Publication: Berita Harian Date: 21 May 2005 Headline: Lecturers to share interesting tips

Penceramah

Peguam dan Presiden SMU dahm panel seminar khas 0l8h Rowbl Mohd Sah

m produk Yaw ingin anda pasarkan tidak laku, apakah langkah selanjut- nya yang hams anda am- bil?

Apakah pula cara pe- masaran terbaik bagi pro- duk anda? Bagaimana pula tanggungjawab peniaga kepada pelanggan? Ini dan banyak lagi tip

menarik berkaitan un- clang-undang berniaga dan juga sttatcgi pemasaran dm inonsi akan dikongsi dalam satu seminar khas bagi para pelajar yang me- nyertai Peraduan Usaha- wan Muda (Yescom).

Dua penceramah uta- ma seorang peguam, Encik Suhaimi Lazim, dari syari- kat guaman Shook Lin & Bok; d m Presiden SMU Ventures, kelab usahawan Universiti Pengurusan Singapura (SMU), Encik Shashank Nigam, akan diundang menyampaikan ceramah dalam seminar yang akan berhgsung pa-

da 28 Mei ini. Ceramah tersebut akan

disampaikan dengan cam mudah bagi membantu para pelajar membuat per- siapan bertanding dalam peraduan Yescom anjuran Kesatuan Usahawan Me- layu (Kesuma) dan Meja Ekoniaga, Berita Harian, yang akan berlangsung 2 Julai hi .

Stbanyak 20 sekolah akan bertanding dalam peraduan di tanah lapang antara Bangunan Tabung Simpanan Pekerja (CPF) dan stesen MRT Tanpi- nes itu.

Bercakap kepada Ehn- &a, Encik Suhaimi berka- ta beliau akan me- nyentuh beberapa aspck undang-undang dalam melakukan perniagaan yang harus difaharni p a - jar.

"Selain memahami asas-asas dalam menubuh dan memulakan sesuatu perniagaan, lebih penting lagi adalah menanarnkan nilai-nilai asas daIam kon- trak perniagam antara pa-

ra peniaga atau penjual de- ngan para p e w a n me- reka.

"Nilai-nilai tersebut perlu diterapkan dari awal lagi dalarn diri seorang pe- niaga kerana jika tidak, ia akan menimbulkan banyak masalah pada masa de- pan," ujar beliau.

Encik Nigam pula bcr- kata bahawa antara lain be- liau akan menyentuh me- ngtnai idea dan inovasi serta bagaimana produk- produk jualan peniaga da- pat dipertingkatkan bagi memenuhi permintaan pa- saran.

"Kami akan memberi- lean tip kepada para pelajar bagaimana menilai tangga- pan para pelanggan me- ngenai produk-produk yang mereka jual.

"Dengan melakukan demikian, mereka dapat mengetahui sama ada pro- duk-produk mereka dapat diterima di pasaran atau ti- dak," tambah beliau.

Seminar setengah hari itu akan bermula pada 9 pagi dan akan diadakan di bangunan Singapore Press Holdings (SPH) di Toa Payoh North.

L- SMU Publication: Berita Harian Date: 21 May 2005 Headline: Lecturers to share interesting tips

A lawyer and an SMU club president form the panel for an exclusive seminar

If the product that you wish to market does not sell well, what is the next step to take?

What is the best way to market your product? What are the responsibilities of a businessman to his customers?

This and many other interesting tips related to the laws of business and marketing strategy and innovation will be shared in an exclusive seminar for the students participating in Youth Entrepreneurs Competition (Yescom).

Two main lecturers, Mr Suhaimi Lazim, from Shook Lin & Bok law corporation; and President of SMU Ventures, an entrepreneurial club from Singapore Management University (SMU), Mr Shashank Nigam, are invited to present a lecture in the seminar that will be held on ~ 8 ' ~ May.

The lectures will be presented in a simple manner to help the students prepare for the Yescom competition, organised by Malay Entrepreneurs Association (Kesuma) and Ekoniaga, Berita Hatian, which will be held on 2"d July.

As many as 20 schools will participate in the competition, to be held at the open field between the Central Provident Fund (CPF) building and the Tampines MRT station.

Speaking to Ekoniaga, Mr Suhaimi said that he will touch on a few aspects of business related laws that should be understood by the students.

"Aside from understanding the basics of building and starting a new business, it is more important to plant the basic values of business contracts among businessmen or between businessmen and their customers.

The values need to be inculcated early in the life of the businessman because if not, it may bring up many problems in the future," he said.

Mr Nigam said that he will touch on ideas and innovation as well as how to increase the value of products to meet the market needs.

"We will give the students tips on how to estimate the perceived value of their products.

By doing that, they will be able to know whether or not their products will be well- received in the market," he added.

The half day seminar will begin at 9am and will be held at the Singapore Press Holdings (SPH) building in Toa Payoh North.