Proposal PeiJie Promo

8/8/2019 Proposal PeiJie Promo

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培杰从心出发全马跑透透活动之

“一把吉他一把声音”校园民歌赛

暨巡回签唱会建议书

Submitted by:



Pei Jie



Summarize

Event Title ：培杰从心出发全马走透透活动

（working title)

Event Period ： Dec 2010 to March 2011（TBC）

Promotion Period： Dec 2010 to March 2011 （TBC）

Scope ： totally 6 events （in Café/ School/

Shopping Mall)

Cities ： Kuala Lumpur, Penang, Ipoh, Johor

Bahru, Melaka, Seremban (TBC)

Venue ： TBC

Audiences : 500 - 800/outdoor event（TBC），100-250/ in Cafe



Cross media PromotionPlatform

TV Promotion

Online Promotion

Radio Promotion

POSM design, production& distribution：Leaflet、Poster、tickets,etc.

On Ground event：Event execution,Sponsor’s brand,

logo exposure, etc.

Magazine Promotion:Event AdEvent editorial



Promotion Timeline （Tentative）

Phase I : Pre-PromotionDec. to Jan. 2011 ：TV promotion on Official TV / Radio

PromotionDec. to Jan. 2011 ：On Ground EventsDec. to Jan. 2011 ：Event Editorial or Print Ads, in Magazine &

NewspaperDec. to Jan. 2011 ：Website and official website promotionDec. to Jan. 2011 ：POS at all participate outlet

Phase II : On ground event tourJan.-Feb.2010 ：一把吉他一把声音校园民歌赛Jan.-March.2010 ：从心出发巡回签唱会

March.2010 ：一把吉他一把声音校园民歌赛总决赛+从心出发音乐会

Phase III: Post Promotion （TBC）April.2010 ：一把吉他一把声音 Special program promotionApril.2010 ：一把吉他一把声音总决赛+从心出发音乐会 On Air



Phase I: Pre-promotion



On-ground Promotion

Press Conference ：

Pei Jie, Co-organizer & The Participate Sponsor attend Press

Conference To annouce the Singing Contest, promo tour, mini concert and

all details about the events to public

Meet The Fans & First Ground Competition：

Pei Jie to attend in the events to promo the SingingCompetition

Tentatively 5 events will be organize in shopping mall/ Café inthose cities the events held



Radio & TV Promotion

Radio：

• Official Radio - AiFM （TBC）

• One 30” radio jingle on-air 4 weeks before event kick-off.• DJ oral mention event information in program.

• Pei Jie to attend the radio interview to promo the events

TV：

• Official TV Station - Jia Yu (TBC)• One promo on-air 4 weeks before event kick-off.

• Artiste to attend the TV interview to promo the events



Website Promotion

• Building up an event mini-site on PEI JIE Official Website,contents as follows:

– Event information – Updated news release – Live video – Update Event pictures

•

Online Promotion will also run on:

– Facebook – Internet Partner Site: Cari Internet & wanita.net (TBC) – Official Radio Website – Youtube



Newspaper & MagazinePromotion

• Official Magazine - Magazine from Mun Sang Group (TBC)

• Official Newspaper – The China Press• Event editorials

• Artiste Interview to promo the events.

• Details & Form publish on the Magazine & Newspaper



Phase II: On Ground Event

（6 in café, school & shopping center events

+ 1/ outdoor or indoor hall concert & final）



一把吉他一把声音校园民歌赛（café. School. Shopping mall events）

• Event title：一把吉他一把声音校园民歌赛（working title)

• Scope： 6 events

• Artist： Pei Jie• Cities： Penang, Kuala Lumpur, Ipoh, Seremban, Melaka, JB

• Venue： TBC

• Audience： 150-500/each event, subject to venue



一把吉他一把声音校园民歌赛决赛

培杰从心出发音乐会 venue：TBC

City: Kuala Lumpur

Stage：stage design according to the Sponsor brand elements

Artists ：Pei Jie

Concert & Competition period：about 2 hours

Audience: 1000-2000, subject to venue



Sponsor On-site Exposal

Sponsor Brand exposure (TBC)

– The stage design refer to the Sponsor brand elements

– Sponsor TVC loop on on-site 30min before concert.

– Host oral mention Sponsor as the excusive sponsor

– Sponsor product placement

– Sponsor POSM on-site distribution

– Sponsor interactive game



Phase III: Post Promotion

Event programs broadcast with Sponsor

billboard & TVC



Budget

Sing Contest + Promo Tour + Concert ： RM30,000

Advertisement Budget ： RM20,000

TOTAL INVESTMENT for the whole campaign:

RM 50,000



Sponsorship Package

Main Sponsor: 50KCredit in return:

-Cover all the events + concerts :

- Company name and logo will be appeared and carried along the

event in all POS materials and Media Coverage

- Credit mention in TVC, Radio Ad & Print Ad

- Set up a Booth

- Event Sticker: Artiste & All performer will put on the sticker

during their performance

-Sales Oriental Tool, A&P tool development for the

sponsor... ..along the campaign

- others (to be discussed )



Thanks !

Gary NgShowbiz & Special Project

Entertainment Marketing Division

a collaboration project by ProAd Marketing & Consulting

MISB Online Marketing



Appendix I : Pei Jie’s Profile



PEI JIE



Pei Jie - ProfileRecording Artiste/ Entertainer/ Song Writer

Stage Name : Pei Jie

Date of Birth : December, 12Nationality : MalaysianLanguage : Bahasa Melayu, English,

Mandarin, CantoneseHeight : 168cmWeight : 60kg



Album2006 Digi Celebriteen 2006 Compilation CD2007 My Number One Friends Single CD2008 Quan Nan Ban Compilation CD2009 Xue Sheng Ge Album

Product Endorsement2006 Digi

2007 Charity's Ambassadors of Highland Storm Cup Fusal

Tournament 2008

2009 988 DJ Club

Performance2007 Guest performance for Digi Street Blast

(Kuching,Penang & Kuala Lumpur)Guest performance for Digi RoadshowGuest Performance for Digi CelebriteenGuest Performance for HK Diva Denise Ho Tour inMalaysia

2008 Jia Yu TV CNY Show in Arena GentingNZX Mall Grand Launching ConcertI Love My Home CNY Concert in PenangQNB Tour Around MalaysiaPenang Sunshine Youth ConcertJustlife Earth Day Concert988 Sze Chuan Charity EventsLife is More Funtastic with DiGi RoadshowTiger Beer Charity Roadshow



Performance2009 DiGi Music Squad Tour Around Malaysia

Kuching High Charity ConcertSunshine Youth Concert at Kuala PilahGuest Performance for Spotlite Teen Idol

Seremban Moon cake FestivalSave The Earth ConcertIce Cream 4 U Charity ConcertTiger Beer Charity Roadshow

TV/ Stage Show2008 Magic Mirror The Musical2009 NTV 7 TV Series Growing Ember

Proposal PeiJie Promo

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