OSC R66T Gfxstds

7/31/2019 OSC R66T Gfxstds

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Onsite ConciergePrimary Logo

The special style for the letters Onsite Conciergeis referred to as a logotype, and considered thesignature logo.

The logo is the core element in Onsite Conciergevisual identity system. Its relative size, positioningand color treatment are governed by the rules inthis guide.

Secondary Logo

The special style for the letters Onsite Conciergeis referred to as a logotype, and considered thesecondary logo, it can be used as an alternateto the primary logo as a stylized element.

Please note: The logo is a unique design. It mustnot be hand drawn, scanned ormodified in any way. It should be reproducedonly from electronic files.

Use of this mark for commercial purposesrequires permission or licensure from OnsiteConcierge

Primary Logo

Secondary Color Logo


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Onsite ConciergeLatin America LogoOnsite Concierge Latin America is a expansioninto the Latin America Travel Industry.

The special style for the letters Onsite ConciergeLatin America is referred to as a logotype, andconsidered the signature logo.

The logo is the core element in Onsite ConciergeLatin America visual identity system. Its relativesize, positioning and color treatment aregoverned by the rules in this guide.

Primary Logo

Secondary Color Logo

Latin America

Latin America


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For Print do not use below 1" width

For Web do not use below 75px

For Print do not use below .5"

For Web do not use below 35px

Minimum SizeRequirements

The primary logo (A) is designed for the greatmajority of uses. In print uses, the primary logoshould be at least 0.75 wide. In on-screen uses(Web & video), the primary logo should be atleast 75 pixels wide.

The minimum-size logo (B) is design as asecondary use to refer to Onsite Concierge.

In print, the minimum-size logo should .5 wide.In on-screen uses, the minimum-size logo shouldbe at least 35pixels wide.

Do not use the logo below these size ranges

A

B


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Logo Spacing

The logo must have a buffer space around

it to maintain legibility and visual impact.No other graphic elements, such astypography, rules,pictures, etc., shouldinfringe upon this space. The minimum freespace needed is given relative to the heightof the logo:Where logo height is (h), the required bufferspace is .25h.

Examples:If the logo is 1.0 high, the required bufferspace is 0.25.If the logo is 0.5 high, the required bufferspace is 0.125.

Note that the logo should be centeredmechanically, not visually.

h

.25h"

.25h"

.25h"

.25h"


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Color SpecificationOnsite Concierge traditional color is always

red. Using a single, distinctive shade of redwill, over time, make Onsite Conciergesvisual identity more memorable.

At left are one color and 4 color applicationswhich should be used on multi-color printedmaterials and for on-screen uses. Use only theOnsite Concierge red for the logo.

For accurate color matching, use a PantoneMatching System (PMS) swatch.

Please note: Always insist upon accuratecolor matching. Poorly matched colors mayweaken impact, lessen the effectiveness ofthe logo, and slow public awareness of theOnsite Concierge logo.

Pantone 1797 PC

CMYK 0, 100, 99, 4

RGB: 227, 27, 35

WEB: E31B22

Pantone 1807 PC

CMYK 0, 100, 96, 28

RGB: 181, 18, 27

WEB: B5121B

Pantone 1817 PC

CMYK 0, 100, 99, 66

RGB: 111, 18, 0

WEB: 6F0000

4 color Logo

4 color Logo

1807 Gradient

1797 Gradient

1817


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Full Color Usage

These full-color guidelines apply to process

color printing and to on-screen use for theWeb,presentations and video. There shouldbe a high degree of contrast between theOnsite Concierge logo and its background.

The main goal is to keep the brand strong andhighly visible. Be aware that the Onsite Conciergelogo is not lost in the background color.

Onsite Concierge red, the logo can be usedagainst white or neutral tints lighter than30% black. Reversed to white Concierge,the logo can be used against darker neutralbackgrounds (equivalent to 50% black ordarker) or against 100% Onsite Concierge red.

