ARIVUSUDAR NAGARAJAN

Contact No.: +91-9894545959, E-Mail: n . a r i v us u d ar @ y ah oo .c o m , n . a r i v us u d a r @ gm a i l . c o m

Seeking career in the field of: Building Materials,

Sales & Marketing, strategy & Business Development, Branding, channel Development, Ready Mix Concrete industry

Professional Synopsis

9 years experiences various civil engineering related industry like Cement, Ready mix concrete, Construction

Chemicals.

Completed M.E (Structural engineering) from Anna University with 7.89CGPA & M.B.A –Marketing management from

Madras University with 72%.

Acquired knowledge and understanding of subject like Risk Management, Branding, sales & marketing, channel

development, strategy &business development etc through various training programmes & practical expertise in the field.

Now I am looking a change, would like an opportunity in above mention industries as Sr.level position in marketing,

Technical or R&D.

Endowed with a passion for winning as evinced demonstrated excellences in the sales & marketing areas.

Job Summary

Strategic planning

Conceptualizing results –oriented marketing strategies Pan INDIA & Aboard, steering accomplishment of top line profitability line with

institutions, Marco plans (premium/super sales).

Appraising the prevalent Market Scenario in the term of competitive movement and according implementing strategies

Generation of maximum benefits in south (CD Analysis, High Realization Markets).

Sales & Marketing:

Spearheading the entire spectrum of marketing activities & P2M for ensuring optimum products penetration.

Analyzing Marketing trends and tracking Competitors activities and providing valuable inputs for products enhancement and fine tuning

sales & marketing strategies (Niche marketing in new products sales).

Branding Management:

Augmenting brand visibility through multifarious means such as promotions, Advertisement shop painting etc (Putting up flex with

owner’s photo-opinion leaders shop/key stockiest).

Planning and implementing new promotional strategies like organizing exhibitions marketing as a part of marketing development

and branding building efforts.

Channel Management

Establishing strategic alliances /tie-ups with financially strong and reliable channel partners resulting driven markets penetration

and reach (setting up local club among dealers, engineers /architect, contractors, masons.

Monitoring channel sales and marketing activities, i m p l e m e n t i n g effective strategies, A c c o m p l i s h m e n t of revenue

and collections targets. (Monitoring via handsets & synergy in the team form)

Adhering to international quality standards and auditing processes to ensure compliance.

Customer relationship management

Identifying prospective clients, generating business from the existing clientele, thereby achieving business targets.

Resolving customer’s queries and following up with them to ensure maximum customers satisfactions by achieving delivery & Quality

norms.

CAREER HIGHLIGHTS

SRM R e a d y M i x C o n c r e t e , (S a l e s) Chennai J u l y 1 5 - Till Date

Avg profit margin contributed to company Rs.46 lac /month.

Targeted sales collection avg/month 4 crores contributed.

A R M C EM ENT L T D , ( S e n i o r M a r k et i n g M a n a g e r i n C e m e n t d i v i s i o n ) K E NY A , M a r ch 1 4 -June 15

Brought down DSO from 21days to average 7days.

Increased trade sales by 10% over last year.

Increased channel partners from active 318 to 512.

Increased in dealer’s productivity from 30 to 57 PMT.

Controlling the sales & distributions of over 2, 00,000 MT Cement per annul throughout all major dumps of Kenya &

Ethiopia.

Leading a team of 15 reportees and involved in devising and developing distribution channel & network for better marketing of

cement.

Managing all the functions & controlling the day to day activities of the Technical sales offices.

Sales of blended like (PSC & GGBS) cement contribution 60% in Kenya & 15% in Ethiopia market while 25% in the total

sales of Kenya & Ethiopia.

Managing turnover of INR Rs.100crores in Kenya & Ethiopia, company net realization has also increased by

RS.15/Bag in FY13-14 against FY12-13.

Responsible for data management at Regional sales office.

Pivotal in the reduction of trade and non-trade net realization deficit from existing.

Instrumental in increasing “premium “cement sales.

Responsible for brand approvals in infrastructure projects all over states

A d d e d v a l ue s s e r v ic e / N o n - T r a d e

Non Trade projects – convection from opc to ppc for good profit margin to company.

Conducting brand promotional activities such as mason meet, contractors meet, and architects meet

To generate and develop new business opportunities in the market by regular visits to existing dealers and improving the reach

by appointing new dealers / sub-dealers.

SRM R e a d y M i x C o n c r e t e , P l a n t M a n a g e r ( O p e r a ti o n al & S a l e s) Chennai Ma rc h 13 - M a rc h 1 4

Proven track record in designing economical concrete mixes including hardcore like High volume of fly ash, high volume of GGBS, SCC

mix up to M80.

Proven record of designing GGBS Mix up to 70% replacement.

Avg profit margin contributed to company Rs.25 lac /month.

Targeted sales collection avg/month 2crores contributed.

Budgeting & costing saving forecasting to operation activities.

Arun excello Chennai construction 4lakhs cum approved & supplied successfully.

Emphasizing more on special products which gives extract mileage to company.

Raised apt alarm in case of inadequate quality and checked the quality of concrete at plant level & coordinated with the client

& QC officer to modify mixes meeting fresh concrete properties depending on feedback from Site Tester/ Site Supervisor.

