2016
OK.RUENTERTAINMENT-ORIENTED SOCIAL NETWORK
Audience Opportunities
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Video PlatformVideo playbacks per day 17
Video platform functions 18
Available video content 19
Advertising ToolsTasks and solutions 21
Targeting opportunities 22
Group promotion 23
Group posts promotion 24
Website promotion 25
Game promotion 26
Mobile app promotion 27
Video promotion 28
Video advertisement 29
Media advertisement 30
Special projects 31
A day in numbers 3
OK.RU in Russia and around the world 4
AudienceDaily audience 6
Who uses OK.RU? 7
Audience per countries 8
Users’ occupations 9
Users’ income 10
Mobile AudienceMobile audience 12
Mobile app 13
Mobile app 14
Cross-platform audience 15
Contacts and useful links 32
Contents
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One day in numbers
300 300 1218,3 m m m m m
Photo uploads
Likes Sent messages
Video playbacks
Users playing games
180
Source: OK.RU’s internal figures for January 2016
Social network Messenger Gaming platformVideo platform
OK.RU 2016
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63 30% Top
In Russia and around the world
63% reach of all Monthly Active Users
(MAU) in Russia
One of the world’s Top 30 resources, based
on daily audience
Source: ComScore data for December 2015
OK.RU 2016
1
Audience OK.RUENTERTAINMENT-ORIENTED SOCIAL NETWORK
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m
mm
mm
Daily audience
OK.RU 2016 > AUDIENCE
35 45402012 20142013 2015
48
Social network daily audienceSource: LI.RU data for January201651
2016
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> %14,1 %
6-11 YEARS
12-17 YEARS
18-25 YEARS
26-35 YEARS32,4 %
3,3 %
4,7 %
18,2 %
33,2 %
4 %
5,2 %
36-45 YEARS22,4 % 21,5 %
46-55 YEARS14,2 %11,7 %
56-65 YEARS8,9 %6,2 %
Who uses OK.RU?
39,4% 60,6%
of the audience under 35 yearsSource: OK.RU’s internal figures for 2015
OK.RU 2016 > AUDIENCE
50
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Audience per countries
OK.RU 2016 > AUDIENCE
2 084 159Belarus
5 657 377Ukraine
887 915Uzbekistan
1 808 072Kazakhstan
1 041 489Armenia
1 097 471Moldova
703 408Georgia
1 175 586Germany
651 895Azerbaijan
382 230884 162TajikistanKyrgyzstan
458 190USA
320 801Turkey
261 487Israel
299 168Italy
184 508Latvia
235 025Romania
103 742Great Britain
122 055France
Source: LI.RU, DAU, January 2016
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Users’ occupations
Source: TNS, Russia 100K+, December 2015, share of top-tier managers in the monthly reach (%)
OK.RU 2016 > AUDIENCE
Managers
Specialists
Employees
Workers
Students
Homemakers
Other non-working
5%
5%
12%
13%
16%
31%
17%
5%15%
12%
15%
32%
16%
4%Internet in general
13%15%
16%
13%
25%
13%
5%Population of Russia 100K+
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Users’ income
Данные: TNS, Россия 100K+, декабрь 2015, % от Monthly Reach, сортировка по доле аудитории с доходом выше среднего
OK.RU 2016 > AUDIENCE
9%43%47%Population of Russia 100K+
Above average
Average
Below average5%40%56%
Internet in general
6%43%53%
2
Mobile Audience
OK.RUENTERTAINMENT-ORIENTED SOCIAL NETWORK
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Mobile audience
Dailymobile audiencem
of our daily audienceuses the mobile version6427 %
OK.RU 2016 > MOBILE AUDIENCE
Source: OK.RU’s internal figures for January 2016
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Mobile app
Top free applications for iOSSource: App Store, 2015
The best Android appSource: Google Play Market, 2015
OK.RU mobile app downloads since the 1st of January 2015Source: AppAnie data for January 2016
27,8 m
OK.RU 2016 > MOBILE AUDIENCE
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Audience per platform
m34 m7 m1,9
Mobile users per monthSource: OK.RU’s internal figures for December 2015
Android users Apple users WinPhone users
OK.RU 2016 > MOBILE AUDIENCE
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Cross-platform audience
36 %
Desktop only
33 %
Mobile only
30 %
Overlap
Source: OK.RU’s internal figures for December 2015
Monthlyaudience
OK.RU 2016 > MOBILE AUDIENCE
4K
3
Video Platform
OK.RUENTERTAINMENT-ORIENTED SOCIAL NETWORK
17 / 33 OK.RU 2016 > VIDEO PLATFORM
Number of video playbacks
300 m
video playbacksper daySource: OK.RU’s internal figures for January 2016
Leading social network by number of video playbacksSource: OK.RU’s internal figures for December 2015
Second largest video platfrom in RussiaSource: comScore data for December 2015
