Media dalam tinjauan perkembangan teknologi komunikasi
18
Media dalam tinjauan perkembangan teknologi komunikasi Oleh Akhmad Riza Faizal S.Sos; IMDLL. [email protected] Pertekom Fisip Unila TA 2009/2010
description
Media dalam tinjauan perkembangan teknologi komunikasi. Oleh Akhmad Riza Faizal S.Sos ; IMDLL. [email protected]. Tujuan Perkuliahan. Memahami perkembangan media menurut perspektif perkembangan teknologi komunikasi Mengetahui isu terkini seputar perkembangan teknologi media - PowerPoint PPT Presentation
Transcript of Media dalam tinjauan perkembangan teknologi komunikasi
Media dalam tinjauan perkembangan teknologi
komunikasiOlehAkhmad Riza Faizal S.Sos; [email protected]
Pertekom Fisip Unila TA 2009/2010
Pertekom Fisip Unila TA 2009/2010
Tujuan Perkuliahan Memahami perkembangan media menurut
perspektif perkembangan teknologi komunikasi
Mengetahui isu terkini seputar perkembangan teknologi media
Dapat berpikir kritis mengenai dampak perkembangan teknologi media bagi kehidupan manusia
Pertekom Fisip Unila TA 2009/2010
Bahan Perkuliahan:
Ruben, Brent D., Stewart, Lea P. (1998) Communication and Human Behavior. US. Allyn & Bacon.
Pertekom Fisip Unila TA 2009/2010
Media and their functions Writing instruments and surfaces on which
to write Production and distribution
Production involves the creation of messages using communication media
Distribution involves: transmission, reproduction and amplification, and display
Reception, storage, and retrieval
Pertekom Fisip Unila TA 2009/2010
Types of Media Mass Media Group and Organizational Media Interpersonal Media Intrapersonal Media
Pertekom Fisip Unila TA 2009/2010
Information Reception, Storage, and Retrieval Media
Auditory Reception Media Visual Reception Media Storage and Retrieval Media
Prinsip efektif dan efisien dalam pengembangan teknologi media. Melewati time and space barriers
Satu alat untuk banyak media/ hybrid media-device
Henry Jenkins: Convergence culture
Pertekom Fisip Unila TA 2009/2010
Technological Convergence
Edwin Parker observing this trend as… Increased amounts of information available
to the public Varieties on the package Receiver’s selection of information Improved “feedback” capability Greater convenience to the user
Pertekom Fisip Unila TA 2009/2010
It started 25 years ago…
Pertekom Fisip Unila TA 2009/2010
Internet Growth
Pertekom Fisip Unila TA 2009/2010
Internet Growth
Pertekom Fisip Unila TA 2009/2010
So much in one device
Identifying available media and assessing their attributes
Diagnosing information needs Accessing and retrieving information Organizing, classifying and managing information Using computers and other communication
technologies Assessing the value and importance of
information Selecting, ignoring, and resisting messages when
appropriate
Pertekom Fisip Unila TA 2009/2010
New Human competencies
Pertekom Fisip Unila TA 2009/2010
Evolving concepts of Office and Home
Asyncronous-Syncronous Low interactivity-High interactivity Low Social Presence-High Social Presence
Pertekom Fisip Unila TA 2009/2010
Media Characteristics
Limited Communication Modes Decreased control Anonymity and Depersonalization Decreased Responsibility and Accountability
Pertekom Fisip Unila TA 2009/2010
Mediated Communication
To what degree, however these changes led to an improvement in the quality of human communication or the quality of life?
Are people satisfied with their job? How much better entertained are we by all
the new media? Are we better organize, or happier? Do we have better relationship? Do people understand each other better?
Pertekom Fisip Unila TA 2009/2010
Media Functions
Media play a pervasive role in our personal, social and occupational activities.
Through mediated communication, we are able to overcome natural limitations of space and time.
So forth…
Pertekom Fisip Unila TA 2009/2010
Implications and Applications
Pertekom Fisip Unila TA 2009/2010
Thank you!
