Desain ......................................................................................... 37

4.1.2 Huruf ....................................................................................................... 37

4.2 Desain Mock Up ............................................................................................. 41

4..2.1 Kaos ........................................................................................................ 42

4.2.2 Pin ........................................................................................................... 43

v

4.2.3 Gantungan Kunci ................................................................................... 43

4.2.4 Mug ......................................................................................................... 43

4.2 Desain Mock Up ............................................................................................. 41

BAB V PENUTUP ............................................................................................... 44

5.1 Kesimpulan ..................................................................................................... 44

5.2 Saran ............................................................................................................... 44

DAFTAR PUSTAKA ........................................................................................... 45