Post on 12-Apr-2017
1Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Agenda
Who we are…
Onedesk- background and concept
Our Competitive advantage
Technical Overview of solution
Partnership Opportunity
2Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Agenda
Who we are…
Onedesk- background and concept
Our Competitive advantage
Technical Overview of solution
Partnership Opportunity
3Footer -xxxxOnedesk merchant solutions public document- April2010~mn
2004Launched largest closed-user group loyalty solutions in India for Retail Petroleum industry
–Petro Card solution for BPCL: more than 1.5M smart card holders,4M transactions per month–Fleet card program for IOCL: 1.5M card holders, over 2.5M transactions per month
2005Introduced first PC-based card authorization application
–Used by leading Indian Retail chains and Banks–EMV compliant and Visa certified
2006Entered into organized retail sector with real-time Loyalty Solutions
–Strategic Alliance with largest international loyalty solution provider, LMG–Expert in turn-key ASP solutions for Indian Retail segment
2007Built Value added services network with Tata Teleservices
–Bill payment & ticketing payment network, launched at over 1000Indian retailers
2008Launched stored value card program in India
–Managing prepaid card program for Future Group, India’s largest retailer - including online and 3rd party distribution
Pine Labs is a leading innovator in Payments and Loyalty solutions
ORIX
Select Clients
Bank Relationships
Partners
4Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Our credentials
Extensive experience in management of value added Services • As the technical partner for Tata tele services manage the complete technical and operations backend of Pay phone
based VAS platform
Preferred PoS solution for Indian Blue Chip banks and retail chains • Plutus is being used by leading Indian Retail chains and Banks, including Shoppers Stop, Future Group, Reliance
Retail, Vishal Mega Mart, ICICI Bank, HDFC Bank, Axis Bank, Citibank, Amex, and HSBC etc.
Expert in turn-key ASP loyalty solutions for Retail segment• Pine Labs is managing the loyalty program for a number of customers, including IOCL, Asian Paints, Ritu Wears, ORIX
etc., wherein we provide program operations and management services on an ASP model.
Provider of largest Prepaid Card solutions in India (Petro Card for Bharat Petroleum (BPCL))• Designed & developed complete Petro Card solution for BPCL. Handling more than 1.5M smart card holders, over 4M
transactions per month, with over US$600M revenue handled per year.• Pine Labs manages the full solution and provides 24X7 application support and systems operations.
Fleet Card for Indian Oil Corporation (IOCL) • Fleet card program for IOCL which has ~1.5M registered magnetic strip card holders• Over 2.5M transactions per month, handling US$1.8B revenue per year. Running in over 5,000 retail outlets.• 24x7 program management by Pine Labs - Server and Database hosting, POS terminal deployment and field support,
complete card lifecycle management processes like customer enrolment and card issuance, welcome kit preparation and dispatch, card hot listing, card replacement etc.
Strategic Alliance with largest international loyalty solution provider • Pine Labs is developing loyalty solution for Loyalty Management Group which owns and operates Nectar - the UK's
largest customer reward program with more than 50% of all UK households participating.
Advantages of local market knowledge• Pine Labs has deployed and is maintaining over 20,000 PoS in market
5Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Agenda
Who we are…
Onedesk- background and concept
Our Competitive advantage
Technical Overview of solution
Partnership Opportunity
6Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Onedesk is a retail network built around a unified payment and service delivery platform
Service partners
Service Provider
1
ServiceProvider
2
ServiceProvider
3
Largeretail
networkenabling
cash payments
EcommercePayments
Lead Gen.
