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DEFINISI MANAJERIAL EKONOMI

OLEH:

FIEN ZULFIKARIJAH

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What is Managerial Economics?

Douglas - Managerial economics is .. the

application of economic principles andmethodologies to the decision-making process

within the firm or organization.

Pappas & Hirschey - Managerial economicsapplies economic theory and methods to business

and administrative decision-making.

Salvatore - Managerial economics refers to theapplication of economic theory and the tools of

analysis of decision science to examine how an

organisation can achieve its objectives most

effectively.

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Howard Davies and Pun-Lee Lam -

It is the application of economic analysis to

business problems; it has its origin in

theoretical microeconomics.

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PENDAHULUAN1. PENGERTIAN

MENERAPKAN TEORI DAN METODOLOGI EKONOMI

DALAM PEMBUATAN KEPUTUSANBISNIS DAN

ADMINISTRASI

MASALAH

MANAJEMEN

KEPUTUSAN

TEORI EKONOMI

KERANGKA TEORITIS

UNTUK

PENGAMBILANKEPUTUSAN

ILMU PENGAMBILAN

KEPUTUSAN ALAT DAN

TEKNIK ANALISIS

EKONOMIMANAJERIAN

PENERAPAN TEORI EKONOMI DAN METODOLOGIILMUPENGAMBILAN KEPUTUSAN UNTUK

MEMECAHKAN MASALAH

PENGAMBILANKEPUTUSAN

MASALAH MANAJEMEN

KEPUTUSAN

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Michael R. Baye, Managerial Economics and Business Strategy, 3e. The McGraw-Hill Companies, Inc. , 1999

Managerial Economics

Manager A person who directs resources to achieve a stated goal.

Economics The science of making decisions in the presence of

scare resources.

Managerial Economics The study of how to direct scarce resources in the way

that most efficiently achieves a managerial goal.

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Definitions

&

assumptions

Predictions

If predictions

not supported by

data, model is

amended or

discarded

If predictions

borne out bydata, the model

is valid, for

the moment

Theoretical

analysis

Predictions

tested

against data

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What Is A Good Model?

It allows us to make predictions and set

hypotheses

The predictions can be tested against the empiricalevidence

The predictions are supported by the empirical

evidence

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The Use of Economic Models

Positive Economics:-

Derives useful theories with testable

propositions about WHAT IS.

Normative Economics:-

Provides the basis for value judgements on

economic outcomes.WHAT SHOULD BE

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What is the purpose of economic analysis?

Why do we want to apply economic analysis to

business problems?

For the academic economist: to understand, to make

predictions about firms behavior

The positive approach to theory: What is?

For the businessperson: to assist decision-making,

to provide decision-rules which can be applied

The normative approach to theory: What should be?These purposes are different, they can lead to

misunderstanding, and economists are not always

honest about the limitations of their approach for

practical purposes.

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How Can Managerial Economics Assist

Decision-Making?

1. Adopt a general perspective, not a

sample of one

2. Simple models provide stepping stone to

more complexity and realism

3. Thinking logically has value itself and canexpose sloppy thinking

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Why Managerial Economics?

A powerful analytical engine.

A broader perspective on the firm.

what is a firm?

what are the firms overall objectives?

what pressures drive the firm towards profit

The basis for some of the more analysis of issues

in Marketing and Strategic Management.