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    CHAPTER.1 INTRODUCTION

     Newspaper creates reading habits and easily differentiates people who read and

    who do not. Reading is the art of learning something. Newspaper is the store house

    of knowledge and provides knowledge of different tests and kinds of different

    segments of the society. It is equally important for the entire people form student to

    government officials. Reading builds vocabulary skills and background knowledge

    that strengthens reading skills and increases the enjoyment of reading (Strommen

    !ates" #$$%& Student's willingness and unwillingness to read newspaper is an

    indicator to know their current reading habits. newspaper reading habit is

    somewhat established by the time a person reaches the traditional college age of )*

    (Stone +etherington" ),-,& and is typically firmly established by the time a

     person reaches # to /$ years of age (0lark" !artire1artolomeo" #$$%&. 2ike all

    other habits newspaper reading habit also influenced by the reading habits of 

     parents. Stone and +etherington (),-,& assert that the newspaper reading behavior 

    of parents is a stronger predictor of habit formation than programs to establish

    readership habits" such as the Newspapers in 3ducation program. Newspaper 

    reading habits not only creates a habit of reading but also open the doors of self 

    improvements. 4he practice of reading" a newspaper has been associated with

    improvement in students' attitudes toward reading overall (5eRoche" ),*)6

    7almer" 8letcher Shapley" ),,%6 Seely" ),*$&. ccording to" !c8arlin students

    must feel that they are part of a 9reading club": and newspaper material must relate

    to something they already known about.

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    CHAPTER 2

    A. RESEARCH METHODOLOGY

    4he study is completely based on primary data" simple observation and structured

    interview taken place through an open end and closed end questionnaire. #$$

    randomly selected respondents were distributed questionnaire. fter obtaining

    information form questionnaire completion" the data was analy;ed through simple

     percentage analysis. well designed self made questionnaire used as a data

    analysis tool. !ethodology is the systematic" theoretical analysis of the methods

    applied to a field of study. It comprises the theoretical analysis of the body of 

    methods and principles associated with a branch of knowledge. 4ypically" it

    encompasses concepts such as paradigm" theoretical model" phases and

    quantitative or qualitative techniques. Research methodology refers to the theory of 

    the research and the reasons for the way the research has been designed.

    !ethodology e

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    -. 4he older people are" the more likely they are too frequently read a newspaper.

    *. 4he more highly educated people are" the more likely they are to frequently read

    a newspaper.

    ,. +omen are more likely to be infrequent readers of newspapers than men are" but

    less likely to be non?readers of newspaper than men are.

    E. DATA SOURCES

    4he study is completely based on primary data" simple observation and structuredinterview taken place through an open end and closed end questionnaire. #$$

    randomly selected respondents were distributed questionnaire. fter obtaining

    information form questionnaire completion" the data was analysis tool.

    F. SAMPLE SIZE

    1ackground of the Study 4he study is conducted in a growing private university in

    !umbai. Aniversity of !umbai having its *$$$ students and several departments

    and four specific lu

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    G. LIMITATION OF STUDY

    2ocal empirical literature on newspaper reading habits is very lacking" as a result"

    the researchers had to rely mostly on literature from developed countries. 4his may

    not give a true picture" because reading habits in one country may differ from

    another country.

    H. REVIEW OF LITERATURE

    7reviously a numerous studies have been made in the field of newspaper reading

    habits of students. Researchers all over the world have contributed through their 

    e

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    stable method of getting the paper" and having a particular time and place to read

    the paper. Researchers have suggested publishers tailor content to fit the younger 

    audience's information wants and needs (Baultney" ),,%6 !orton" #$$/6 7ohlig"

    #$$/&. Cthers have studied what type of content appeals to younger adults (Dohut"

    #$$#6 Eeffrestkin" ),,6 !orton" #$$#& some research has shown newspapers in

    the classroom improve literacy skills and attitudes toward reading newspapers

    (Newton" ),*6 7almer" 8letcher Shapley" ),,%6 Seely" ),*$6 Stone" ),**6

    Sullivan" #$$#&.&

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    CHAPTER  3

    F.) what is Si;e of the sample based on departments>

      Name of  

    departments

    Fuestionnaire

    distributed

    7ercentage GH

    11 @ /#.

    333 ) -.

    0S3 ) -.

    0ivil ) -.

    4e

    2evel of Fuestionnair 7ercentage

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    students e distributed GH

    8irst year #-.

    Second year %@ #/

    4hird year /- )*.

    8ourth year %) #$.7ost

    graduates

    #) )$.

