LinkedIn Labs

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PERSONAL BRANDING & LINKEDIN LABS: BUILDING YOUR PERSONAL BRAND Kimberly Archer Regional Employer Relations Manager LeaderQuest karcher@leaderquest.,net 1

Transcript of LinkedIn Labs

Page 1: LinkedIn Labs

PERSONAL BRANDING & LINKEDIN LABS: BUILDING YOUR PERSONAL

BRAND

Kimberly ArcherRegional Employer Relations Manager

LeaderQuestkarcher@leaderquest.,net

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People are brands-do you know yours?

• Intangible traits:- Leadership style: democratic, autocratic, coaching, pacesetting, commanding, delegating, etc. -Personality preference: duty fulfiller, mechanic, nurturer, artist, protector, idealist, scientist, thinker, doer, guardian, performer, caregiver, inspirer, giver, visionary, executive

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• Knowledge, Skills, and Abilities (KSA’s) - Previous experience (civilian and military)- Technical skills- Training, certifications, education,

licenses

• Transferrable/Employability skills:- Teamwork- Public speaking- Analytical- Customer Service

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LINKEDIN IS YOUR VIRTUAL RESUME

450 million members

Represented in over 200 countries

Executives from all Fortune 500 companies

2 new members join LinkedIn every second

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WHAT IS LINKEDIN?LinkedIn is a forum for you to provide your Personal Value Proposition

•Who do you want to be•What do you want to do•What type of company do you want to work for•QUANTIFY

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NETWORKING BENEFITS YOUR JOB SEARCH

• Onboarding is expensive for an employer• - $1,199.40/yr.

• Most employers would prefer to hire a person referred by a colleague, peer, or friend

• Referrals from your network can put you in touch with potential hiring managers!Use of your network can often cut down job research time by 20-40%

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LinkedIn Key Features

• Lets you sell yourself

• Creates search ability

• Find any kind job in any area

• Lets you create your own group(s)

• Provides opportunities to meet key people/introductions

• Allows you to express your brand/who you are/what you want to be

• Links you with people in the industry

• Links you with organizations in the industry

• Lets you conduct research on people and organizations

• Provides forums to build knowledge

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LINKEDIN BASICS Do Professional image Complete profile Create a unique URL Seek Endorsements

and Recommendations

Stay active Join Groups Make keyword rich Follow companies

Don’t Update hourly Be unprofessional Start an account,

then forget about it

Ignore requests to connect and messages

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LINKEDIN LAB

LinkedIn 101- https://www.youtube.com/watch?v=U9Q4Bp14Oac

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1. Profile Page2. Right side of screen3. Notify your network?4. No

OR…

5. Profile Pic6. Privacy & Settings7. Sign in….again8. Turn on/off your activity broadcasts9. Unclick let ppl. know10.Save

Turn off notifications

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Your Profile Pic Tells a Story

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Get Notice

dNo. 1

Look the part

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Brief, but focused on goal. For example, (“transitioning veteran pursuing network administration position ")

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Professional HeadlineWhat do you WANT to do? USE KEY WORDS

Introduction

Get Noticed no. 2

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LINKEDIN URL

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Get Noticed No. 3

Be found

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CONTACT INFO

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- Only put contact info that you want EVERYONE to see.- Put city where you currently live. Not necessary to put full address.

City you WANT to work in

Don’t put in full address (stalkers are real)

Get Noticed No. 4

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Add sections to your profile

Get Noticed No. 5

Fill Out Profile Completely

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ENHANCE YOUR PERSONAL BRANDYour “personal brand” or “30 sec Elevator Speech”Rich with Keywords

Other Useful tools• Descriptors• Accomplishments• Certifications/Degrees• What have you

learned?

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Get Noticed No. 6

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SKILLS & EXPERTISE

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Matches the Keywords of ResumeProvides“Validated Snapshot”

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Get Noticed No. 7Use for BOOLEAN SearchTOP SKILLS match JOB DESCRIPTION

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RESUME CONSTRUCTION: BRAG ABOUT YOURSELF

Bullet pointsRevenue brought in.Rankings compared to colleaguesDirect Reports to youProduction. Number parts produced in a

month.Degree of AccuracySize of Budget you managedNumber of Projects completedSchedule. How often you come in on time &

under budgetHow much you decreased Turnover RateHow many new Procedures you implemented

How did you make company money? Numbers.How did you save a company money? Dollars.How did you save a company time (time=money)? Percentage.

Quantify: #, $, %

Get Noticed No. 8

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EXPERIENCE

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Mirrors Resume

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Connect with People, Companies, and Groups

Get Noticed No. 9

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Post Relevant Information

Get Noticed No. 10

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Be an Influencer

Get Noticed No. 11

• Influence is built upon a foundation of trust

• Influence is built upon making others successful

• Likability• Influence is wielded through helping

others maintain commitments• Influence is most often possessed by

those with authority• Value and scarcity drive influence – to a

point

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Get Noticed No. 12

Create Your Own Group• Can be a gathering for

ideas, plans• Reach out to others• Influence people in

certain industries• Offer job recs, events,

networking• CEO of your group

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Or use LinkedIn to create a resume.http://resume.linkedinlabs.com/

Edit as necessary!

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EDUCATION, COURSES & CERTIFICATIONS

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CERTIFICATIONS & PUBLISHED ARTICLES

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VOLUNTEERISM AND ORGANIZATIONS

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Search Jobs/OrganizationsAdvanced

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Find anyone in any position from any company.

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INVITE YOUR NETWORK TO CONNECT ON LINKEDIN

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TYING IT ALL TOGETHER WITH A QUICK RESPONSE CODE (QR)

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1. Google QR code2. Add in your LinkedIn URL3. Copy & save QR code to

desktop4. Use later for business

cards5. Vistaprint.com

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Get LinkedIn Premium Upgrade Free

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Basic Premium

Visibility• Who’s Viewed Your

Profile• Full Profiles• Full Name VisibilityReach• InMail Messages• Introductions• Open ProfileSearch• Premium Search• Profiles Per Search• Saved Search Alerts• Reference Search

Limited Up to 2nd degree X

X 3/month 5 15 X Open to everyone

X 4 search filters 100 250 3/wk. 5/wk. X

https://veterans.linkedin.com

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CONTACT INFORMATION

Kimberly ArcherRegional Employer Relations ManagerMilitary & Disabled Veteran Advisor

Office: (719) [email protected]/in/kimberly-archer

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LinkedIn 101- https://www.youtube.com/watch?v=U9Q4Bp14Oac LeaderQuest:

www.leaderquestonline.com