Decibel mediakit 2016

SALES CONTACT : Albert Mudrian / 540.878.5756 / [email protected]

NORTH AMERICA’S ONLY MONTHLY METAL MAGAZINE2016 MEDIA KIT

North America’s only monthly metal magazine


NORTH AMERICA’S ONLY MONTHLY METAL MAGAZINE

A Decade of Extreme Music Authority Founded in 2004, Decibel Magazine is the globe’s premier heavy metal resource. The Philadelphia, PA-based monthly magazine has never deviated from its original mission of examining the past, present and future of metal.

THE MAGAZINE#s

CIRCULATION

51,000…

FREQUENCY

Monthly …

SUBSCRIBERS

9500+…

FOUNDED

2004…

READERS PER COPY

3…

PRINT AUDIENCE

REACH

303,000

Since our debut issue (the Dillinger Escape Plan, October 2004), Decibel has evolved into the authoritative voice on heavy music—we match our readers’ rabid obsession with both the legendary and currently groundbreaking artists we cover. In our 12th year, Decibel isn’t just America’s only monthly metal magazine—with an array of dynamic, exclusive content and five renowned national tours in our arsenal, we’re the only ones who matter.

Reek of SatisfactionEvery month, Decibel delves into the lurid, the outlandish, the unsung. We tackle controversial issues (the relationship between metal and National Socialism) and champion the underserved (spotlighting

both women’s and the LGBTQ community’s place in metal), but still find plenty of time to tear into red meat—so to speak—and have fun (our Cannibal Corpse-headlined “zombie issue,” April 2012). Our social media presence is informative, likeable and constantly expanding—be it Facebook, Twitter, Instagram, Tumblr or YouTube—and for the last five years, subscribers have enjoyed receiving a flexi disc with world-exclusive tunes in every issue of Decibel. Then there’s our longstanding Hall of Fame series, honoring metal milestones in the form of staggeringly comprehensive oral histories. In fact, some of our most celebrated HOFs have been captured in anthology form, one of two Decibel collections that continue to diversify and expand our reach:

National OutletsDecibel is available at Barnes & Noble, Books-A-Million, Hastings, Chapters and Newbury Comics locations, and select FYE. Distributed by Ingram Distribution Services, Ubiquity and Retail Vision

International AvailabilityCanadaUKGermanySwedenFinlandAustralia

Geographic DistributionNew England 17.7%Mid-Atlantic 19.6%East N Central 10.3%West N Central 3.1%South Atlantic 11.9%East S Central 4.7%West S Central 5.2%Mountain 4.2%Pacific 21.3%Canada 1.4%International 0.6%

Distribution

�North America’s only monthly metal magazine �

[3] Choosing Death: The Revised and Expanded EditionHot on the heels of Precious Metal: Decibel Presents the Stories Behind 25 Extreme Metal Masterpieces and Brewtal Truth’s Guide to Extreme Beers: An All-Excess Pass to Brewing’s Outer Limits, Decibel has expanded its literary reach with the revised and expanded edition of editor-in-chief Albert Mudrian’s seminal Choosing Death: The Improbable History of Death Metal and Grindcore. Boasting 100 new pages, 50 new interviews, three new chapters and jaw-dropping throwback cover art from the legendary Dan Seagrave, this hand-numbered, limited-edition hardcover launched our Decibel Books imprint in April 2015—new titles are already in production for 2016, assuring that only print is real.



DATES & RATESDUE DATES

SPACE ISSUE CLOSE ART DUE ON SALE

November 22 November 24 January 7December 20 December 22 February 3January 18 January 20 March 2February 15 February 17 April 1March 21 March 23 May 4April 18 April 20 June 1May 23 May 25 July 6June 20 June 22 August 3July 18 July 20 September 1August 22 August 24 October 5September 19 September 21 November 2October 14 October 16 December 1

136, February 2016 137, March 2016 138, April 2016 139, May 2016 140, June 2016 141, July 2016 142, August 2016 143, September 2016 144, October 2016 145, November 2016 146, December 2016 147, January 2017 148, February 2017 November 18 November 20 January 5

2016 RATESAD SIZE COLORS RATE INDIE RATE

Full Page 4-color $3295 $1795 Half Page 4-color $2195 $1195 Third Page 4-color $1795 $895

AD SIZESAD SIZE (IN INCHES) WIDTH HEIGHT

Trim size of the magazine 8.125 x 10.875Live area of the magazine (trim - margins) 7.125 x 9.875Full page ad with bleed (trim + .125” bleed) 8.375 x 11.125Full page ad w/o bleed (trim - .5” margins) 7.125 x 9.8752-page spread (trim + .125” bleed) 16.5 x 11.1251/2 page ad (horizontal) 7.125 x 4.8751/2 page ad (vertical) 3.5 x 9.8751/3 page (vertical) 2.125 x 9.875

FILE FORMATTING

> File format: .PDF or .TIF> All ads must be submitted as .PDF

or .TIF files. Ads provided in native application files, such as InDesign, QuarkXPress, Photoshop, Illustrator, Microsoft Word, Microsoft Publisher, Powerpoint or any other word processing program WILL NOT BE ACCEPTED

> When submitting .PDF files, embed all fonts and turn off subsetting.