Utilitypayments
MobileTop-ups
Ticketing
Govt.Payments
Unified payment and services
platformServiceProvider
n
Onedesk Value proposition
Onedesk allows service providers to leverage its retail network and provide a physical transaction environment to customers
7Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Bill payments
Prepaid recharge
Ticketing services
Consumer services /Lead generation
POS promotions, advertising and loyalty
Utility and service providers
Aggregators
Corporates and Institutions
Banks
Government
Onedesk has a strong value proposition for entire value chain, enables multiple services with deep reach to market
Cash Dispensing at POS
SmartPhone
PC EDC OPT Petro
outletsDelivery PlatformsDelivery Platforms
Payment ModesPayment Modes
Organized Retail E-Distribution
Unified payment & services platformUnified payment & services platform
Cr/Db CardCash
Cash Cards
Mobile banking
MobileThird party
8Footer -xxxxOnedesk merchant solutions public document- April2010~mn
We can provide a wide distribution, where customers can pay by cash and card (in card present mode)
Customers Onedesk retailers Onedesk Platform Service provider and banks
Increased customer pull
Better pricing
Increased
reach & volumes
Cost saving
Increased volumes
Revenue
Safe use of credit/ debit card
Convenience & Physical trxn. environment
Products
Payments through Cash and Card Present transaction mode
Distribution network
For products
and
cash dispensing
Banks
Service providers
9Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Agenda
Who we are…
Onedesk- background and concept
Our Competitive advantage
Technical Overview of solution
Partnership Opportunity
10Footer -xxxxOnedesk merchant solutions public document- April2010~mn
We have Pan-India presence and are rapidly growing – we can offer instant low cost distribution across India
Chandigarh
Shimla
New Delhi
Agra
VaranasiAllahabad
Ghaziabad
Faridabad
LucknowKanpur
Dehradun
Jodhpur
AjmerJaipur
Kota
Ahmedabad
Vadodara
Rajkot
Surat
Mumbai
Kolhapur
Nagpur
Pune
Nashik
Bhopal
IndoreRaipur
Panaji
Kolkata
Patna
Ranchi
Bhubaneswar
Rourkela
Jamshedpur
Dhanbad
Kharagpur
Siliguri
Durgapur
Guwahati
ChennaiBangalore
Thiruvanantapuram
Cochin
Trichur Coimbatore
Madurai
Tiruchirapalli
Cuddapah
Vishakhapatnam
Vijaywada
Hubli
Mangalore
SalemMysore
Hyderabad
Aurangabad
Bhavnagar
Udaipur
Jammu
Gurgaon NoidaMeerut
Aligarh
Shillong
Agartala
Bhagalpur
Sambalpur
Jabalpur
Gwalior
Amritsar
LudhianaJalandhar
Patiala
Current Presence
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Number of services gives Onedesk key competitive advantage by generating customer footfalls
Retailer
I came in because i needed a recharge
urgently but realized I
could also pay my bills
I usually don’t walk into a Book store –I needed to book a ticket so walked into the shop and ended up buying a travel
book and planning my next vacation
Onedesk not only helps me in my normal business but also
makes me more money
through recharges and tickets
Me and my wife were at the mall when when needed a
recharge – we walked into a shop which did recharge and
then we realized we could also pay book our tickets for
the vacation
I can book my flights, hotels , pay bills , recharge all
at one place
Add Revenue stream to Retailer
Generate customer footfall for product
presentation and trial
Convenience generates repeatedbuying I never had so many people
walk into my shop before ….In this business people don’t feel
the need till they see .
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Onedesk’s competitive advantage built on five core elements
• Only player with technology spanning PC, EDC and smart phone platforms
• Only player with capabilities to enable PC Pos for Cr/Dr card acceptance through broadband
Retail product portfolio
Technology advantage
• Strong retail product portfolio spanning PC Pos , loyalty , gift cards, prepaid cards and VAS
• Opportunity for bundling product suite focused on fulfilling all requirements of mid & small retailers
Relationship with channel partners
• Deep relationship with major banks • Trusted vendor to Oil Marketing
Companies through retail automation business
Distribution network andlean operations
Innovation & product leadership
• Track record of game-changing innovation in payment space, for example
• Card acceptance for Mobile merchants (Orix radio taxis)
• Secure card data transmission on public broadband
• Automation of bank reconciliation process
• Extensive sales and distribution network Pan India
• Experience in managing technical and operations back end of TTSL VAS
• We have set new benchmarks in efficiency and investment required to go to market and scale operations
13Footer -xxxxOnedesk merchant solutions public document- April2010~mn
We can currently address retailers across both PC and Non-PC segments
Unorganised Urban Merchants
Have PC Don’t have PC
•Smart Phone with built in CDMA data and voice connectivity• Built in POS – Magstripe and Smart card • Bank approved device and processing • Packaged with power backup and
printing capability
