Presented by: Object 9

Mastering LinkedInSteffan PedersenSocial Media Lead, Object 9

June | 2016

My Background

Contact: steffanjpedersen@gmail.com

UGA Terry Marketing ‘13 Grad Digital Strategist @ Object 9 (marketing agency)

⚽️ + player, volunteer 😇, ½ , love to travel and ✈ 🎾

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TODAY.

Leveraging your digital presence, content creation, and professionalism to support the job searching efforts.

Networking, marketing yourself, organizations, and tips on tools and etiquette.

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General tips to get set-up.

Vanity URLs, credible profiles, thought leadership

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Tip #1: Secure your personal domain URL and social media vanity handles.

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Take the extra step.

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Tip #2: Clean up your profiles, fill them with relevant content, and follow selectively (scarcity effect).

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Tip #3: Start creating content. Repurpose, repurpose, repurpose.

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Tip #4: Start attending events and industry-specific networking functions.

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Physical Networking: Events & Organizations• Be personable. Get outside your comfort zone!• Build real, lasting relationships.• Realize it’s uncomfortable, talk about:

– The event, venue, other people you’ve met,– their role at the company, your counterparts at their

company, future of their company, their culture, – even what college they attended, restaurants you’ve

been to recently, movie, where they live in town, etc. etc.

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Tip #5: Lock down your Facebook accountReview & get to know the security settings.

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LinkedIn: My Strategy

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• DO:– Snag your vanity URL– Fill out your profile completely– Ask for introductions between

close, mutual friends– Send proper introduction emails

/ InMail– Join Groups & Follow

Companies– Utilize Publisher– Set up Job Alerts– Give recommendations and

endorsements (then ask!)– Link to projects and work

LinkedIn: Do’s and Don’ts• DON’T:

– Treat LinkedIn like your resume

– Send a connection request without meeting in-person

– Assume that a connection wants to help you out

– Share unprofessional news or updates

– Spam groups for your personal gain

– Stalk people too much

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If you can’t connect, follow instead. This includes companies.

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LinkedIn Publisher: Case Study

• Before writing (and publishing), think about:– Purpose.– Audience.– Attainable Outcomes.

• Tips for writing– Consumable and digestible. What would you read?– “I don’t want to see words.”– Lists work well. “Listicles”

• Multimedia– Include videos, pictures, charts, tweets, etc.

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• AMA blog post LinkedIn• 83 views• 15 likes• 2 comments, a few

shares• Not the best stats, but it

was the right people.• You never know who will

see it.• Review analytics.

TCM is killin’ it

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Review and optimize for future posts.When you have a collection of posts, you’ll be able to tell which are the best performing, and why.

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RESULT…

Plus inclusion in a Classic Movies collection + Podcast via Medium

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• Sync your email• Follow before connecting• Look at “You Might

Know”• Stalk for the best

possible person to get an intro, much more likely to get job than mass-blast app.

• Comment, like, share• Filter!• Intro emails (next slide)

NetworkingAdvice

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One example. Your “brand” is represented at every touch point!

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• “market research”• “masters”• “mmr”• Search query, save job

searches, sign up for email updates

Setting up LinkedIn Alerts

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• The more complete your profile, and the more (relevant) connections you have – the better recommendations.

• Also look at the LinkedIn ‘Connected’ App and Glassdoor.

LinkedIn ‘Jobs’ App

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• DO:– Fill out your bio with interests,

passions, employer, relevant links

– Follow aspirational and interesting people/influencers, and brands

– Share successes of others– Interject in conversation

(nicely)– Humble brag– Use the search query– Again, use a consistent handle

across profiles

Twitter: Do’s and Don’ts• DON’T:

– Tweet >10X / day– Use auto DM’s– Assume you’re the

expert: the Twittersphere will hunt you down.

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Interviewing

• Evaluate & track accomplishments on a regular basis = much easier to remember / recite.

• Research (interviewer) and bring questions.• Ask about the culture.• Body language and eye contact.• Handwritten follow-up + social media pokes.• Realize it’s a two way conversation.• You’re feeling them out as much as they are you.• Choose carefully: traditional or creative resume?

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Resume example

• Clean• Easy on the eyes• Sections separated• Personal or Passions

section = talking points• InDesign skills

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Resume example

How can you differentiate?

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Tools

• Wix, Squarespace, Wordpress• Slideshare• Buffer App• Google Analytics, AdWords, and Alerts• Industry-specific newsletters• Familiarize yourself with industry tools and

programs, i.e. Basecamp, Adobe Suite, Windows/Mac-specifics, Cision, etc.

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Your homework.

• LinkedIn Publisher post via Dr. Hollenbeck

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Questions, Comments, or Connecting?

http://linkedin.com/in/steffanpedersen

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Some Resources

• SteffanPedersen.com• StrengthsFinder 2.0 Book• Definitive Book of Body Language• SlideShare• Tools: Infogr.am, SquareSpace ,Wix, About Me,

Talkwalker, Bit.ly, Pixabay, Canva, Buffer, ProductHunt, IFTTT

• Jobs: Reddit Jobs, Agency Sparks Jobs, Hypepotamus Board

• Presentations: Social 101 Presentation, Facebook Tips, LinkedIn Tips