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Celcom external factor
Transcript of Celcom external factor
MAF640 STRATEGIC MANAGEMENT
PREPARED BY:MUHAMMMAD AZIZI
NOR HAFIZIJUMILAH
NORLI HIDAYATUL AINI
General Environment, Segment & Element
Celcom Axiata
Demographic Segme
ntGlobal Segme
ntTechnological
Segment
Economic
Segment
DEMOGRAPHICProblems
• 0-14 years: 29.4%
• 15-24 years: 17.2%
• 25-54 years: 41.2%
• 55-64 years: 7.1%
• 65 years and over: 5.1%
Opportunities
• Attract more users
• Increase its income
Threats
• Competitors cannot enter the said market easily
GLOBAL SEGMENTSCompetitions
heats up among telcos in IDD
segment
Technological Segment• Best broadband network in Malaysia.• Technology is the fastest growing market
trend nowadays.• Celcom has enhanced their products
technologically to keep the Malaysian telecommunications updated with ever technological advancement.
Economic segments
• There are two factor influence1. Opportunities2. Threats
Opportunities
Higher Standard living
Rising Telecommunication Penetration and Demand
Threats
High Inflation
High Bargaining Power of Consumers