LinkedIn EMG 2016

Post on 21-Jan-2017

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Transcript of LinkedIn EMG 2016

withGetting Leads

Solid Leads

Facebook2 Trackable Leads in 6 Years

Both Were Direct Recommendations

LinkedIn Leads Strictly from Profile

It’s Where You Go to Find an ExpertIt’s the World’s Largest Database of Business People

And it’s Free!

LinkedInRankingon Google It ranks above

Google+

Find Ideal Client/CustomerKnow Your Keywords

Nile Nickel Specifics

Advanced SearchVery PowerfulFind Target Customer

Drill Down and Find Leads

Non-Profit, Opthamologist or Anything Else

Help Your Ideal Client Find YouComplete Your Profile with Your Customer in Mind

Different from Targeting the Hiring Manager

People Don’t Want the Water Hose

They Want the Choice of Not Carrying a Bucket

They Buy the Why & the Result

Headline

Headline is Not Your RankUse Keywords Separator Bar

120 Characters

Current PositionShows up in Experience

Use Keywords in Title

It’s Clickable

Experience

Crafting Your HeadlineYou create phone apps and are looking

for new clients. You’ve also authored an eBook on music production and want to use LinkedIn to meet more folks from the music industry.

Your headline could say “App Developer looking for new opportunities | Musician | Author of “Secrets of Indie Music Production”

Experience

Experience #2

Reuse of KeywordsGoogle Allows Reuse of Keywords on LinkedIn

It Shows You Have a Lot of Experience in Your Field

It’s Clickable Experience

Find Your Competition

Change Your Public Settings to Private so They Don’t Know You Looked

Remember to Change Them Back to Public

Build Relationships Same as Offline

Look for Commonality(See Interests)

Top Ways to Connect

Under Additional Info

Very Under Used

All Links are Clickable

Interests

Use Other Fields

More Fields

Link to Your Other Platforms or Websites

Images and Links

Conversation IdeasPets

Hobbies

Education

LinkedIn Does a Matchup When You Look at Someone’s Profile

Great Ice-Breakers

The ‘In Common’ Feature

Use Hobbies or Keywords Listed Elsewhere in Profile

Helps Your Search Ranking

Use Interests You Rank For

Make a Digital Version of Your “What Do You Do” Speech

Add in Summary

Connect by Video

Use Conversation StartersPut things in your profile that will help people start a conversation with you

Under Honors and Awards:

Paid to Eat Ghiradelli Chocolate and Write About it

Put Conversation Starters in Your Profile

Videos in Summary

Interesting VideosNo Babies, Puppies or Kittens

Use Ted Talks or Vimeo

Posts that Get Engagement

E-Intros to Other Connections

Share Links to Valuable Content

Provide Useful Help

Ask a QuestionAsk for a One Word Answer

What is one task you wish you could hand off to someone else?

Reuse of KeywordsGoogle Allows Reuse of Keywords on LinkedIn

It Shows You Have a Lot of Experience in Your Field

Choosing Your KeywordsWhat Am I Paying You For?

PhD? CEO? Author? Coach?

Fill in Everything ElseVolunteering

Interests

Awards, Even if Not Directly Related

Your Profile Will Be in the Top 2% of LinkedIn Members

WordPress Design, Training & Dedicated Webmaster Service

For a Free Consultation with Bonnie Dye:

eTrainingLive.combonniedye1@gmail.com

727-248-0393

Thanks!