STORE IMAGE ; INTERIOR

& EXTERIOR

DESIGNPresented by ;Batch D ,Marketing

THE RETAIL INDUSTRY

• STORE IMAGE• EXTERIOR OF THE STORE• INTERIOR OF THE STORE• STORE LAYOUT

STORE IMAGE

Is the overall impression that customers have of the store. Generally use terms such as funky, cool, value for money, trendy, exciting, reliable and clean to describe a store image.

STORE IMAGE

• STORE LAYOUT• PRESENTATION OF MERCHANDISE• STORE DESIGN• LIGHTING• PRODUCT SELECTION• CUSTOMER SERVICE• PRODUCT PRICE• FIXTURES

STORE DESIGN

• Refers to the appearance of the store. It is the most important element to consider when making a store look attractive.

• Primary objective: To implement retailers strategy.

• Design – Consistent and reinforce the retailers strategy by meeting the needs of the target market and building a competitive advantage.

• Flooring and shelving also affect retailers retailers image: glass elegance.

INTERIOR OF THE STORE

• THE CEILING• THE FLOORING • ENTRANCE

STORE INTERIORS

• Envelope• Internal•Methods of displays• Signage• Visual merchandising

STORE EXTERIOR

• Place of location.• Marques.• Store entrance.• Window display.• Door types.• Walkways.• Size of the building.• Colors and materials.• Theft prevention.

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