d2s5 - David Wong Nuffnang

8/13/2019 d2s5 - David Wong Nuffnang

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DIGMA 2013

DEBUNKING MYTHS

OF SOCIAL MEDIA


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ONLINE INFLUENCE


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DO PEOPLE STILL READ BLO


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WHO ARE THESE BLOGGE

THE VETERANS


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THE VETERANS

THE ESTABLISHED


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THE ESTABLISHED

THE RISING STARS


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THE RISING STARS


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Monthly Traffic: 150,000 UVs


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Monthly Traffic: 4.3mil UVs


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BLOGGING IS CONSOLIDAT


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6 years ago

15,000 Daily UVs

Toda

150,000 Da


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DO PEOPLE STILL BELIEV

BLOGS?


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1 C 71% lik l t k h b d i l di


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1. Consumers are 71% more likely to make a purchase based on social media r

2. Social networks influence nearly 50% of all IT decision makers (LinkedIn

at TechConnect 12)

3. Out of 53% of consumers who said they use Twitter to recommend compa

their Tweets, 48% bought that product or service (SproutSocial)4. Twitter is the #1 online channel for influencing purchasing decisions surro

electronics (Mashable)

5. 15,100,000 consumers go to social media channels before making purchase

decisions (Knowledge Networks)

6. 49% of consumers use Facebook to search for restaurants (Mashable)

7. 74% of consumers rely on social networks to guide purchase decisions (Spr

8. 58% of Facebook users expect offers, events or promotions when they beco

9. Facebook is the most effective platform to get consumers talking about

products (SproutSocial)

10. Facebook is the #1 online channel for influencing the purchase of baby prhttp://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-so


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http://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-so


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HOW TO START USING BLO


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EVERY BLOGGER IS UNIQ


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FYI,I listen to trance mubecause my moms is a s

trance fan, she blast it e

daily exercise. I know rig

was like "why you neve

here :( If daddy is in KL I

daddy." HAHAHAHHA. E

even ask is Hardwell co


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Korang hanya perlu, LIK

Facebook fanpage, poscerita2 atau words of e

bersama family atau re

akan berpeluang untuk

the relaxing spa experie

Kleenex Natural facial t

minggu, contest akan bprizes up to RM24,000.


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ONLINE INFLUENCE


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Check out

my new cartheir lives my bicycle stalled this morning

what did you have for dinner

where did you go for holiday?

Whens your birthday?

My friends new baby is so cute Did you see t

The new colleague seems niceMy co

Our neighbour is movin

express themselves

brands

Thatbu

pre

Lets go to IKEA!

Stayed at Novotel and it was very cleanWant some

Whens the new iPhone coming out?

Dark Knight movie was awesome

Chill at Starbucks?

My trip to Phuket was amazing

respon

Oh, really?

Lets doit!

Wo

Shall we try t

Hmm, sounreasonabl

Do

CHEESIE


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AGE | 27 YEARS OLD

OCCUPATION | FASHION BLOGGER

CHEESIE96,87CHEESE

Japanese Fashion,Latest Beauty Tips,

Travel Snippets

/CHEESERLAND26,460 ++ 26,14

@CHEE

HANIS ZALIKHA


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AGE | 22 YEARS OLD

OCCUPATION | MODEL, ACTRESS, BLOGGER

HANIS ZALIKHABeauty, Lifestyle,

Events, LatestHappenings

/HANISZALIKHAFB153,000 ++

55,64HANISZ

94,45@HANIS

REDMUMMY


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AGE | 37 YEARS OLD

OCCUPATION | LIFESTYLE BLOGGER, SHOPAHOLIC

REDMUMMYMotherhood,

Fashion, Shopping

/REDMUMMYDOTCOM12,600 ++

2,670REDMU

8,100@REDM

HAFIZ HAMIDUN


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AGE | 28 YEARS OLD

OCCUPATION | MUSIC PRODUCER & MUSICIAN

HAFIZ HAMIDUN10,81HAFIZH

Music, Daily Life,Islamic Lifestyle

/HAFIZHAMIDUNFANPAGE232,000 ++ 73,53

@HAFIZ

JEHAN MISKIN


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AGE | 34 YEARS OLD

OCCUPATION | PRODUCER, DIRECTOR, MODEL

JEHAN MISKINHealth,

Entertainment,Lifestyle, Superbikes

/JEHAN-MISKIN88,500 ++

19,20JEHAN_

152,4@JEHAN

AISHAH SINCLAIR


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AGE | 34 YEARS OLD

OCCUPATION | TV HOST, ACTRESS & ENTREPRENEUR

27,35AISHAH

Fashion, Beauty,Motherhood,Environment

/AISHAHJSINCLAIR12,400 ++ 76,16

@AISHA

DYNAS MOKHTAR


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AGE | 29 YEARS OLD

OCCUPATION | CELEBRITY MODEL, TV HOST & ACTRESS

Entertainment,

Motherhood, LatestHappenings

/DYNASMOKHTAR77,100++

48,54DYNAS

192,7@DYNA

SAZZY FALAK


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AGE | 31 YEARS OLD

OCCUPATION | TV HOST, ENTREPRENEUR & ACTRESS

Motherhood,

Entertainment News,Family, Fashion

/SAZZYFALAK444,700 ++

99,50SAZZYF

273,4@SAZZY

ATILIA


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AGE | 38 YEARS OLD

OCCUPATION | SINGER, SONG-WRITER & PRODUCER

31,62ATILIAH

Jazz Music,Womanhood,

Celebrity Lifestyle

/ATILIAFANPAGE46,060 ++ 113,4

@ATILIA

FAY HOKULANI


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AGE | 25 YEARS OLD

OCCUPATION | EMCEE, MODEL & FITNESS ENTHUSIAST

Fitness, Nutrition,Nightlife, Parties,

Latest Happenings

/HOKULANIFAY12,570 ++

5,670FAYHO

5,430@FAYH


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JJ


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AGE | 36 YEARS OLD

OCCUPATION | RADIO ANNOUNCER & EMCEE

7,020JJ_ON_

Entertainment News,Latest Happenings

/JJONAIR22,370 ++ 69,59

@JJ_ON

MANHAND


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22,600 ++

OCCUPATION | TOP MALAYSIAN CHINESE MUSIC BAND

/MANHAND.MUSIC

Music,Entertainment,

Hip-Hop & RockFusion

MANHAND

YANG BAOBEI


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AGE | 18 YEARS OLD

OCCUPATION | AUTHOR , MODEL, BLOGGER & STUDENT

12,30YANGB

Youth, Writing, DailyHappenings,Community

/YANGBAOBEI1314136,000 ++ 3,400

@BAOB


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VLOGGERS?


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SOCIAL MEDIA

CONTENT/PLATFORMS


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3Rs


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RELEVANTcontent

RESPOND in a timely man

REGULATEmoderately

3Rs


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ONLINE AND OFFLINE

INTEGRATION


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STAGE

MARKETP

FUN CIRCUIT

INSPIRATION


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Total Earn

Media ValRM 1,836,


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Total Earned PR Value

RM 6,000,000+


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THANK YOU!

d2s5 - David Wong Nuffnang

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Transcript of d2s5 - David Wong Nuffnang