Effective Public Communication

Mural Art

Malacca River Art &

Laman SeniCHERILYN CHIA 0321986 | CHAN YI FUNG 0323057 | CHIN SHEE WEI 0322499 |

KOK XUAN YING 0322929 | SOO YON LI 0322821 | YANG JING LOO 0323066

- Artwork painted on walls, ceilings and large surfaces.

- Can be painted in the exterior or interior of a building.

- Shows the characteristic and mood of the muralist while painting the mural art.

- Usually contain positive message, history of the place or just plainly enjoyment.

- Can liven up an area.

Mural Art

Melaka River Art

- Melaka River Art Project (Projekarm) is an initiative conceptualized by Datuk Seri Mohd Ali Mohd Rustam.

- Vision : enhancing Malacca’s arts and culture scene

- N-genereight and Avant-Garde Art Studio is the two team that brought this vision to live.

- To showcase a significant storyline between the past and present

- To utilise images represents Malacca.

Melaka River Art - Description

Mural Art 1 : Hang Tuah

- Razlan Adnan (Manager, Founder & visual artist).

- Established in year 2009.

- Located at Shah Alam, Malaysia.

- Provide creative, unique historical as well as artistic artwork and design for personal, commercial and corporate needs.

- Progressively doing projects and businesses around Malaysia.

Warna Studio

- Depicts the story of Hang Tuah during the old Malacca.

- Illustrate the process of pirates conquering another country.

- Shows Hang Tuah’s life.

- Features the life of people and the culture practiced in the olden days.

Description

5 Concepts

4. Intercultural communicationThe culture of Malay dress codes in the past - Able to identify the attires of the people according to their gender and positions.

1. Non-verbal messagesThe actions show the preparation for conquering process.

2. Passive perceptionViewers have a better understanding through senses (sight). Visual communication. Illustrations of the mural art itself are able to show and explain the procedures and things that happened in the past.

5. Selective attention Focus on the actions and gestures of people.

3. First impression Able to refresh viewer’s mind about the story of “Hang Tuah” in Melaka.

Mural Art 2 : Dancing Dutch

Super Sunday

- Commissioned to carry out the graffiti project along Melaka River.

- “It is the longest graffiti art in Melaka and the most prominent one we have done so far.”

- “Our concept is more to Malaysian influences.”

Description

- Portrays the lifestyle and culture of the Dutch when they invaded Malacca.

- Dutch elements can be easily identified through dance, attires and architecture in Malacca.

5 Concepts

4. Connotative meaningGreen background represents growth, renewal and rebirth. It gives out a positive feeling, where the freedom from Dutch’s ruling is viewed as a celebration.

1. Non-verbal messagesThe facial expression of happiness is shown through the Dutch dancers’ smiles.

2. Subjective perceptionThe happiness of the Dutch dancers depicts the celebration of Malacca’s freedom from the Dutch ruling.

5. ProximityThe closeness between the dancers suggests that they are close friends or even couples.

3. Tactile CommunicationThe Dutch dancers in the mural are seen dancing arm in arm, portraying the joy of celebration shared between them.

Laman Seni

- Redefining back alley (lorong belakang).

- To change the perception on ‘lorong belakang’

- To attract more people.

- Platform for younger generations to express their ideas and talents.

- In conjunction with the “Zon Bersih” campaign.

- LS2 (pioneer) and LS7 (sequel).

Laman Seni - Description

- Organiser of Laman Seni 2 and Laman Seni 7.

- A multidisciplinary architectural-based corporate group

- Ventures in solving community- related issues through the means of architecture, design and social engagements.

KHZNH Studio

Mural Art 3 : Expressions

Description

What is actually happening?

Meaning differ according to the viewers own perception and interpretation.

5 Concepts

4. Connotative meaningGrey shows depression, sadness, loneliness and isolation.Grey also creates an effect to its viewer of detachment where it is cold, indifferent and uncaring.

1. Non-verbal messagesGestures, facial expressions, eyes, smile and frown shown in the mural art suggest excitement, awkwardness as well as shocked towards the subject.

2. Subjective perceptionThe expressions portrayed could lead to a thinking of how in the society nowadays, some people may feel thrilled watching other people while some might judge them and some will be shocked seeing them.

5. Selective attentionThe eyes of the people in the mural art are all directed to a direction which is the subject. Their attention is on the subject.

3. Deceptive CommunicationThe expressions showed are misleading as they lead viewers to a thinking of judging and stereotyping towards the subject which convey a hurtful message.

Mural Art 4 : Shah Alam

Description

- Features Masjid Salahuddin Abdul Aziz Shah.

- Shows Shah Alam residents working together cleaning up.

- Highlighting MBSA effort in providing bicycle lanes around Shah Alam.

5 Concepts1. Non-verbal messagesSome of the residents of Shah Alam hold cleaning tools and some of them lift their hands up with fist. They looked very excited. This shows that the residents love Shah Alam very much and they care for the cleanliness of Shah Alam.

2. First impressionFrom the landmark of Shah Alam – Masjid Sultan Salahuddin Abdul Aziz Shah, we know that this mural art is about the status in Shah Alam.

5. Selective attentionFocus on the activity of residents of Shah Alam. It shows that Shah Alam is a green area.

4. Connotative meaningThe artist uses orange colour on the Shah Alam residents. Orange symbolizes energy, vitality, cheer, adventure and good health.

3. Interpersonal relationshipThis mural art depicts the peaceful and harmony relationships between the residents of Shah Alam. Although they came from different family or background, even different in race, but they can still work together for the cleanliness of Shah Alam.

Conclusion

EMBRACE PAST, APPRECIATE PRESENT

ReferencesAuthor Unknown. (2013, May 13). The riverside of Malacca River. Retrieved 9 November 2015, fromhttp://j-travel.blogspot.my/2013/05/walk-alongriverside-of-malacca-melaka.html

Empowered By Color. (2015). The Color Gray. Retrieved 12 November 2015, from http://www.empower-yourself-with-color-psychology.com/color-gray.html

Farhanah Saffie. (2014). K LAPORAN [Brochure].Shah Alam, Malaysia : KHZNH Studio.

Malaysian Digest,. (2015). Street Art Today: Social Advocacy, Corporate Advertising Or Tourist Attraction? Retrieved 12 November 2015, from http://www.malaysiandigest.com/frontpage/282-main-tile/540755-street-art-today-social-advocacy-corporate-advertising-or-tourist-attraction.html

Nurulwahida Othman (27th of March 2015 ). Perhatian Orang Ramai Selepas Diberi Sentuhan Seni Jalanan. Retrieved 10 November 2015, fromhttp://thevocket.com/laman-seni-lorong-belakang-shah-alam/

Yeoh, M. (2010). Melaka River Arts Project | JUICEOnline.com. Juiceonline.com. Retrieved 12 November 2015, from http://www.juiceonline.com/melaka-river-arts-project/