11798 marketing Research

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PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT

_________________________________________________________________________ BBRS4103

PENYELIDIKAN PEMASARAN / MARKETING RESEARCH JANUARI/JANUARY 2011

_________________________________________________________________________

ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS

1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalambahasa modul bercetak kursus ini. / This assignment contains only ONE (1)question that is set in the language of the printed module for the course.

2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English.

3. Muatturunkan templet tugasan versi bahasa yang berkenaan daripadaMyVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan andahendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman danlangkau baris 1.5. / Download the language version of the assignment template concerned from the MyVLE for preparation and submission of

your assignment Your assignment should be typed using 12 point Times



your assignment Your assignment should be typed using 12 point Times

8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasanorang lain. Anda juga dilarang sama sekali memplagiat kerja orang lainsebagai kerja sendiri. / Your assignment should be prepared individually. You should not copy another person’s assignment. You should also not plagiarise another person’swork as your own.



ASSIGNMENT QUESTION

PURPOSE

The purpose of this assignment is to give students a first hand feel of designing

and conducting Questionnaire surveys.

REQUIREMENT

You have been employed by Malaysian Tobacco Company (MTC) to examine the

smoking behaviour of ladies. Design a questionnaire and explain how the

questionnaire was tested. Describe the problems or issues raised as a result of

the questionnaire testing. Design a suitable research design and conduct an

appropriate survey. What recommendations would you give to MTC in order to

improve its sales performance?

_________________________________________________________________________

PENILAIAN / EVALUATION

Tugasan ini akan menyumbangkan 40% markah kepada kursus tersebut dan



MUKA SURAT TAMAT / END OF PAGE



LAMPIRAN / ATTACHMENT

RUBRIK TUGASAN / ASSIGNMENT RUBRICS

BBRS4103PENYELIDIKAN PEMASARAN / MARKETING RESEARCH JANUARI/JANUARY 2011

No.

Criteria Weight Low Fair Above average Excellent

MaxMarks

1 2 3 4

1 Introduction

0.5

No or incorrectintroduction.

Introduction is too generaland irrelevant toassignment.

Introduction is satisfactorilywritten and relevant to theassignment.

Introduction is clearlyand systematicallywritten and makesexplicit reference to theassignment.

2

2 Questionnaire design andprinciples used

2.5

Questionnaire design andprinciples used wereincorrectly identified.

Questionnaire design andprinciples used werecorrectly identified butwere not thoroughlyanalysed and discussed.

Questionnaire design andprinciples used werecorrectly identified andthoroughly analysed anddiscussed. Questionnaireformat was not presentable

Questionnaire designand principles used werecorrectly identified andthoroughly analysed anddiscussed. Questionnaireformat was presentable

10

3 Outcome of questionnaire testing

2.5

Outcome of questionnaire

testing were incorrect.


testing were incompletelywith brief justification.


testing were satisfactorywith brief justification.

Outcome of

questionnaire testingwere thorough andsupported with detailed justification.

10

4 Research design used and findingsof survey

2.5

Research design used andfindings of survey wereidentified and describedbut incorrectly appliedand justified.

Research design used andfindings of survey wereidentified and describedbut superficially orinaccurately applied and justified.

Research design used andfindings of survey werediscussed and properlyapplied to the assignmentbut without adequate justification.

Research design usedand findings of surveywere practically applied,discussed and justified.

10

5 Recommendations

1.5

Unsatisfactoryrecommendations wereidentified and described.

The recommendationswere identified anddescribed but superficiallyor inaccurately applied and

justified.

The recommendationswere discussed andproperly applied to theassignment without

adequate justification.

The recommendationswere practically applied,discussed and justified. 6

6 Conclusions

0.5

Unsatisfactory conclusionwithout reference to thecontext of assignment.

The conclusionsummarized theassignment with fewrelevant key findings. Itwas written in a lessconvincing manner.

The conclusion summarisedthe assignment with mostof the important keyfindings. It was written in aprecise but less convincingmanner.

The conclusionsummarised theassignmentsystematically with allthe important keyfindings. It was written ina precise and convincingmanner.

2

1



Total 10 40

2

11798 marketing Research

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