Logo on white background* key outline required.

background tint is neutral, equivalent to 30% black

or lighter. *no key outline required.

background tint is neutral, equivalent to 50% blackor darker. *key outline required.

Logo on 100% Onsite Concierge red background*key outline required.


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Black and White UsageIn newspaper ads, low-budget printing, andoriginals for photocopying, designers may berestricted to the use of black and white orgrayscale. In these conditions, the preferredtreatment of the logo is black against white,because that provides for maximum contrast.

Its also acceptable to reverse the logo to whiteagainst black. However, please remember thatnewsprint and photocopying do not provide atrue black, so some contrast will be lost.

Against grayscale backgrounds of values 50%

black or lighter, use the logo in solid black.Reverse the logo to white for backgrounds100% black. Take great care in applying tintsto the logo itself.

Remember, reproduction on newsprint issomewhat unpredictable. There will bevariances day to day and sometimes within aprint run. When in doubt, choose the designsolution that provides maximum contrast.

Black Logo on white background is preferred*no key outline required.

Black logo against approximately 50% or lighter

value of black. *no key outline required.

White logo against black background is notpreferred. *no key outline required.


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Incorrect UsageSoftware has made it very easy to altergraphics by applying filters and special effects,or simply by changing shapes and colors.Please resist the temptation.

The impact of any logo depends on consistentuse resulting in a large number of impressionsover a long period of time. The best logos arenot read as words, but act as visual stimuli,automatically triggering a complex series ofassociations.

Any changes to the shape and color of a logo

reduce its impact and can, over time, defeat theentire purpose of a logo program.This page illustrates some of the more obviousways a logo can be destroyed by incorrect use.Please avoid these and all other changes to theOnsite Concierge logo.

Do not use the logotype against backgroundswhich conflict with Onsite Concierge logocolors, prevent good contrast or clear legibility.Generally these will include harsh or brightlycolored, multicolored, textured, or vari-hued

photographic backgrounds.

Above: incorrect color or background color.

Below: logo slanted, stretched, compressedor otherwise distorted.

Above: incorrect free space orlogo position in pane.

Above: incorrect logo format.


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PrimaryFour Color Logo

Secondary2 color Logo

Secondary1 color Logo

R66T Primary Logo

The special style for R66T is referred to as a

logotype or logo.

The logo is the core element in R66T brandvisual identity system. Its relative size, positioningand color treatment are governed by the rules inthis guide.

R66T is a brand of Onsite Concierge. R66T is aproduct that allows travel connectivity through.

R66T Secondary LogosPlease note: The logo is a unique design. Itmust not be hand drawn, scanned or modifiedin any way. It should be reproduced only fromelectronic files.


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R66T Search Logo

The special style for R66T is the official R66T

search utility logo.

The logo is the core element for the R66T searchutility. Its relative size, positioning and colortreatment are governed by the rules in this guide.

Please note: The logo is a unique design. It mustnot be hand drawn, scanned or modified in anyway. It should be reproducedonly from electronic files.

TRAVEL CONNECTIVITY


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A For Print do not use below .75"wide*For Web do not use below 30px

B For Print use below .35wide*For Web do not use below 30px

C For Print do not use below 1*For Web don use below 65px

Minimum SizeRequirements

The primary logo (A) is designed for the greatmajority of uses. In print uses, the primary logoshould be at least 0.75 wide. In on-screen uses(Web & video), the primary logo should be atleast 30 pixels wide.

The minimum-size logo (B) is design as asecondary use. In print, the minimum-size logo

should be .75 wide. In on-screen uses, theminimum-size logo should be at least 35pixels wide.

The minimum-size logo (C) is design as thesearch utility logo. In print, the minimum-size

logo should be 1 wide. In on-screen uses, theminimum-size logo should be at least 65pixels wide.

