Tesis Daftar Pustaka
Transcript of Tesis Daftar Pustaka
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DAFTAR PUSTAKA
Aaker, D.A. (1991),Managing Brand Equity. Capitalizing on the Value of Brand
Name, The Free Press, New York, NY.
Aaker, D.A. (1996), Measuring brand eui!" a#ross $rodu#!s and %arke!s&,
California Management Review, 'o. * No. , $$. 1+-+.
Aaker, Daid A. And /ri#h 0oa#hi%s!haer (+++), rand 2eadershi$&, 2ondon,
Free Press.
Aaker, 0enni3er 2., 4usan Fournier and 4. Ada% rase (++5), 7hen 8ood
rands Do ad,1-16
er!hon, P.., Pi!!, 2.F., M#:ar!h", ;. and %anageria a$$roa#hes !o deaing wi!h #rea!ie #onsu%ers&,
usiness ?ori@ons, 'o. + No. 1, $$. 9-5=.
oone, 2ouis / and PT 8ra%edia Pus!aka B!a%a.
/rde%, T., 4wai!, 0. and 'aen@uea, A. (++6), rand as signas> a #ross-#oun!r"
aida!ion s!ud"&, 0ourna o3 Marke!ing, 'o. =+, 0anuar", $$. 5-59.
/ans, Mar" F., 4#o!! 8i$a!ri#, Mi#hae M#
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8odes, D., Ma"@in, D., :hen, Y., Das, 4., Dearo#as, :., P3ei33er, ., 2ibai, .,
4en, 4., 4hi, M. And 'eregh, P. (++), The 3ir%Hs %anage%en! o3 so#iain!era#!ions&,Mar!eting *etters, 'o. 6 Nos I5, $$. 51-*.
8oods!ein, .:. (199), :a!egor"-based a$$i#a!ions and eG!ensions in
ader!ising> %o!ia!ing %ore eG!ensie ad $ro#essing&, ournal of
Consumer Resear#h, 'o. + No. 1, $$. *=-99.
?eier, P. /rangga.
!he e33e#!s o3 #us!o%er
sa!is3a#!ion, o"a!" #ards and sho$$er #hara#!eris!i#s&, ournal of Retailing,
'o. =9 No. , $$. 9=-1+6.
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Mangod, 7.8. and Fauds, D.0. (++9), 4o#ia %edia> !he new h"brid ee%en! o3
!he $ro%o!ion %iG&,Business -orizons, 'o. No. 5, $$. =-6.
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4i%a%ora, ison (++), Panduan ise! Periaku