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!big ten conference

ABOUT THE BIG TEN CONFERENCE

! 11 world-class universities whose member institutions share a common mission ofresearch, graduate, professional and undergraduate teaching and public service.

! $94 million in direct financial aid to more than 8,400 men and women student-athletes who compete for 23 championships, 12 for men and 11 for women.!

! Over 4,000,000 living alumni (more than any other conference).! 317,000 current undergrads (largest enrollment of any conference).! Has more avid football and basketball fans than any other conference.! For the 34th straight season, Big Ten men's basketball led the nation in attendance,

with an average of 12,978 fans per game"

BIG TEN SPORTS PROPERTIES

Big Ten Sports Properties (BTSP),!a property of Learfield Sports,! is the multimediarights holder for The Big Ten Conference.! The league relationship is a natural fit forLearfield Sports as the company already represents six of the eleven Big!Ten schoolsincluding Indiana, Iowa, Minnesota, Purdue, Penn State and Wisconsin. The long-term

relationship charges Learfield Sports with delivering impactful, strategic corporate

partnership initiatives for the Big Ten Conference through media, corporate

hospitality, presenting sponsorships of select championships and tournaments, venue

exposure, branding opportunities and product sampling.

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! Integration of logos and marks at retail. The rights to usethe Big Ten name and collective school marks provides uniqueopportunities for branding and retail promotions.

! Sale or giveaway of premium items to build traffic andincrease sales.

! Text and win mobile promotions.! Season long customized promotions.! Premium giveaways at events.

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promotions

The Big Ten offers many promotional opportunities that give partners

a chance to make a lasting impression on fans both at athletic eventsand at retail. Opportunities include but are not limited to:

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football championship

The inaugural Big Ten Football Championship game willtake place on Saturday December 3, 2011 at Lucas Oil

Stadium in Indianapolis. The division winners will clash inone of the most anticipated games of the year.

OPPORTUNITIES INCLUDE:

! In-stadium signage! Exterior marquee signage! In-stadium TV monitor advertising! Scoreboard features! On-field promotions! Sampling & Couponing! Fan Fest Sponsorship! Display space

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basketball tournaments

Located in the heart of Big Ten country, the Big Ten Mensand Womens Basketball Tournaments take place in March

at Conseco Field house in Indianapolis. Fans from all over

the country travel to the area to catch a glimpse of their

team in twenty of the most exciting games of the year.

Games are aired on CBS, ESPN and the Big Ten Network.

OPPORTUNITIES INCLUDE:

!Presenting status

! TV visible signage! In-arena signage! On-court promotions! Videoboard features! Retail promotions! Sampling & Couponing! Display space! Fan Fest sponsorship! Pep Rally sponsorship! Halftime sponsorship

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olympic sports

In addition to the football and mens and womens basketball championships, theBig Ten Conference hosts an additional 20 Championships a year.

Championships include:

! Baseball! Wrestling! Soccer! Track & Field! Mens & Womens Tennis! Rowing! Swimming & Diving! Gymnastics! Field Hockey! Mens and Womens Golf

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Explore a range of additional opportunities to meet your specific marketing and advertising objectives:

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TITLESHIP

BTSP offers variouslevels of sponsorship

and recognition to avariety of events

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PRINT/ PROGRAM ADS

Offers program ads to fit

any companies advertisingobjective or budget

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!additional opportunities

TICKETS & HOSPITALITY

Options are available tofit any size group or

occasion

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CAMPUS EXTENSIONS

BOWL GAMES

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LEADER IN COLLEGIATE SPORTS MARKETING

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!learfield sports network

When you join our team at Big Ten Sports Properties, you become a member of our vast network of athletic departments,conference partners, sponsors and marketers. We work hard to make sure all of our partners and employees benefit from the

wealth of knowledge and experience shared within this network.

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