    4otal #$$ )$$

    InterpretationJ 4able?# shows that the year wise classification of sample si;e.

    mong the #$$ respondents #-.H are from )st year. 4he largest numbers of 

    questionnaire distributed among )st year students because of their height rate of 

     presence in class room. #/H questionnaires were distributed among #nd year 

    students and )$.H among post graduate students. 4his shows the decline rate of 

     presence in the class room of students.

    F./ 2anguage preference of respondents>

    2anguag

    e

    8irst

    year (H&

    Second

    year (H&

    4hird

    year (H&

    8ourth

    year (H&

    7ost

    graduation

    (H&

    verage

    H

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    !arathi %$ (#$& /$ ()& #)

    ()$.&

    #/()).& ))(.& @#.

    3nglish )(-.& )@ (*& )@ (*& )* (,& )$ (& /-.

    4otal (#-.& %@ (#/& /-()*.& %)(#$.& #)()$.& )$$

    InterpretationJ 4able?/ shows that majority of the respondent (@#.H& prefer to

    read newspaper in 1angla" as it is their mother language" whereas /-.H

    respondents prefer to read 3nglish newspaper. 4he table also shows that

    respondents from )st year (#$H& prefer to read bangle newspaper mostly because

    they have habituated their academic books in bangle medium in their higher 

    secondary level. the table also disclose that respondents prefer to read 3nglish

    newspaper gradually from )st year to post graduation because they need better 

    3nglish for their future betterment.

    F.% Bender of the respondents>

    Bender 8irst

    year (H&

    Second

    year (H&

    4hird

    year (H&

    8ourth

    year (H&

    7ost graduation

    (H&

    verage

    H

    !ale /()-.& #*()%& #@()/& #*()%& )@(*& @@.

    8emale #$()$& )*(,& ))(.& )/(@.& (#.& //.

    4otal (#-.& %@ (#/& /-()*.& %)(#$.& #)()$.& )$$

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    InterpretationJ 4able?% shows that largest parts of the respondents (@@.H& are frommale group and smallest parts (//.H& from female group. 4he socio?economic

    condition of 1angladesh does not allow female to study in private university as it is

    e

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    hours

    !ore

    than #

    hours

    %(#& %(#& (#.& )$(& -(/.& )

    4otal (#-.& %@ (#/& /-()*.& %)(#$.& #)()$.& )$$

    InterpretationJ 4able? shows that most of the respondents ().H& spent less than

    one hour in reading newspaper while only )H respondents spent more than two

    hours daily in reading newspaper. 4he table also indicates that respondents from

    )st #nd and /rd year spent less time in reading newspaper whereas respondents

    from %th year and post graduates gradually spent more time in reading newspaper 

    as it helps to develop academic and non?academic knowledge which can help to

    face competitive e

    Sources 8irst

    year (H&

    Secon

    d year 

    (H&

    4hird

    year 

    (H&

    8ourth

    year 

    (H&

    7ost

    graduation

    (H&

    verage

    H

    Self 

    subscription

    )(-.& )%(-& )#(@& ),(,.

    &

    )/(@.& /@.

    2ibrary ),(,.& )%(-& )$(& )#(@& /().& #,

    !essK=ostel #)()$.& )*(,& )(-.

    &

    )$(& (#.& /%.

    4otal (#-.& %@ /-()*. %)(#$. #)()$.& )$$

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    (#/& & &

    InterpretationJ 4able?@ shows that self subscription (/@.H& is the main form of 

    source of newspaper for the respondent.#,H respondents read newspaper in

    university library and /%.H respondents read newspaper in hostels. 4he table also

    shows that respondents from upper classes %th year (,.H& and postgraduates

    (@.H& mainly the self subscriber of newspaper.

    F.- !edium of newspaper>

    !ediu

    m

    8irst

    year (H&

    Second

    year (H&

    4hird

    year (H&

    8ourth

    year (H&

    7ost

    graduatio

    n (H&

    verage H

    7rint

    copy

    /*()%& #-()/.& ##())& #-()/.& )%(-& @%

    Internetversion

    )-(*.%& ),(,.& )(-.& )%(-& -(/.& /@

    4otal (#-.& %@ (#/& /-()*.& %)(#$.& #)()$.& )$$

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    4able?-shows that majority of the respondents (@%H& read newspaper in print copy

    while rest of them (/@H& read internet version of newspaper" and the reason is still

    internet is not so convenient to the respondents.

