R.S.E Caso Kit- Kat

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    ÉTICA EMPRESARIAL

    RESPONSABILIDAD SOCIAL EMPRESARIAL DE NESTLÉ FRENTE A LA CRISIS DEREPUTACIÓN ONLINE POR EL USO DE ACEITE DE PALMA EN SU PRODUCTO KIT-

    KAT.

    DOCENTE GUSTAVO ANGEL QUINTANA GONZÁLES

    PRESENTADO POR:NATALIA JIMÉNEZ RUEDA

    DANIEL CADAVID GONZÁLEZCINDY JHOANNA IBÁEZ DELGADO

    DANIEL FERNANDO GONZÁLEZ PARDO

    BOGOTÁ!"#$

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    RESPONSABILIDAD SOCIAL EMPRESARIAL DE NESTLÉ FRENTE A LACRISIS DE REPUTACIÓN ONLINE POR EL USO DE ACEITE DE PALMA EN

    SU PRODUCTO KIT-KAT.

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    Caso Kit-Kat: Descrici!" #eta$$a#a #e$ ro#%cto & crisis #ere%taci!".

    Lugar de los hechos

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    Reso"sa'i$i#a# socia$ e)resaria$ #e Nest$*

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    Confrontación

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    E#a#es:

     

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    78a co"s%)i#o ro#%ctos Nest$*9

    78a co"s%)i#o e$ ro#%cto Kit Kat #e Nest$*9 

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    7%* oi"a #e $a ca$i#a# #e este ro#%cto9

    7Sa';a %ste# (%e

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    7Ca)'ia s% erceci!" >re"te a $a )arca e$ co"ocer a?ora estai">or)aci!"9 

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    3 ANDRÉS MORALES VALENZUELA. U&

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    ANDRÉS MORALES VALENZUELA. U&: B(*,6%&(.

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