Do not use the logo below these size ranges

TRAVEL CONNECTIVITY

A CB

.75"

.35" 1"


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MICK HALLCEO/President

[email protected] 702.540.7946P 702.740.1709F 702.740.17512551 N. Green Valley Pkwy 205BHenderson, NV 89014www.R66T.com

.20".20"

.80"

.45"

.35"

.35"

.20"

.20"

R66T Business CardsAll text for business cards must conform toR66T standards, as identified in this manual,including the proper use of departmental namesand staff titles. The format accommodateslengthy items, such as e-mail addresses, andWeb addresses.

Address information is presented in therecommended U.S. Postal Service (USPS)format.

Maximum 7 lines of information

not to exceed 35 characterscolors:


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March 29th, 2011

Mr. Johnson, Futura LT Bold 10pt

Futura LT Book 10pt Gitas pratiandae et omnihillores doluptate voluptur autecus ent

oditior porupti ationem porepre ptaescil et asped untis aut ea voluptat explatu rempore

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dit alibus magnamet voluptibea volorepero mos autam, ut evellitas et vero eium nima

volo officae. Itat enis aperibus non eossi to dendi dem in comnimagnis eium cupictatus

sit quod etur? Edicaectemod et aut aborum nonsequi consequam ex estrum es eaqui

quibero ium verum re omnis nita quam, tem ipsuntium quam same minveliciae pelecab

intempe llendignis et offic te dollabo rporerovid ex et aut aut fugitatem ne doluptatatis

atur as aceatur?

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quo omnietur audant laborum sequidio iumquid expla etur, quis adis et quia eatqui as

alit, ea essus doluptur as doluptus nam volorem. Oditae laut vel ipsam, si dolorrum, conre con ea que nonsequis audam, nossimi nulparion net restrunt, omnimus pliquatem.

Corem exceped modis rerum a coria autemque perro ende ligenditias exeribus.

Odigenist as dolorep eritatur? Et magnisc iasitatusda vendendi nonsectotas dolupta ev-

ellant isquo eliquo dolupta pa volor solorib earios ducilici ut eseque conseque volorum

assusandi volum, acero endant omnimpo repudios eum volorerovit eatum quamenimaio

culparum erum voloritiis aliqui site nit voluptatem faccum conseriatur seque pe lam

iur mos nobitas sunt pos nis eos a suntiis nobist ata derro moluptatus, conemque sit

que evelis dendit faceaquae. Oloriore volut volorum fugia nonseditati si temod minctin

velesti orehendae. Ita cum fuga.

Best,

Mick Hall

TM

2551 N Green Valley Pkwy Henders on, Nevada 89014 | 702. 740.1700 | F 702.740.1751 | www.r66t.c om

R66T LetterheadAll text for letterhead must conformto R66T stationery standards, asidentified in this manual. The formataccommodates lengthy items, such ase-mail addresses, and Web addresses.


1.5"

2"

.5"

1.5"

1.5"

[Signature goes here]


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StationaryAll text for stationary must conformto R66T stationery standards, asidentified in this manual.


.50"

.35"

.50"

2551 N Green Valley Pkwy, Ste BHenderson, Nevada 89014


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CONFIDENTIALITY NOTICE: This email, including any attachments, contains information from OnSite Media, which may be condentialor privileged. The information is intended to be for the use of the individual or entity named above. If you are not the intended recipient,be aware that any disclosure, copying, distribution or use of the contents of this information is prohibited. If you have received thisemail in error, please notify the sender immediately by reply to sender only message and destroy all electronic and hard copies ofthe communication, including attachments.

Mick Hall | Ceo and President

C 702.682.3801 | O 818.385.0750 | [email protected]

Email FooterAll text for email footers must conformto R66T stationery standards, asidentified in this manual.

Email footer to be used by all employeesof Onsite Concierge as a brand standardand confidentiality notice.

Format:Line1: Name and Title (font: Helvetica Bold 12pt)Line2: Mobile | Office | Email (font: Helvetica 12pt)Confidentiality Notice

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