Senarai rujukan

1. Abu Bakar Hamed, 2005.Keushawanan dan Pengurusan Perniagaan Kecil. Sintok:

Universiti Utara Malaysia.

2. Philip, Gary Amstrong dan Kotler, 2011. Marketing An Introduction. Edisi ke – 10. One

Lake Street, New Jersey: Pearson Education, Inc. Prentice-Hall, Engelwood Cliffs.

3. Griffin, R.W. dan Ebert., R.J., 1996. Business. Edisi ke-4. New Jersey: Prentice-Hall,

Engelwood Cliffs.

4. Kotler Philip dan Gary Armstrong, 1996. Principles of Marketing. Edisi ke-7. New Jersey:

Prentice-Hall, Engelwood Cliffs.

5. Kotler Philip, 2009. Principals of Marketing. A Global Perspektive. Singapore: Prentice-Hall