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PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT
_________________________________________________________________________ BBRS4103
PENYELIDIKAN PEMASARAN / MARKETING RESEARCH JANUARI/JANUARY 2011
_________________________________________________________________________
ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS
1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalambahasa modul bercetak kursus ini. / This assignment contains only ONE (1)question that is set in the language of the printed module for the course.
2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English.
3. Muatturunkan templet tugasan versi bahasa yang berkenaan daripadaMyVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan andahendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman danlangkau baris 1.5. / Download the language version of the assignment template concerned from the MyVLE for preparation and submission of
your assignment Your assignment should be typed using 12 point Times
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your assignment Your assignment should be typed using 12 point Times
8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasanorang lain. Anda juga dilarang sama sekali memplagiat kerja orang lainsebagai kerja sendiri. / Your assignment should be prepared individually. You should not copy another person’s assignment. You should also not plagiarise another person’swork as your own.
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ASSIGNMENT QUESTION
PURPOSE
The purpose of this assignment is to give students a first hand feel of designing
and conducting Questionnaire surveys.
REQUIREMENT
You have been employed by Malaysian Tobacco Company (MTC) to examine the
smoking behaviour of ladies. Design a questionnaire and explain how the
questionnaire was tested. Describe the problems or issues raised as a result of
the questionnaire testing. Design a suitable research design and conduct an
appropriate survey. What recommendations would you give to MTC in order to
improve its sales performance?
_________________________________________________________________________
PENILAIAN / EVALUATION
Tugasan ini akan menyumbangkan 40% markah kepada kursus tersebut dan
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MUKA SURAT TAMAT / END OF PAGE
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LAMPIRAN / ATTACHMENT
RUBRIK TUGASAN / ASSIGNMENT RUBRICS
BBRS4103PENYELIDIKAN PEMASARAN / MARKETING RESEARCH JANUARI/JANUARY 2011
No.
Criteria Weight Low Fair Above average Excellent
MaxMarks
1 2 3 4
1 Introduction
0.5
No or incorrectintroduction.
Introduction is too generaland irrelevant toassignment.
Introduction is satisfactorilywritten and relevant to theassignment.
Introduction is clearlyand systematicallywritten and makesexplicit reference to theassignment.
2
2 Questionnaire design andprinciples used
2.5
Questionnaire design andprinciples used wereincorrectly identified.
Questionnaire design andprinciples used werecorrectly identified butwere not thoroughlyanalysed and discussed.
Questionnaire design andprinciples used werecorrectly identified andthoroughly analysed anddiscussed. Questionnaireformat was not presentable
Questionnaire designand principles used werecorrectly identified andthoroughly analysed anddiscussed. Questionnaireformat was presentable
10
3 Outcome of questionnaire testing
2.5
Outcome of questionnaire
testing were incorrect.
Outcome of questionnaire
testing were incompletelywith brief justification.
Outcome of questionnaire
testing were satisfactorywith brief justification.
Outcome of
questionnaire testingwere thorough andsupported with detailed justification.
10
4 Research design used and findingsof survey
2.5
Research design used andfindings of survey wereidentified and describedbut incorrectly appliedand justified.
Research design used andfindings of survey wereidentified and describedbut superficially orinaccurately applied and justified.
Research design used andfindings of survey werediscussed and properlyapplied to the assignmentbut without adequate justification.
Research design usedand findings of surveywere practically applied,discussed and justified.
10
5 Recommendations
1.5
Unsatisfactoryrecommendations wereidentified and described.
The recommendationswere identified anddescribed but superficiallyor inaccurately applied and
justified.
The recommendationswere discussed andproperly applied to theassignment without
adequate justification.
The recommendationswere practically applied,discussed and justified. 6
6 Conclusions
0.5
Unsatisfactory conclusionwithout reference to thecontext of assignment.
The conclusionsummarized theassignment with fewrelevant key findings. Itwas written in a lessconvincing manner.
The conclusion summarisedthe assignment with mostof the important keyfindings. It was written in aprecise but less convincingmanner.
The conclusionsummarised theassignmentsystematically with allthe important keyfindings. It was written ina precise and convincingmanner.
2
1