pANDUAN lENGKApKEIBUBApAAN & pRASEKOlAH

25%child

development

3%food

40%parenting

10 %issues

12 %style, health

& beauty

10% expert sharing

editorialbalance

m e d i a k i t

Publisher : Nu Ideaktiv Sdn BhdCEO : Syamil FahimManaging Editor : Wan Erni Liza Md IzatziEditor : Hasnita SawalAdvertising : Norashikin MintarCategory : The Parenting Guide MagazineLanguage : Bahasa MalaysiaTarget Audience : New parents, Mother to be, 25 years & aboveFrequency : MonthlyNo. of Pages : 132 pages + 16pages (booklet)Cover Price : RM 8.00Size : 21cm (W) x 27.5cm (H)Circulation : 40,000 copiesWebsite / Url : http://www.majalahpama.my

15%

20%

25%

30%

40%

50%

20%

0%

pROfESSION

HOUSEHOlD INcOmE

White Collars ProfessionalsBlue Collars houseWives

rm 3,001 - 4,000 rm 4,001 - 6,000 rm 6,001 & aBove

A complete parenting guide for young and new parents to nurture their children

from newborn to children ages 6. Various topics addresses parenting concerns with topics ranging from pregnancy, birth, breastfeeding, infant care, growth and development of toddlers up to preschoolers. Also included are segments on fashion for mother and child, Q & A with experts and baby items shopping guide.

• Parenting & Preschool Guides• Newborn Issues • Special Topics For Pregnancy, Birth, Baby

Care & Growth • Mother & Daughter issues/bonding• New momsies dilemmas

80%

20%male

female

demographic &interest targeting

56 | Mei 2018 Pa&Ma

KELAS PERKEMBANGAN Seperti ibu-ibu lain Safuraa juga

peka dengan perkembangan

anaknya. Selain merangsang

dengan permainan pembelajaran,

Dhuhaa juga mengikuti kelas untuk

perkembangan diri di Sweden.

“Walaupun Dhuhaa masih

kecil, saya telah membawa

Dhuhaa ke kelas untuk simulasi

perkembangannya.Open school ini

membolehkan ibu bapa turut serta

dalam aktiviti bersama anak selama

tiga jam. Pelbagai permainan

pembelajaran dan pendedahan

sosial diberikan kepada kanak-

kanak di sini. Selain itu, di rumah

Dhuhaa didedahkan dengan

persekitaran Islamik. Lantaran

itu, ayah Dhuhaa memastikan

Dhuhaa akan banyak menonton

sebarang rancangan atau program

pendidikan yang berunsurkan

Islam".

“Saya harap Dhuhaa menjadi

anak yang solehah dan baik, dunia

akhirat serta dijauhi segala fitnah dalam

kehidupannnya. Moga kami sekeluarga

dilindungi Allah SWT”

MENU KEGEMARAN Bercerita tentang makanan

kegemaran, Dhuhaa seorang anak

yang tidak cerewet mengenai

makanan. Apa sahaja yang

ibunya masak dia akan menikmati

hidangan buatnya.

“Saya memilih masak sendiri

untuk Dhuhaa kerana percaya

makanan yang dimasak sendiri

lebih bersih dan berkhasiat.

Mengenai makanan kegemarannya,

Dhuhaa suka kentang dan nasi

goreng ala Melayu. Ikan masak

singgang pun kegemarannya.

Semasa balik ke Malaysia, saya

baru tahu yang Dhuhaa suka roti

canai. Dhuhaa juga suka makan

biskut organik. Jika di Sweden

saya tidak perlu risau kebanyakan

makanan yang dijual di pasar raya

adalah organik termasuk biskut

kanak-kanak,” jelas ibu muda yang

peramah ini.012-429 9427

PAMA MDU AD (210X275MM) APR18

MA

L 20

0347

00T

Ini iklan produk tradisional.

50ml Roll-On 100ml

MEI 2018Panduan Lengkap Keibubapaan & Prasekolah RM8.00

SUSU IBU MERUNDUMCUBA TEKNIK POWER PUMPING

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TEGUR ANAK PERLU ADA CARANYA

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APA PATUT MAMA BUAT?

ANAK LANGKAU MERANGKAK

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STRES SEMASAMENGANDUNG

Ha

rga

: RM8.00 Sem

. M'sia

IS

SN

1

67

5

-0

51

9

ma

jala

hpa

ma

.my

5 KESILAPAN MANDIKAN BAYI BERHENTI LAKUKANNYA!

TIP ELAK CEMBURU KEPADA ADIK BARU

IDEA UNTUK IBU SHOPPING DARI RUMAH

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SITI NOOR TAQWA

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anak saya”

MENANG!hadiah-hadiah

bernilai hampir

RM30,000

m e d i a k i t

P r i n tP r i n t

1%13%56%

14% 5%11%

NORTH EASTcOAST

cENTRAl SOUTHERN EAST mAlAYSIA

BRUNEI & SINGApORE

FoR MoRE INFoRMATIoN, CoNTACT ouR PA&MA, ACCouNT MANAGER NoRASHIkIN MINTAR, T: 012 305 6106 / E: norashikin@karangkraf.com