    F.* 0hoice of daily newspaper>

     Name of 

    newspape

    r

    8irst

    year 

    (H&

    Second

    year (H&

    4hird

    year (H&

    8ourth

    year (H&

    7ost

    graduati

    on (H&

    verage

    H

    7rothoma

    lo

    #*()%& ),(,.& )(-.& #$()$& *(%& %

    Ittefak /().& (#.& /().& #()& )(.& -

    Somokal %(#& #()& /().& )(.& )(.& @.

    mar 

    desh

    %(#& )(.& #()& $($& #()& %.

     Noyadigg

    anta

    #()& $($& /().& )(.& #()& %

    maders /().& #()& #()& /().& $($&

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    omoy

    1anglade

    sh 7oridin

    #()& /().& )(.& $($& )(.& /.

    Star (#.& @(/& /().& *(%& /().& )/.

    Cbserver /().& )(.& /().& %(#& #()& @.Independ

    ent

    )(.& #()& )(.& #()& )(.& /.

    4otal (#-.

    &

    %@ (#/& /-()*.& %)(#$.& #)()$.& )$$

    4able?*shows that %H respondents prefer to read 5aily 7rothomlo among

     bangle newspaper while only )/.H of the respondents prefer to read 5aily Star 

    among 3nglish newspaper because both 7rothomlo and 5aily Star got huge

     public response and recognition.

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    F., 0hoice of topics of newspaper>

    4opics

    of 

    newspap

    er

    8irst

    year (H&

    Second

    year (H&

    4hird

    year (H&

    8ourth

    year (H&

    7ost

    graduati

    on (H&

    verage

    H

    3ditorial #()& )(.& )(.& %(#& #()&

    dvertis

    ement

    (#.& #()& #()& #()& )(.& @

    7olitics (#.& /().& /().& (#.& /().& ,.

    3ntertai

    nment

    )(-.& )#(@& )$(& *(%& %(#& #%.

    Sports )(-.& )(-.& )#(@& )$(& @(/& #,

    Sensatio

    nal

    news

    /().& %(#& %(#& #()& )(.& -

    0ultural

    news

    @(/& (#.& /().& #()& )(.& *.

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    3conom

    ics

    #()& /().& #()& -(/.& #()& *

    2ocal

    news

    #()& )(.& $($& )(.& )(.& #.

    4otal (#-.& %@(#/& /-()*.& %)(#$.& #)()$.& )$$

    4able?, shows that most of the respondents prefer to read sports news (#,H& and

    entertainment news (#%.H&. 4he table also shows that the choice of topic cover 

    also varies gradually from )st year to post graduation respondents.

    F.)$ !otives of reading newspaper>

    !otive 8irst

    year 

    (H&

    Second

    year 

    (H&

    4hird

    year 

    (H&

    8ourth

    year 

    (H&

    7ost

    graduati

    on (H&

    verage

    H

    8or fun )(-.& ))(.& *(%& (#.& #()& #$.

    Improve

    general

    knowled

    ge

    *(,& )-(*.& )(-.& #()#.& )$(& %#.

    7assing

    leisure

    time

    )$(& )$(& (#.& %(#& )$. )@.

    =obby )#(@& *(%& ,(%.& -(/.& (#.& #$.

    4otal (#-.& %@ (#/& /-()*.& %)(#$.& #)()$.& )$$

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      4able?)$ shows that most of the respondents (%#.H& read newspaper for 

    improving their general knowledge. 4he table also shows that this rate is highest

    for %th year and post graduation respondents than other respondents.

    F.)) Inspiration of reading>

    4able

    ?))Inspi

    ration of 

    reading

    Inspirati

    on

    8irst

    year 

    (H&

    Second

    year 

    (H&

    4hird

    year 

    (H&

    8ourth

    year 

    (H&

    7ost

    graduati

    on (H&

    verage

    H

    7arents )*(,& )#(@& )$(& *(%& #()& #

    Siblings ,(%.& -(/.& %(#& #()& )(.& )).

    4eacher 

    s

    )$(& ,(%.& (#.& (#.& /().& )@

    8riends ))(.& *(%& -(/.& -(/.& %(#& )*

    Self -(/.& )$(& )#(@& ),(*.& ))(.& #,.

    4otal (#-.& %@ (#/& /-()*.

    &

    %)(#$.& #)()$.& )$$

    4able?)) shows that parents are main source of inspiration for )st #nd and /rd year 

    respondents. +hile %th year and postgraduates respondents read newspaper from

    their self inspiration as they can understand the importance of newspaper reading

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    in their life. 4eachers play a vital role to inspire respondents in reading newspaper 

    in all level.

    CHAPTER  %

    . SA!!RL J

    ). Newspaper creates reading habits and easily differentiates people who

    read and who do not.

