21 test file-2-laporan pelatihan biz acumen witel-160514
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Transcript of 21 test file-2-laporan pelatihan biz acumen witel-160514
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Telkom 1.O- 1.5 - 2.O
S-curve product/ service type product/ service name
Telkom 1.O connectivity voice, plain text
Telkom 1.5 broadband connectivity(data/ internet access)
speedy copper, Indie Home FTTH, speedy instant, Astinet, Telkom Metro, VPN, VPS, Simpati loop, Halo, Telkomsel Flash, Telkomsel Mygroup
Telkom 2.O Platform, solution/ app, content
usee TV cable, usee TV.com, Telkom Solution, Bostoko, e-pharmacy, e-kelurahan, UsmartHotel, Delima/ T-money, call center
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Telkom 2.O starts !
• Hardly 2 digits growth• Consistently declining telco 1.O revenue and very
competitive in young telco 1.5 revenue• Sales team must push Telkom to move faster with
infra, products and team of Telkom 2.O by:• Applying ‘if then’ sales target !• IFTTT….(if this than that…)
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Product Timeline
• 2.O dealing more with enterprises
category 1.O B2B B2C (individual)
B2C (community)
Communication voice, text OK OK OK
2.O
Platforms - e-Gov, e-pharmacy, Telkom VPS, Delima, T-money
Governments , pharmacybanks, agents, offices
end users -free end users -free
Solutions/ Applications
- bostoko, UsmartHotel, e-kelurahan
Toko, hotel kecil dan menengah, kelurahan
end users- free large community
Contents - movies, songs, books, news
content delivery operator
end users - fee or paying
end users- free or paying
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Competence Timeline
• 2.O dealing more with enterprises
Category 1.O B2B B2C (individual) B2C (community)
Communication voice , text Sales , relation sales sales, relation
2.O
Platforms - e-Gov, e-pharmacy, Telkom VPS, Delima, T-money
AM/AO: consultant, sales, relationship
- on-line, mobile, free help desk
- on-line, mobile free help desk
Solutions/Applications (incld m2m vertical)
- bostoko, UsmartHotel, e-kelurahan
AM/AO - on-line, mobile, free help desk
AM/AO
Contents - movies, songs, books, news
AM/AO -sales AM/AO
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Witel 1.O vs 2.O
Factor Witel 1.O Witel 2.O
- product mainly Halo / Simpati package - solutions, applications, content
- product team/ expert not needed is a must
- product management one way from product development unit/ product owner (or partner) to witel
both way and directions ,address clients needs by Witel to product owner is important
- AM competencies primarily sales - sales but primarily consultant & relationship management
- internal biz process and relations
rigid, silo mentality must be friendly and innovative (how?)
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Business Acumen
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Business Acumen
• Business acumen is keenness and quickness in understanding and dealing with a business situation in a manner that is likely to lead to a good outcome.
• The ability to understand all business functions within the organization and industry
● Strategic focus● Business knowledge● System thinking● Economic awareness● Effective
administration● Finance knowledge● Marketing knowledge● Operation knowledge
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Four Disciplines of ExecutionSumber: http://www.4dxbook.com/
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
4DX [1/3]
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
4DX [2/3]
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
4DX [3/3]
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Quick Win Knowledge & Skill
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Quick win Knowledge and Skill• Google Drive :
–true collaboration–combined with chatting/ conference
• Gantter for Google drive :–Project planning, monitoring and reporting–combined with power point template
• Google forms :–simple , effective survey tools
• 4DX : diciplines of execution • BMC (biz model canvas) :
–business planing / analysis
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
[Google Drive &] BMC Review
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Google Drive [1/2]
+someone
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Google Drive [2/2]
• Introduction• Storage• Client• Features:
• Third-party apps• File viewing• File limits
• Document types:• Google Docs• Presentation• Spreadsheet• Form• Drawing
• Ownership and licensing• Data safety and privacy• Mobile access
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
BMC review
VPVALUE
PROPOSITION
KAKEY
ACTIVITIES
C$COST STRUCTURE
•Capex •Opex
R$REVENUE STREAM
•Usage•Subscription Fee
KRKEY
RESOURCES
KPKEY PARTNER-
SHIP
CHCHANNEL
CRCUSTOMER
RELATION-SHIP
CSCUSTOMER SEGMENT
• B2B•B2C
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Witel Bandung BMC-2014 Overview
Sesi-1[Learning Diagnostic Results]
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Witel Bandung value propositions
● What value do we deliver to the customer?● Which one of our customers’ problems are we
helping to solve?● What bundles of products and services are we
offering to each segment?● Which customer needs are we satisfying?● What is the minimum viable product?
WITEL BANDUNG BIZ ACUMEN TRAINING & WORKSHOP 2014
Product - Solutions - Program
• Product:• unique, independent or• bundled of several products• sold and priced individually or as bundled• example: speedy copper, FTTH, speedy instant
• Solution:• combination of several products• sold and priced according to the configuration and actual needs of
the customers• example: TelkomSolution, USmart Hotel, Bostoko, e-pharmacy, e-
kelurahan • Program:
• it is a marketing communication jargon for media• does not contain product or solution with price • example: @wifi.id, IndieSchool