Japanese mobilepayment market(en)
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Transcript of Japanese mobilepayment market(en)
JAPANESE MOBILE PAYMENT SYSTEM
Ver.1.030.June.2015
日本のモバイル決済市場について調査
http://www.webdbm.jp/column2015/column2015-04/4296/http://www.faircard.co.jp/market/
Research of Japanese mobile payment market
Smart payment market * include electric money,debit,crdit
These market is growing in 2020 because will be exhibited Tokyo olympic game.
Electric money (like apple pay)
Prepaid card Debit card Credit card
2 times in electric money
1.4 times in credit card
モバイル決済市場おサイフケータイが普及しているので店頭でのモバイル決済は大きな市場である。
Mobile payment market
Already big market expanding mobile payment with cell phone in Japan.
U.S
World(transaction)
world
Japan $542billion
$416billion
72billion
$61.4billion
Source
samsung
NRI
まとめ先進国で比較するとクレジットカード利用率は低い現金での取引中心
カード決済市場は年々増加一方、現金や銀行を必要としない電子的な決済手段を「スマートペイメント」がさらに浸透するアメリカと比較するとおサイフケータイが独自で発達していたため日本のモバイル決済は既に大きな市場
Summary
Utilization of credit cards is low compare to developed country.But credit card market grow up gradually.Furthermore, smart payment market will grow up as well.Japanese smart payment market is already big market compare to U.S. Because mobile wallet like Suica,waon,edy, in Japan developed originally before smartphone launched it.
※smart payment=electric money,debit card, credit card
CELL PHONE ×MOBILE WALLET
Mobile wallet has launched in Japan in 2004
決済の種類など PAYMENT OPTIONS
いつ?どこで? Scene
①in advance
②at the restaurant
mobilePC
種類 Payment Type
Own web sitePortal siteDelivery service
At the restaurant
デビットカードクレジットカードプリペイドカード電子マネー(Suica/nanaco/Edy/waon)ポイント(楽天 /T ポイント /Ponta )現金銀行振込み商品券
Debit cardCredit card
Pre paid cardElectric money
Point
CashBank transferGift card
ADDITIONAL INFO Under reserching… PayPal ( web payment system ) Square coiny 楽天スマートペイ (rakuten smart pay) LINE Pay
LINE Pay は国内で 5000 万人がアプリを使用しているインフラを考えると今後伸びそうだ。 How it works about LINE pay http://gaiax-socialmedialab.jp/line/370
*The number of LINE users is over 50 million. LINE has just launched “LINE pay”
HOW DO PEOPLE USE MOBILE DEVICE TO PAYMENT SYSTEM?DO THEY USE CREDIT CARD? BANK ACCOUNT? PAYPAL? SEVEN BANK?
1)Cash 2)Credit card 3)Electric money (like apple pay) 4)Prepaid card 5)Debit card
ELECTRIC MONEY
What kind of electric money do we have?
At restaurant, convenience Store, Retail shop etc…
Ticket gate
参考:クレジットカード市場日本でのクレジットカードの利用率は個人消費の 18 %に過ぎない。
出所: http://www.faircard.co.jp/market/
Trends in market scale
FYI: Credit card market
Utilization of credit cards is growing up.
クレジットカードの利用率の比較(現在)個人消費のクレジットカード利用は低いカード決済市場は年々伸びている。Utilization of credit card is low.But it’s gowing up.
Comparison of utilization (Japan,U.S,South Korea, U.K)
Credit cardDebit card
cash
Credit card
Debit card