Controlled as well as reported entire quality non-conformances activity at plant and site level; carried out analysis &

Executed Command QC i.e., Raw Material Entry, Cubes Sample and Strength Entry.

U lt r a t e c h C e m e n t L t d , ( Tec h no-sales M a n a ge r J u n e 10 – M a rc h 1 3 )

All our sales promotional activities are done within the budgets.

Almost I covered 6 regions in Tamil Nadu (Hosur,krishangiri,Dharmapuri,T.V.Malai,salem,vellore)

Branding carried out in 10 college’s (catching youth from per final years civil engineering students) .

To generate Sales in the assigned territory through network of dealers

Reviewed & controlled (forward, immediate, retrospective) the quality of concrete; optimized the production schedule so as

to get more volume and profitability and solved clients’ grievances, if any.

CONMIX, Construction Chemicals (Sales Engineer & Business Development Manager, UAE, June 06 –June 10 )

Business Development through specification selling, Sales team management, Key accounts management, CreditControl, External Communications, Trade Fair, New Product Launch, Paper Presentations, Advertisement in PrintMedia, etc.

Concrete repair & protection, Industrial floorings, waterproofing, Non Shrink Grouts, Sealants, Designing concretemixes for various purposes (RMC, PQC, SCC, Precast, etc.), concrete admixtures, etc.

Achieving sales targets & collections. Providing mix design to the customers. Keeping good rapport with consultant, engineers/architect. Developed M70 SCC at Alfara general contracting LLC Dubai to meet the requirement of client.

. Educational Credentials

2016* M.B.A. (Marketing Management), Chennai, affiliated to Madras University, with 72%.

2009 M.E (Structural engineering) Government College of engineering, Salem with CGPA 7.89

2006 B.E. (Civil Engineering) Adhiyamaan College of Engineering, Hosur, affiliated to Anna University,

Chennai with 64.5%.

2003 Diploma in Civil Engineering from Government Polytechnic College, Krishnagiri, Dote with 75%.

Academic Projects

Project Title : Study on Flexural Capacity of Built-Up I Section with Trapezoidal Web

Period : Dec’05-Jun’06

Workshops/ Trainings/ Seminars/ Conferences Attended

Actively attended trainings on:

Development Programme on Limit State Design of Steel Structures using IS: 800 -2007.

Faculty Development Programme on Dynamic Analysis using ANSYS.

Participated in National Conference on Emerging Trends in Civil Engineering.

Attended Seminar for Concrete Day 21st October 2010, organized by Indian Concrete Institution.

National Workshop on Sustainable Concrete Pavements, Practices, Challenges and Directions in 2010 at IIT,

Chennai. (Indian Concrete Institute).

ACECON 2010, Asian Conference on Concrete Workshop organized by IIT, Chennai in 2010.

Development Programme on “Limit State Design of Steel Structures using IS: 800 -2007, in 2009 at Government

College of Engineering, Salem.

Development Programme on “Dynamic Analysis Using ANSYS” at Government College of Engineering, Salem in

Feb’09.

Development Programme on Dynamic Analysis of Solid – Fluid – Soil Interaction Problems using ANSYS at

Government College of Engineering, Salem in 2009.

Environmental Impact and Assessment at Adhiyamaan College of Engineering, Hosur in 2004.

Index International conference on Expansive Soil Properties at Adhiyamaan College of Engineering, Hosur, and

Tamil Nadu in 2009.

National Conference on Emerging Trends in Civil Engineering at Adhiyamaan College of Engineering, Hosur, Tamil

Nadu in 2005.

Participated in National Level one day Workshop on “Fundamental of Ocean and Coastal Engineering (FOCE-

2011)” in K,S.R. College of Engineering, Tiruchengode, on 2ndSeptember-2011.

Participated in two days International Conference on Civil Structural and Environmental Engineering (ICSEE-

2011),in

K.S.R. College of Engineering, Tiruchengode, on 18th & 19thFebruary-2011

Paper Presentation

Presented paper at National Level on "Study on Flexural Capacity of Built-Up I Section with Trapezoidal Web

Section” in Jun’09, for the client Kongu Engineering College, Erode, Presented IIT Madras presented paper on Study

on Flexural Capacity of Built-Up I Section with Trapezoidal Web. Received recognition from AICTE, Delhi for the

Master Degree thesis.

International journals

Reuse of by-products from ready mix concrete plants for the production of cement mortars- Journal of Sustainable Development of Energy, Water and Environment Systems-2013.

High strength triple Blended Cement Concrete Composites-Study of Compressive and Flexural Strengths – The master builders -2014.

Extramural Engagements & Accolades

Serving as a member of Indian Society for Civil Engineering, New Delhi, and Indian Concrete

Institution, American society for civil engineers, Japan civil engineering society & Canadian

ready mix concrete.

IT Skills

Well versed with MS Office Suite (Word, PowerPoint & Excel), MS Project, AutoCAD, and STAAD PRO & ANSYS.

Personal Outline

Date of Birth : 17th November, 1984

Address : 267/100, Gandhi Road, Krishnagiri – 635001, Tamil Nadu, India

Marital Status : Single

No of Dependents: 5

Passport Status : No.J1464332

Driving License : M/CYCLE .WG 14/07/2010, LMV –NT 14/07/2010 TN 24)

Language : English & Tamil

D e c l a r a t i o n

I certify that the above furnished information is true and correct to the best of my knowledge.

Place:

Date