LinkedIn Basics

LinkedInPRESENTATION FOR THE UNIVERSITY OF UTAHPRESENTED BY: PAULA SAGESER, OWNER OF PCS CREATIVE SERVICES, LLC11/2/2016

PCS CREATIVE SERVICES, LLC. | WWW.PCSCREATIVESERVICES.COM 2

Does the thought of using social media make your hair stand on end?Don’t Panic!


Introduction

Paula Sageser Web Designer, PCS Creative Services [email protected]

https://www.facebook.com/paula.sageser @paulaslc

www.pcscreativeservices.com

http://www.pcscreativeservices.com/


Making Connections Do you know why people share content? Do you know what content they like or share?

◦ Tracking user interaction is important. Are you set up with statistics analysis tools?◦ Do you ask your customers/clients/friends/anyone… about your profiles and content? ◦ Do you share links to your profiles via business cards, marketing materials, email signature lines?◦ Do you interact with people, respond to comments, request interaction?◦ Do you use tools to watch for your name in social media?◦ Have you ever “Googled” yourself?

Effective online content has several common elements:◦ It contains messages that are targeted to an audience◦ The purpose of the content is quickly and easily understood◦ It is easily shared outside the original target audience ◦ It does not confuse or annoy◦ It makes a human connection, often through the use of humor


Social Media for Business Most businesses use a few of the larger social networks for content promotion/marketing. • LinkedIn – 94%• Twitter – 88%• Facebook – 84%• YouTube – 72%• Google+ – 64%• SlideShare – 41%• Pinterest – 33%• Instagram – 24%• Vimeo – 20%

These numbers have probably changed in the latest studies, but the trends are the same.

LinkedIn has a robust search tool where you can search your audience by job title and then see the type of influencers and interests they connect to their professional profiles.

LinkedIn is great for businesses. It supports very keyword rich messages, great for SEO, long lasting content, supports long messages


Example profile of one expertFind her articles on Social Media Examiner

LinkedIn Basics

Education

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