PRESENTED BY:-NOOR AFIDAH BINTI HAMIDINURUL AZIAH BINTI KHAMISNUR JIHAN BINTI HAMDAN

NUR EZREEZAN BT MOHD AZHAR CHEN PAN

CASE: PERDUE FARM INC.

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(i) Background of the company

Perdue Farms is a major chicken processing company based in Salisbury, Maryland, United States with annual sales in excess of $4.6B

Overview

Type Private

Industry Poultry

Founded 1920

Founder(s)Arthur W. Perdue

Pearl Perdue

Headquarters Salisbury, Maryland

Key People Jim Perdue, Chairman

Products Poultry, Chicken

Revenue More than $4.6 billion

Employees 20,987

Parent FPP Family Investments, Inc.

Website www.perdue.com.

History

Origin And War Era Post-war Growth Full Integration Perdue Today

(ii) Problems identified in the Perdue Farm

Failed to achieve standardToo much emphasis on one sideTime and forecastingOvercapacity

(iii) Sources of Problems

Lack of proper planning

pollution of the environment

Low market presence

(iv) Alternative Solutions, Their Respective Advantages

and Disadvantages

Alternative SolutionsAlternative solutions for Failed to achieve standard

Alternative 1: Sign a strict contract with the host country’s poultry farmer

Advantages: Reduce costsReduce the difficult to achieve standard.

Disadvantages:The disadvantage is the host country farmer may learn the skills of growing poultry and it will cause a strong competition.

Alternative solutions for Failed to achieve standard

Alternative 1: Sign a strict contract with the host country’s poultry farmer

Advantages: Reduce costsReduce the difficult to achieve standard.

Disadvantages:The disadvantage is the host country farmer may learn the skills of growing poultry and it will cause a strong competition.

Alternative 2: create an inspection department

Advantages:Increase the rate of product achieve standardSatisfied customer demandHelp company increase sales and revenue and retain more loyal customers

Disadvantages:Inspection need a long time High costs.

Alternative solutions for too much emphasis on one sideAlternative 1: Creation and Innovation

Advantages Attract large customerIncrease the salesBe easily to stay on the top of the market

DisadvantagesHigh costFace risk

Alternative 2: make sure the direction of Research

Advantages:Follow the marketincrease the sales and reduce the costs

Disadvantages:Difficult to find right direction to research

Alternative solutions of Time and forecasting and OvercapacityAlternative 1: Just in time

Advantages:Save investmentFollow the mission

Disadvantages:Need a good coordinationImpact on customer satisfaction and sales.

Alternative 2: Recruit knowledge and professional employees

Advantages:Be good for forecasting and solving any issuesHelp company reduce losses

Disadvantages:High costs

(v) Chosen Alternative and its Justification

SELECTED ALTERNATIVE AND JUSTIFICATION

Alternative solutions for Failed to achieve standard

increase the quality and yield grade quality increase sales and reduce the risk very important because there are a lot of

competition in the breeding external

Alternative 2: Create an inspection department

Compared to alternative 1 Express strict contract with the host country poultry farmer :-

is not appropriate because the company has had its own with a controlled breeding.

Monitoring is essential to every poultry farmer to ensure the achievement standards.

Alternative solutions for too much emphasis on one side

To ensure product quality and customer satisfaction as well

improve productivity and be able to supply products to customers

innovation to diversity in medicine, science, advertising and technology is very important in providing quality products and services to consumers

Alternative 1: Creation and innovation

Compared to alternative 2, make sure the direction of research:-

Perdue Farms company is recognized as the industry leader in applying research and technology to provide quality products and service to customers

So the emphasis on one side is no problem as they have every specialist in any department such as, microbiology, genetics, nutrition and veterinary science.

Alternative solutions of Time and forecasting and Overcapacity.

To ensure that operations run smoothly to the destination and to clients

is important in supply round inventory always there for retailers or customers

phrase "fresh young chicken" Consumers want fresh products so time to

stock supplied to customers is important

Alternative 1: Just in time

Alternative 2; Recruit knowledge and professional employees;-

Does not need to be implemented because the company has the expertise in each department assigned to other firms also provide english language classes to employees who are lack fluent in this language

It is better give them orientation training and enable them to improve the efficiency and skills in a particular field.

(vi) Conclusion

The obvious conclusion that can be seen from Perdue Farm is: -

They do not easily give up the business that they do. it started on a small scale, but because of the seriousness and effort Arrangements are successfully fledged a major business in the market.

They are also very willing to take risks, especially in exploring new markets. They successfully developed piecemeal chance and do not mind taking a long time to succeed.

The right mix of tradition and innovation, with the people's right forces. Perdue mission field is to improve the qualities of life with great food and agricultural products. By staying qualities truth value, Integrity, trustful and cooperative, they believe, their customers all over the world receive the products are of high qualities.

Their mission is to create value for their products and services that will establish

Perdue as global food supplier selection. Focus on generating, innovative value-

added products and provide services that exceed customer expectations are the

driving force behind their growth. Instead, Perdue associates, customers, suppliers

and partners have become a team, supplying the world market with value-added

products and commodities.

This case study provides us with a lesson that Mr. Arthur Perdue start a small

business, but for their commitment and hard work, he was able to make this

business successful. In addition, this case tells us that when the new blood

entering into the business; he tried to bring innovation in business. This gives the

business a new direction. The three generations have made small business into a

billion-dollar industry.

Therefore, the farm owner Perdue, believe that they want to be so easy to do

business with their customers, so they will not have any reason to do business

with other people.

Thank you