LinkedIn WorkVenture

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Transcript of LinkedIn WorkVenture

Page 1: LinkedIn WorkVenture
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Index

• Objectives• Proposal• Target Audience• Business Development• Candidate Generation• Return on Investment• Appendix

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© 2016 LinkedIn Corporation. All Rights Reserved. |

3 Objectives

Targeting 1• All In-house HRs in Thailand

Targeting 2• Owners from Companies size of 10 to

10,000 in Thailand

Business Development Targeting

Targeting 3• Fresh Graduates within or outside of

Thailand (Thai Native)

Candidates Generation

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Proposal

• USD 10,000 Sponsored Updates on In-House HRs &Owners of Companies of size 10 or above in Thailand

• USD 10,000 Sponsored Updates on Thai freshgraduates or recent Thai graduates with 1 to 3 years ofexperience that are currently located within or Outsideor Thailand

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Business Development - I (Your wish list)

• Owners of companies with 10or more people in Thailand

• More Titles that people use

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Business Development - II (Your wish list)

• In-House HRs

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Recommended Target Group

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LeadsviaContent

WeprovidesuggestedcontentfromothersourcesonLinkedIn• Wewillleadyouintermsof

whattowrite• Youonlyneedtoprovideusa

photo(whichwewillalsogiverecommendationofwhattouse)

45% ofreadersare

executives /decisionmakers

Questions? : [email protected]

Business Development Content

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Questions? : [email protected]

Business Development – Business Owners / Decision Makers

InfluenceyouraudiencewithCompanyCultureandThoughtLeadershipcontent

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Landing Page For Business Development

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Business Development Results:

In-House HRs & Business Owners

Questions? : [email protected]

We anticipate ~200 Email Addresses

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Come Back Home! Thailand!This was created on 1st of Februrary.

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Target Audience by University (Exclude Thailand)

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Target Audience by University (include Thailand)

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Images in ThaiARE YOU READY TO COME BACK HOME ?

THAILANDพรอ้มจะกลบัเมอืงไทยหรอืยงั?

ประเทศไทย

พรอ้มจะกลบัเมอืงไทยหรอืยงั?ประเทศไทย

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Mock Up

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Sponsored Updates are on the Home Page

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Landing Page For Business Development

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Candidates Generation:

Fresh Graduates Within or Outside of Thailand

Questions? : [email protected]

We anticipate ~250 Email Addresses

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Return on Investment

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ROI Projections

$10,000 Sponsored Updates(Business Development)

+

$10,000 Sponsored Updates(Candidate Generation)

• 200 Business Leads

Investment: $20,000Recommendation: ROI Projection: Total ROI Projection $35,000

10Business

Leads$10,000 revenue5%

Conversion$1,000/Client

• 250 Student Leads

25Candidates $25,000 revenue10%

Conversion$1,000/

placement

(Conversions are higher because you have the email address from the Lead Capture Page that is free!)

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Current Media Presence