> All ads must be submitted in CMYK color at 300 DPI (spot colors or RGB will be converted automatically; Decibel is NOT responsible for color reproduction errors)

> Files should be flattened and stuffed> Full-Page Note: Do not place critical text

or visuals within .125” of the trim (8.125 x 10.875). These elements may be lost when the magazine is cut and bound.

FILE DELIVERY

> Files accepted via: email, FTP, CD-ROM> Email compressed files under 10 MB

to [email protected].> FTP information

host: ftp://ftp.redflagmedia.com user: metal pass: extrablack

Email [email protected] when files are uploaded to the FTP.

> Mail CD-ROMs to: Bruno Guerreiro, Art Director Decibel Magazine 1032 Arch Street, 3rd Floor Philadelphia PA 19107

AD SUBMISSION

�North America’s only monthly metal magazine �



DIGITAL

ONLINE

The WebsiteIn March 2015, decibelmagazine.com got a new coat of corpsepaint. The relaunched site is now optimized for mobile viewing and mobile traffic. The always entertaining Deciblog (updated several times a day) and a well-stocked online store are seamlessly integrated to form the most complete metal magazine website on the web.

The DeciblogBecause we don’t stop thinking about metal when the magazine goes to print, and not everyone can read the magazine at work, the Deciblog was launched in June 2007. In that time, not only has it become a destination for exclusive news, interviews and whatever else the editors can think of, but it’s evolved into a vital tool for labels looking to stream new music and premiere videos, as well as a vehicle for musicians to contribute through tour diaries, studio reports and special columns.

Nostalgia has long been one of Decibel’s greatest motivators. Our fondness for days gone by manifests in highly collectible monthly features like the Hall of Fame and our Flexi Series. At the same

Advertise Online!Decibel is a proud member of the Blast Beat Network. For online advertising rates and packages, call Ben Umanov at 646-652-6567 or email [email protected]

Social MediaDecibel’s social media network includes over 235,000 friends, fans and followers on Facebook, Twitter, Instagram, YouTube and Tumblr. We engage our followers constantly throughout the day with vital, up-to-the-minute updates on metal and Decibel-related news.

time, we strive to stay on the cutting edge of technological advancements. We recently expanded our digital store to include many of our out-of-print issues—if it’s no longer available in bound printed matter form, you can finally catch up on a

variety of Decibel classics.Decibel is alternately

available via iPad, iPhone and Nook, allowing digitally-savvy international readers access to the magazine at an affordable price. Within a couple months, the magazine will be available on the Android platform as well. Not to mention Decibel advertisers enjoy thousands of extra eyes on their product each month at no additional charge.

I’m friends with a few people who write, or have written for, Decibel, but I’m not saying nice things because of that. Instead, I’m saying, ‘hey, this is a metal magazine

I could be friends with.’ And I hate a lot of people. Brandon Stosuy, pitchfork.com editor

In January 2013, we celebrated our 100th issue with a sold-out show in Philadelphia. Performances from Converge, Pig Destroyer, Municipal Waste and more were filmed and released as a limited edition DVD called Decibel’s 100th Issue Show: The Movie.

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A readers are an EXTREMELY loyal audience!87% save each issue of Decibel75% read the issue cover-to-cover each month

A readers are musicians!61% of Decibel readers play an instrument— more than half of those play guitar32% are in a band

A readers are technologically sound!77% own an iPod or other digital music player94% have online access

A readers are “stylishly” dressed!90% purchase band T-shirts 67% buy three pairs of shoes or more a year

A readers are avid gamers! 55% buy video games each month

A readers will likely develop tinnitus!88% attend concerts each month

A readers are probably drunk right now!71% drink alcohol

READERSWe don’t have readers—we have believers. They’re intelligent, loyal, passionate and in-fluential. They know the difference between blackened death metal and depressive, sui-cidal, one-man black metal. And, luckily for you, they have disposable income.

AgeUnder 18: 10%18-21: 17%21-24: 21%25-29: 20%30-34: 21%35+: 11%

Median Age23

GenderMale 88% Female 12%

EthnicityCaucasian 86%Hispanic 7%African American 1%Asian 2%Other 4%

EducationHigh School 18%Some College 30%College 37%Post-Graduate 13%Other 2%

Median Household Income$55,120

When Decibel began, back in the dark ages, it was enough just to see ugly death metal dudes in color again. Years later, like

an ever-expanding sack of rabid warthogs, the mag has grown by devouring semi-lucid rants by metal veterans, bitchy record reviews, historical Hall of Fame brilliance, useless sports junk for the real sickos, beer news and fascinating profiles not just

of bands but of readers and metal mothers. These guys set the dissonant, sustained tone for a vibrant and quarrelsome

subculture, and we’re lucky they’re so good at it. Ian Christe, bazillion points books

In 2014 Decibel released a Deluxe Edition Flexi Collector’s Box, so subscribers could store their Decibel flexis in an appropriately awesome and stylish home.