• PC based client connects through internet • Intuitive easy to use graphical interface•Integrated with Plutus – bank approved PC POS• Advanced reporting and reconciliation capabilities
14Footer -xxxxOnedesk merchant solutions public document- April2010~mn
We will also commercially launch our products for e-recharge at large networks in FY 2011
Bank EDC Terminals Bank EDC Terminals Outdoor payment terminals
at Petro outlets Outdoor payment terminals
at Petro outlets Large Organized
Retailers Large Organized
Retailers
• Allows for e-recharge and loyalty transactions on existing EDC terminals • High speed connectivity and response • Bank approved for coexistenece with Cr/ Dr card txns
• Only platform to be integrated with TP-Linux • Integrated with billing and payment system• Works on pre-existing internet connectivity
• Allows e-recharge on petrol pumps while fueling without driver having to get off vehicle • Pre -integrated with petroleum automation and payment systems
TP Linux Platform
In the short to medium term no other player in the market has capabilities to provide PC based Cr/Dr authorization and span across PC, EDC terminal, smart phone
platforms and Petro OPT platforms for VAS
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In FY 2011 we plan to add 10K+ unorganized retailers to our network
2,500
3,500
2,000
5001,200
10,000
11,700
FY2010
1,200
20,000
23,700
FY 2011
35,500
FY 2012
Other channel partners Banks
Onedeskdistributors30,000
Onedesk network will grow to ~35 K outlets by FY 12
Onedesk network will grow to ~35 K outlets by FY 12
Key retailer segments focused on Key retailer segments focused on
Un-organized Retail
• Mom & Pop Stores / Grocery Stores
• SME – Hotel chains
• Small Cybercafes
• Chemists
Organized Retail
• Petrol stations
• Retail Chains
Telecom Retail
• Telecom Retail Chains
• Telecom Shops
Non-Traditional Channels
• Concierge services
• Housing Complexes
• Colleges/Hospitals/community centers
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Onedesk already has a large number of high demand services live on its platform and network
Pre-paid Products
• Telecom recharges
• DTH recharges
• Cash cards
• Prepaid cards (Store cards /gift cards / mobile based gift coupons )
Travel products
• Flight booking
• Train Booking
• Bus booking
• Holidays and hotel booking (coming soon)
Bill Payments
• Electricity bill payments
• Post paid telecom bill payments
• Insurance premiums
• Credit card bill payments (coming soon)
17Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Agenda
Who we are…
Onedesk- background and concept
Our Competitive advantage
Technical Overview of solution
Partnership Opportunity
18Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Key Integration requirement will only be server to server
19Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Agenda
Who we are…
Onedesk- background and concept
Our Competitive advantage
Technical Overview of solution
Partnership Opportunity
20Footer -xxxxOnedesk merchant solutions public document- April2010~mn
Potential alliance opportunities for distribution and collections services
Entities Entities Opportunity Opportunity
Prepaid products • Mobile and DTH Operators
• Cash / prepaid /gift cards
Utility companies
Ticketing companies • Cinemas
• Event managers
E-retailing • Consumer goods
• Correspondence Courses
Government bodies• Collection services for taxes/ fees /
remittances
• Applications for Govt. services
Low cost Pan India electronic distribution
Low cost collection of Bill payments with real time settlement
Low cost Pan India electronic distribution
Ability to create facilitated sale to consumers beyond internet
based retailing
Low cost Pan India electronic distribution
Ability to create facilitated sale to consumers beyond internet
based retailing
Ability to create unmatched convenience and reach to general
public
Expanding social impact by supporting un-organised retailers
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Potential alliance opportunities for Co-branding / product bundling and channel partnerships
Entities Entities Opportunity Opportunity
Broadband providers / ISPs
Low cost computer providers
NGOs / Other Institutions
Retail chains / Merchant networks
Banks / Financial institutions
Tap into un-organised retail segment combined with Onedesk
• Broad band connection now is revenue generation tool for
retailers
• Onedesk provides a clear business model and viable job
creation opportunity
• Create jobs for 10th pass graduates with minimal
investment
• Add opportunities to create customer walk-ins and augment
revenues of your outlets
• Opportunity to explore enabling VAS combined with
branchless banking and other initiatives to make Business
correspondents more viable
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Next steps
• Contact us on email or Phone with your interest
• Initial discussions on opportunity
• Face to face meeting for detailed discussions
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For further discussion and queries please reach out to
N. Mohan Narayana Swamy
AVP – Business Development
Email : mohan.natarajan@pinelabs.com
Ph : +91 9871591122
Website: www.onedesk.in , www.pinelabs.com