35%5%35-3940-45

50%25-34

10%20-24

lOcATION

GENDER

AGE

*Source Karangkraf Network Sdn Bhd

pAGES VIEWED

3,038,7221,159,602UNIQUE VISITORS

24.48%35-44 11.30%

45-54

age

Target Audience: “THE MILLENNIAL MoMS”/ MoTHER-To-BE | 25 & ABoVE

fAcEBOOK

1,268,2221,267,890

fOllOWS

lIKES

INSTAGRAm

115,801fOllOWERS

73.8%

26.2%male

female

54.16%25-34

6.82%2.83%18-24

55-64

majalahpamamajalahpama

www.majalahpama.my

demographic &interest targetingm e d i a k i t

NORTH cENTRAl SOUTHERN2.19%3.42%

80.62%

3.58% 6.86%4.94%

GENDER

mONTHlY TRAffIcmONTHlY AVERAGE

0.41%Above 65

d i g i t a l

EASTcOAST

EAST mAlAYSIA

BRUNEI & SINGApORE

FoR MoRE INFoRMATIoN, CoNTACT ouR PA&MA, ACCouNT MANAGER NoRASHIkIN MINTAR, T: 012 305 6106 / E: norashikin@karangkraf.com

lOcATION

*All infomation given as at June 2018

*Source: Google Analytic 2018

m e d i a k i t

AD OPTIONSStandard *D&M

Rich Media *D&M

Video

InteractiveEngagement

Native

Social

AD FORMATPRODUCTIONCOST AD DIMENSION

RATE (RM)

ESTIMATED WEEKLY IMPRESSIONS

BUY TYPE

Leaderboard

Super Leaderboard

Header Banner

Medium Rectangle

Masthead

RM1,000

Interstitial

In View Video

In Image Ad

Curtain Ad

Catfish

RM3,000

Branded Video(Inclusive cross share to additional 2 Selected Media Title)

Video Crawler

Microsite

Mini Game

Depends on Concept

Depends on Concept

Branded Advertorial(Inclusive cross share to additional 2 Selected Media Title)

Email Marketing

SMS Marketing

RM1,000

RM500

RM500

Facebook Post

Facebook Live

Facebook Timeline Cover

Social Polling / Quizzes

Custom Brand Post*Maps/Call/VonVon/GIF etc

Instagram Posting

Instagram Carousel

Instagram Story

RM500

Depends on Concept

RM500

Depends on Concept

Depends on Concept

728x90, 320x50

970x90, 320x50

1024x90, 320x100

300x250

970x250, 300x300

800x600, 320x480

640x360

624x125 (Responsive)

976x469 (Responsive)

970x90, 320x50

700x900

820x312

CPM

CPM

CPM

CPM

Daily

Daily

CPM

CPM

CPM

Daily

Per Post

Per Email

Per SMS

Per Post

Per Post

Per Week

Per Post

Per Post

Per Post

Per Post

Per Post

50

60

70

50

5,000

8,000

60

50

70

5,000

10,000

1,000

From 10,000

From 5,000

15,000

0.30

0.50

5,000

8,000

1,500

Bespoke

Bespoke

1,000

2,250

2,250

60,000

60,000

60,000

60,000

Est 150,000 Reach

Est 150,000 Reach

Est 150,000 Reach

Min 5,000

Min 1,000

Est 150,000 Reach

DIGITAl AD

*D&M refers to Desktop and Mobile Visit http://advertising.karangkraf.com/magazine/about-us for more info.

advertising rates &specification

DEADLINES DEADLINESMATERIAL REQUIREMENTS MATERIAL REQUIREMENTS T&CPrint DigitalBooking Deadline

6 weeks before the publication dateMaterial Deadline4 weeks before the publication dateCancellation5 weeks before the publication date

Advertising Agencies.•Digitaldeliveryofadvertisements via Quickcut / Asia on Time (AoT)•1setofcolorproofDirect Advertisers•PortableDocumentFormat(PDF)•1setofcolorproof

Booking Deadline2 weeks prior to insertion dateMaterial Deadline3 working days prior to insertion dateCancellation4 weeks prior to insertion date

Format : JPG, GIF, HTMLAgENCY COMMISSION

•Primeposition,Booklet&Gatefoldarenoncancellable.•Allconfirmedbookingmustbepublishedwithin the agreed calendar year.•Asurchargebasedfromthenormalratewillbeleviedforunfulfilledinsertions.•MaterialsotherthanFPFCandstandardbanner’s deadline is to be advised.

•Allaccreditedagencieswill be entitled for 15% of agency commission.

TECHNICAL DETAILS

FULL PAgE

Trim Size

Bleed Size

Text Area

21cm x 27.5cm

21.6cm x 28.1cm

19cm x 25.5cm

pRINT AD

PRINT AD SIZE

ADVERTISMENT RATES

SERIES OF DISCOUNT

Full Page Half Page

RM 8,000

RM 7,200

RM 6,600

RM 6,000

RM 4,000

Outside Back Cover

Inside Front Cover

Inside Back Cover

Full Page

Half Page

1/2 PAgE (V)

1/2 PAgE (H)

Trim Size

Bleed Size

Text Area

Trim Size

Bleed Size

Text Area

10.5cm x 27.5cm

11.1cm x 28.1cm

8.5cm x 25.5cm

21cm x 13.75cm

21.6cm x 14.35cm

19cm x 11.75cm

fUll pAGE 1/2 pAGE (V) 1/2 pAGE (H)PRINT SIZE SPECIFICATIONS(Width x Height)

RM 6,000

RM 5,700

RM 5,400

RM 5,100

RM 4,800

RM 4,000

RM 3,800

RM 3,600

RM 3,400

RM 3,200

Casual

3 insertions

6 insertions

9 insertions

12 insertions

- Full Colour

- Full Colour

FoR MoRE INFoRMATIoN, CoNTACT ouR PA&MA, ACCouNT MANAGER NoRASHIkIN MINTAR, T: 012 305 6106 / E: norashikin@karangkraf.com