OK.RU users are interested most in entertainment, music videos, and educational films
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Video platform functions
OK.RU 2016 > VIDEO PLATFORM
Live stream feature
TV online broadcastingVESTI 24, LIFENEWS, DOZHD, RBC TV, MIR 24
The only video platform among social networks in Russia to support the 4K video format
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Available video content
OK.RU 2016 > VIDEO PLATFORM
Series
TV shows
Movies
Vlogs
Music videos
4
Advertising Tools
OK.RUENTERTAINMENT-ORIENTED SOCIAL NETWORK
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Tasks and solutions
OK.RU 2016 > ADVERTISING TOOLS
WHAT WHERE HOW
Promote a group Desktop Mobile
Promote a group post Desktop Mobile Instructions
Promote your website Desktop Mobile
Get game settings Desktop
Get mobile app settings Mobile
Get video views Desktop Instructions
ADVERTISING AND SPECIAL PROJECTS
Media advertising Desktop Mobile Upon request
Special projects Web Mob Upon request
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Targeting opportunities
CRM Remarketing
Timing Geography Demographics Games and apps
Interests Groups Birthdays Search history
OK.RU 2016 > ADVERTISING TOOLS
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Group promotion
Ads within the news feed have proven to be the most effective.
We offer a complete range of formats for group promotion:
teaser 90x75 (desktop)
banner 240x400 (desktop)
native advertisement in the news feed (desktop)
native advertisement in the feed (mobile) news(mobile)
1
3
4
2
Desktop
Mobile
2
413
OK.RU 2016 > ADVERTISING TOOLS
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2
Group post promotion
We offer the next formats for group post promotion:
promo post in the news feed (desktop)
promo post in the news feed (mobile)
1
21
OK.RU 2016 > ADVERTISING TOOLS
Desktop
Mobile
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13
2
4
Website promotion
Ads within the news feed have proven to be the most effective.
We offer a complete range of formats for website promotion:
teaser 90х75 (desktop)
banner 240х400 (desktop)
native advertisement in the news feed (desktop)
native advertisement in the news feed (mobile)
1
3
4
2
OK.RU 2016 > ADVERTISING TOOLS
Desktop
Mobile
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Games promotion
Ads within the news feed have proven to be the most effective.
We offer the next formats for games promotion:
a 128x128 banner in the Recommended Games section (desktop)
teaser 90х75 (desktop)
native advertisement in the news feed (desktop)
banner 240х400 (desktop)
1
3
4
2
Desktop
2
14
OK.RU 2016 > ADVERTISING TOOLS
3
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Mobile app promotion
We offer the next formats for mobile app promotion:
native advertisement in the news feed (mobile)
1
1
OK.RU 2016 > ADVERTISING TOOLS
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21
Video promotion
We offer the next formats for video promotion:
video promo posts in the news feed (desktop)
video promo posts in the news feed (mobile)
1
2
OK.RU 2016 > ADVERTISING TOOLS
Desktop
Mobile
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Video advertising
OK.RU 2016 > ADVERTISING TOOLS
Pre-roll — before the video begins to play, the user has to watch an advertising clip. This feature is available both for the web and the mobile version.
Desktop Mobile
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4
Media advertising formats
The following media formats are available for advertising on OK.RU:
pre-roll for the desktop-version
posts in the news feed (desktop)
a banner with graphics to the right of the user’s news feed (desktop)
news feed posts for the mobile version
1
3
4
2
1
2
3
OK.RU 2016 > ADVERTISING TOOLS
Desktop
Mobile
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Desktop Mobile
Special projects
OK.RU 2016 > ADVERTISING TOOLS
Paid apps with product placement, ranging from games to competitions, surveys, and much more.
You can see cases in the OK.RU base here: awards.insideok.ru.
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Contacts and useful links
Partners [email protected]
Sales [email protected]
OK.RU 2016
OK blog with information on launches, events, etc.insideok.ru
Best cases on the basis of OK in recent years awards.insideok.ru
Productupdatesok.ru/gruppa
Official ОК groupok.ru/ok
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