    #. Reading is the art of learning something./. Reading builds vocabulary skills and background knowledge that

    strengthen reading skill and increase the enjoyment of reading.

    %. 7eople who read the newspaper daily can get to know about the current

    affair going on throughout the world.

    . Now?a?days it is difficult to imagine the life without newspaper. It is the

    first and foremost thing everyone looks for every morning.

    @. So I have decided to undertake analytical research "research attempt to

    critically evaluate such facts and data to as arrive a conclusion-. Newspaper reading can help them to improve their 3nglish language.

    *. 4he more time that spend in reading newspaper the more they get

    knowledge of news.

    ,. 4here are particular sections of newspaper which people likes to read the

    most.

    )$.Reading frequent newspaper can avoid watching television news.

    )).4he study is completely based on primary data" simple observation and

    structured interview taken place through an open ended and close ended

    questionnaire.

    )#.#$$ randomly selected respondents were distributed questionnaire "

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    1. 8IN5INBS

    4he majority of the respondents read newspaper in !umbai. !ost of therespondents are from male group. !ajority of the respondents spent less than one

    hour in reading newspaper. Self subscription is the main source of newspaper. 7rint

    copy is still used as the best medium of newspaper for the respondents. !ost of the

    respondents read mainly 4he 4imes of India and 2oksatta .!ost of the respondents

     prefer to read sports and entertainment news. 4he main purpose of reading

    newspaper is to improve general knowledge of respondents.

    1. The o!e" #eo#e $"e% &he 'o"e ()e* &he* $"e &oo +"e,-e&* "e$! $

    e/0#$#e"

      P"oe s per my survey on habit of newspaper reading we got to know

    that the senior citi;en is most frequent reader of newspaper. 4hey are more

    likely to read newspaper as they can spend more time in reading and they

    can also grab a lot of knowledge from newspaper.

    2. The 'o"e h(h* e!-4$&e! #eo#e $"e% &he 'o"e ()e* &he* $"e &oo

    +"e,-e&* "e$! $ e/0#$#e"

      P"oe s per my survey on habit on newspaper reading %$ H of 

    educated people are more likely and frequent reader of newspaper. 4he

    educated people mostly read the comic times as they get current affairs of 

    the economic.

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    3. Wo'e $"e 'o"e ()e* &o 5e (+"e,-e& "e$!e"0 o+ e/0#$#e"0 &h$

    'e

    ccording to my survey we also got to know that very less percent of women

    having a habit of reading newspaper as they are not very much interested in

    knowing the daily affairs going on .as they are more interested in house work.

    0. R30C!!3N54ICNS

    Students are the future of a nation and newspaper reading can make them a good

    citi;en who can contribute for themselves as well as for their county whenever the

    necessity is. 4o make newspaper reading easy and affordable to the respondents the

    study likes to recommend in the following way 7arents should provide a

    supporting environment to influence a habit of reading in children at the young

    age. ll the concerned parties should influence students to read and should provide

    well cooperation to read newspaper. Aniversity library should provide adequate

    number of newspaper and facilitate the service properly to read newspaper as many

    respondents as they can. sense has to develop to read 3nglish newspaper. In

    university premises internet facilities should be widen enough to meet the need of 

    the respondents.

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    6UESTIONNAIRE SURVEY ABOUT NEWSPAPER READING

    4he purpose of the survey is to understand peopleMs newspaper reading habitwith

    the emerge of new media's such as internet news in order to interpretthe future

    development of newspaper industry

    ) 5o you have the habit of reading newspaper>

    o Les

    o  No

    If your answer is MYes M" please jump to question #.

    If your answer is M NoM" please jump to question /.

    # If so" how often do you read newspaper in a week>

    o )

    o  #?/

    o %?

    o @?-

    / If not" why donMt you read newspaper>

    o 1ecause of internet

    o 1ecause of 4

    o 1ecause of radio

    o Cthers please specifyJOOOOOOOOOO 

    % +hat are the most important criteria when you choose newspaper>

    +hich part in the newspaper is the one you like most>

    o  News

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    o 3ntertainment

    o Sports 1usiness

    o Cthers please specifyJ

    @ +hich part do you dislike>

    o  News

    o 3ntertainment

    o Sports 1usiness

    o Cthers please specifyJ

    - +ith the internet being widely used" will you read less newspaperthan before>

    o Leso  No

    * +hy do you choose newspaper rather than other media>

    o Informative

    o 1etter at improving language skills

    o Reliable

    o Cthers please specifyJ

    , In your opinion" how can the newspaper industry improve itself>

    )$ 5o you feel confident with the future of the newspaper industry>

    o Les

    o  No