LinkedIn WorkVenture
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Transcript of LinkedIn WorkVenture
Index
• Objectives• Proposal• Target Audience• Business Development• Candidate Generation• Return on Investment• Appendix
© 2016 LinkedIn Corporation. All Rights Reserved. |
3 Objectives
Targeting 1• All In-house HRs in Thailand
Targeting 2• Owners from Companies size of 10 to
10,000 in Thailand
Business Development Targeting
Targeting 3• Fresh Graduates within or outside of
Thailand (Thai Native)
Candidates Generation
Proposal
• USD 10,000 Sponsored Updates on In-House HRs &Owners of Companies of size 10 or above in Thailand
• USD 10,000 Sponsored Updates on Thai freshgraduates or recent Thai graduates with 1 to 3 years ofexperience that are currently located within or Outsideor Thailand
Business Development - I (Your wish list)
• Owners of companies with 10or more people in Thailand
• More Titles that people use
Business Development - II (Your wish list)
• In-House HRs
Recommended Target Group
LeadsviaContent
WeprovidesuggestedcontentfromothersourcesonLinkedIn• Wewillleadyouintermsof
whattowrite• Youonlyneedtoprovideusa
photo(whichwewillalsogiverecommendationofwhattouse)
45% ofreadersare
executives /decisionmakers
Questions? : [email protected]
Business Development Content
Questions? : [email protected]
Business Development – Business Owners / Decision Makers
InfluenceyouraudiencewithCompanyCultureandThoughtLeadershipcontent
Landing Page For Business Development
Business Development Results:
In-House HRs & Business Owners
Questions? : [email protected]
We anticipate ~200 Email Addresses
Come Back Home! Thailand!This was created on 1st of Februrary.
Target Audience by University (Exclude Thailand)
Target Audience by University (include Thailand)
Images in ThaiARE YOU READY TO COME BACK HOME ?
THAILANDพรอ้มจะกลบัเมอืงไทยหรอืยงั?
ประเทศไทย
พรอ้มจะกลบัเมอืงไทยหรอืยงั?ประเทศไทย
Mock Up
Sponsored Updates are on the Home Page
Landing Page For Business Development
Candidates Generation:
Fresh Graduates Within or Outside of Thailand
Questions? : [email protected]
We anticipate ~250 Email Addresses
Return on Investment
ROI Projections
$10,000 Sponsored Updates(Business Development)
+
$10,000 Sponsored Updates(Candidate Generation)
• 200 Business Leads
Investment: $20,000Recommendation: ROI Projection: Total ROI Projection $35,000
10Business
Leads$10,000 revenue5%
Conversion$1,000/Client
• 250 Student Leads
25Candidates $25,000 revenue10%
Conversion$1,000/
placement
(Conversions are higher because you have the email address from the Lead Capture Page that is free!)
Current Media Presence