NEWS RELEASE

Prudential Assurance Malaysia Berhad (107655-U) Level 17 Menara Prudential, No. 10 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia P.O. Box 10025, 50700 Kuala Lumpur. Tel (603) 2031 8228 Fax (603) 2032 3939 www.prudential.com.my Customer Service Tel (603) 2116 0228 Email: customer.mys@prudential.com.my Part of Prudential plc (United Kingdom)

For Immediate Publication

PHILIP SEAH IS PRUDENTIAL MALAYSIA’S NEW CEO Kuala Lumpur, 20 December, 2012 - Prudential Assurance Malaysia Berhad (PAMB) today announced the appointment of Philip Seah as its new Chief Executive Officer. The announcement came following the written approval it received from Bank Negara Malaysia on the appointment of Seah, who assumes the position effective 20 November 2012. Seah who hails from Singapore has more than three decades of experience in the life insurance industry. He first joined Prudential Singapore as a part time agent while working as a steward with the Singapore national carrier thirty five years ago and quickly progressed through its agency ranks. In 1989, Seah then who has earned success as an Agency Leader with the company was offered the unprecedented opportunity of leading the agency force as Assistant General Manager of Field Staff Operations of Prudential Assurance Singapore. He subsequently served as the Director of Agency Development at Prudential Corporation Asia (PCA), Prudential's regional headquarters in Hong Kong before moving on to the role of Deputy Chief Executive Officer of Prudential Philippines and subsequently as the Chief Executive Officer of Prudential Singapore. In 2010, Seah became the Regional Chief Agency Officer at PCA where he spent two years in the role before his current appointment. With rich regional experience, expansive outlook on the industry and impressive track-records, Seah is positive about leading PAMB to outperform the industry’s expectation. Speaking at a media briefing held here today to announce his appointment, Seah said: “Prudential is a trusted and preferred life insurance brand globally and I feel extremely proud of my continuing association with Prudential in more than one market. It is an honour to be given the opportunity to lead Prudential’s oldest operation in Asia and I am very grateful to the Company for entrusting me with this enormous responsibility. “I am also thankful to all my predecessors who have laid the solid foundation for this company to grow. It is my goal to see that we continue on this strong track record by continuously enhancing PAMB’s reach in the Malaysian market through strengthening of our agency force, extending our network of branches and producing innovative products which truly serve the financial needs of the consumers,” he added. During the event, Seah also provided the latest updates on Project Listen, which was launched in May this year to mark PAMB’s 88th anniversary in Malaysia.

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The campaign which was launched in an effort to collect and feature inspiring stories of Malaysians, has since garnered over 230,000 shares. PAMB has earlier pledged to donate RM1 for every share generated from Project Listen to PRUkasih, their CSR project dedicated to providing financial protection to urban poor families in times of need. The insurer plans to introduce PRUkasih to more communities early next year following the success of its pilot project which involved the residents of PPR Sri Pantai as part of its ongoing endeavour to improve the lives of the underprivileged society and empower them towards a better future through financial protection.

– Ends – About Prudential Assurance Malaysia Berhad Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For the financial year ended 2011, it achieved a record RM1.107 billion in new business annual premium equivalent (APE), representing a 8% growth on 2010. This new business APE comprised Life Insurance sales and Takaful contributions. Takaful products distributed by PAMB’s Wealth Planners and agents are underwritten by Prudential BSN Takaful Berhad. As an innovative leading insurer, PAMB serves the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its 43 branches nationwide. With the backing of approximately 1,400 employees and over 12,000 agents and Wealth Planners, it is committed to helping people achieve their hopes and dreams for a brighter and financially secure future. PAMB is part of Prudential plc of the United Kingdom. Established in London in 1848, Prudential plc is one of the world's leading retail financial services groups. It provides insurance and financial services through its 4 main business units throughout the world. Prudential plc has been in existence for over 160 years, and has more than 25 million customers worldwide and £363 billion in funds under management as at 30 June 2012. With life and fund management operations in 13 Asia markets, Prudential is currently the region's leading Europe-based life insurer in terms of market coverage and number of top-three market positions, and a leading regional fund manager. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

This news release is issued by Perception Management Sdn Bhd on behalf of Prudential

Assurance Malaysia Berhad. For more information, please contact Mr. Kelvin Boey or Ms. Tanzina Rahman on tel: 03-2166 0006 / 09, fax: 03-2166 0038, e-mail:

kelvin@perceptionmanagement.com.my / tanzina@perceptionmanagement.com.my, or mobile: 012-203 6081 (Kelvin) or 016-314 8305 (Tanzina)