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To be quite frank, Decibel are guilty of introducing me to a load of new stuff over the years. Albert and the boys are an inspired bunch that I trust when it comes to extreme music. An honest

and interesting read, always! Decibel: for fans, by fans! Tomas Lindberg, at the gates



SPECIAL COLLECTOR’S EDITION

P R E S E N T Sextremely extreme ; decibelmagazine.com

BLACK METAL

SPECIAL ISSUE

IMMORTAL BURZUM VENOMDARKTHRONE EMPEROR SATYRICON ENSLAVEDROTTING CHRIST

[featuring]

… and the stories behind their greatest records

In January 2011, the heaviest music magazine in North America got half an ounce heavier. With two explosive new tracks from Brutal Truth, Decibel launched its inimitable Flexi Series, in which loyal subscribers receive a new, ultra-limited vinyl flexi disc bound into the magazine every month. Each individual disc features exclusive music from the artists we’ve assiduously covered over a now-11-year history, spanning well over 130 issues. That means previously unreleased tracks, covers, live songs, demos, alternate takes, re-recordings and more!

This November, we celebrated the five-year anniversary of the Flexi Series, which now includes a staggering 60+ installments. Featuring metal icons as diverse as Carcass, Godflesh, Cannibal Corpse and Pallbearer—not to mention multiple sold-out editions—the Flexi Series has enjoyed a cache befitting the rarest vinyl, reselling for astronomical amounts on eBay. Even NPR has taken notice, touting us as forerunners in the rebirth of the

Since 2009, Decibel has produced unique annual Special Collector’s Editions dedicated to select genres, artists and/or periods in metal’s storied history. Created with the same standard of editorial and artistic excellence as Decibel’s monthly volumes, these ancillary products are routinely devoured by our ferocious fan base.

SPECIAL COLLECTOR’S EDITIONS

This year’s Top 100 Old-School Metal Albums of All Time issue (featuring 100 percent exclusive content) marks our seventh foray into exclusive collectible one-offs—and four of them are sold out.

Among those now-unavailable gems (except digitally!) the Top 100 Greatest Metal Albums of the Decade, Black Metal Hall of Fame, and Top 100 Death and Black Albums of All Time special issues remain reader favorites, while our Thrash Metal Hall of Fame and Top 100 Doom Metal

extremely extreme decibelmagazine.comP R E S E N T S

Albums of All Time issues bring fans the full, untold stories behind the making of the most important records of all time.

Distributed exclusively through Music Monitor Network retail locations and decibelmagazine.com, these special issues connect directly with the record-buyer. If you’re looking for a great deal, better rates are available for these special issues than monthly installments.

Contact [email protected] for early deals!

DECIBEL FLEXI SERIES

flexi disc. The demand is so great that we’ve sold thousands of ancillary storage products over the years to our rabid readership.

Check out the library for yourself—almost every Flexi Series track to date is streaming on decibelmagazine.com for your digital enjoyment. Although it’s obviously way cooler to collect.A few issues with the flexi included are available each month through select indie record stores—as well as the Decibel webstore—but the best way for readers to ensure that they get this highly collectible vinyl is to subscribe.

Contact [email protected] for sponsorship opportunities!



By the time you read this, the lineup for the fifth edition of the Decibel Magazine Tour will be announced. It’s official: when it comes to heavy metal, we are the premier tour of the spring.

There’s simply no competition.

THE DECIBEL MAGAZINE TOUR

In April 2012, we launched the inaugural Decibel Magazine Tour. Featuring not just the long-awaited stateside return of Polish blackened death metal overlords Behemoth, but support from Watain, the Devil’s Blood and In Solitude, the first installment laid waste through a gargantuan 26-date North American run, culminating in a sold-out show at New York City’s Irving Plaza (capacity: 1,100). We followed that up with an equally successful sophomore installment in 2013, headlined by Cannibal Corpse, Napalm Death and Immolation, plus rotating regional openers Beyond Creation, Cretin and Magrudergrind. In 2014, Decibel decimated North America with Carcass, the Black Dahlia Murder, Gorguts and Noisem, then followed that embarrassment of riches with At the Gates, Converge, Vallenfyre and Pallbearer in 2015.

“Part of Decibel’s mission is to push the

boundaries of what a metal publication is capable of doing,” explains Decibel editor-in-chief Albert Mudrian, the tour’s principal curator. “The Decibel Magazine Tour is another way to infect the mainstream with the power of the underground.”

With the help of high-profile sponsors ESP, IndieMerchStore.com, Randall and Season of Mist, the tour is positioned for even greater things in 2016. Over the first four years, 64,780 tickets have been sold, and the tour’s stranglehold will only strengthen going forward.

Check www.decibelmagazinetour.com for dates, ticket info and regular updates. And get in touch now for 2016 tour sponsorship opportunities.

Contact [email protected] for sponsorship opportunities!

I doant no how too reed, but if I did, I wood shirley reed Decibel. Stay thursty, my frends!

Mike Patton, faith no more

Decibel mediakit 2016

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